Music monetization on the internet is unquestionably broken. With a payout of $0.003 per song stream, a musician needs 6 million plays annually to earn $18,000.
I'm so excited to support @soundxyz_ in their quest to let 1M artists live off their music, leveraging NFTs & web3.
This ability to decouple audience size from monetization is one of the most powerful effects of web3 for creators.
Creative industries, by definition, are those in which artists incite love from fans; to-date, there has just been no ways to capitalize on that on the internet.
Music is one of the categories in which there is the widest chasm between audience size and fan affinity.
Case in point: @imdanielallan crowdfunded 50 ETH ($142K) for his EP through NFT sales, when he only had about 200 Twitter followers at the time.
The first 7 drops on @soundxyz_ all sold out in under 1 minute, contributing the equivalent revenue of 21 million streams.
This is the 100 true fans thesis in action: creators no longer need millions of fans, but only a small, passionate few who love their work.
Web3 applications lack some traditional sources of defensibility, but have a new powerful one: tokens.
Let’s explore “token network effects” ⬇️
There are roughly two stages in building a new network:
1 - Bootstrapping & attracting new users (the cold start)
2 - Retaining users & maintaining network effects
Tokens are helpful for both stages, but for the purposes of this thread I’ll be focusing on (2).
Defensibility in web2 comes from proprietary data network effects. Each application is a walled garden, and a bigger user base translates into more utility vs. competitors.
The social network with most data, content, users, etc. is more valuable.
In marketplaces, transaction frequency & building user habits is more important than having the highest overall GMV.
Let's consider NFTs on Solana vs Ethereum through this lens, by comparing @MagicEden_NFT vs. @opensea:
In the last 30 days:
- Magic Eden GMV is ~1/10th of Opensea ($216M vs. $1.9B)
- But 2x as many transactions are happening on Magic Eden vs. Opensea: 2.27M vs. 1M
- 1/2 as many users for Magic Eden: 107K vs. 228K
(this is 2 months after Magic Eden launched, btw!)
This means each user on Magic Eden is transacting 4x as much as Opensea users.
Magic Eden users are doing ~20 txns/month, vs. OS users are doing about 4.4 🤯
DAOs (decentralized autonomous organizations) represent the next step forward in the labor movement.
A thread 🧵
Some history: the labor movement grew out of the Industrial Revolution, when workers organized together to fight for their common interest and negotiate with employers for better working conditions & pay.
The legacy of the labor movement is all around us. Among other things, it brought us: minimum wage, abolition of child labor, equal pay for equal work, fair employment, family leave, etc.
These rights didn’t just happen spontaneously—they were fought for by organized workers.
Pinching myself that I got to write about the future of creators & ownership in @TheEconomist
"Creators will harness their power, leading to the birth of a new set of platforms that confer ownership and control—and treat creators as first-class citizens"
Above all, thank you to all the founders who are building towards a more meritocratic internet, in the @AtelierVentures & @variantfund portfolios & beyond!
Our portfolio companies are hiring across the board — if the vision outlined in this piece resonates with you, please fill out this talent form to be connected!
What’s next for the creator economy & its intersection with web3? 🧵
At a high level, we’re moving from a world in which creators made income on their own, to one in which they build wealth together with their communities.
The creator economy isn’t new, but it’s constantly evolving.
We’re now in what I consider to be the 3rd era of the creator economy, and on the cusp of the 4th.