The past year was a big one for development of tools to help us do a better job at SEO.

I tested out a ton of new SEO tools. Here's my top 10 (both free & paid) to use in 2022:

Test & share with others👇
1/ Keywords by Intent via @semrush

Starting with a massive release, 'Keywords by Intent' is now baked into a bunch of different Semrush reports.

Plug in a URL & you can now see a breakdown by intent of all queries. An incredibly fast + effective approach to keyword research.
2/ Compare estimated organic traffic via @ahrefs

There's now the ability to compare estimated organic traffic for sites in Ahrefs in 'Overview 2.0'.

Is super fast + works like a charm & you can compare a lot of sites at a time. Great one to be aware of.
3/ Analyse website title links via @ZyppySEO

If you're curious about how your title links appear on Google, this new SEO tool is for you.

Allows you to see your rewritten titles + what has changed. Free to use for up to 2 sites, test here: zyppy.com
4/ Compare page speed at keyword level via @Reddico

Quickly see the *potential* impact of Google's Page Experience Update in 3 easy steps:

1. Visit: reddico.co.uk/tools/serp-spe…

2. Pick an important keyword, location + URL

3. Review scores for top 10 results & avg. score
5/ Updated version of Google's PageSpeed Insights

Google recently launched an updated version of their PSI tool (and it's awesome): pagespeed.web.dev

Featuring a more intuitive UI, better communication of CWV, a Material Design + more.
6/ Perform keyword research at scale via @keywordinsights

Easily generate reports in Google Sheets in an instant, showing cluster groupings, keyword intent and more.

Test out Keyword Insights with a free trial here: keywordinsights.ai
7/ Google Sheets templates for SEO tasks via @bertiecharlton

Including templates for Link Building, Technical SEO, Competitor Analysis and lots more.

Add your email to get full access: keywordsinsheets.com
8/ Extract data from Google's People Also Ask (PAA) feature via @abhi_aneel

Understand your audience through the questions they ask – with filtering by keyword, domain or URL.

Test out the Beta here: SearchResponse.io
9/ Extract insights from Google's search results with #thruuu via @samuelschmitt

Easily extract SERP information such as performance metrics, Schema, word count & lots more.

Create an account & put your credits to good use: app.samuelschmitt.com/create-account
10/ The Content Brief Generator via @mertazizoglu

Use Google Sheets with SERP-API support to see related queries to use in content, top competitor titles/H1s, internal link recs & more.

Create your own copy here: docs.google.com/spreadsheets/d…

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More from @brodieseo

6 Sep 21
Interested in using How-to Schema in your content?

I've been tracking this feature closely since rich result support on Google first started in May of 2019.

Here's 4 little-known facts about How-to Schema rich results with relation to SEO 👇
#1 When FAQ and How-to rich results first launched, How-to rich results would only show on mobile. It was only in Oct of 2020 where desktop support started: brodieclark.com/google-how-to-… – but Google still hasn't updated their guidelines (so not officially: developers.google.com/search/docs/ad…). Image
#2 On desktop, there's only 1 format where How-to rich results can display. On mobile, there's several (at least 3). One format that can display on mobile is a carousel with images when marked up. A big advantage of this format is the ability to set your own jump-to links. Image
Read 6 tweets
18 Aug 21
Google SERP Feature Update: there's been a net decline (only minor so far) in title tag length. Unlike previous updates, it doesn't look to be about pixel limit, but instead from Google re-writing titles in their search results. Related: seroundtable.com/google-header-…
As an example, here's a page that mentions various locations within the <title>. After this update, Google has refined to a single location, plus added the brand name with a hyphen. Using a "site" operator (without a query), the title snippet remains as the altered variation.
There does look to be a lot of nuance involved with this change and inconsistencies across device type, but a change looks to have taken place. It doesn't look to be as simple as Google taking the e.g. <h1> and replacing for the <title>, but there are instances of this.
Read 4 tweets
14 Jan 21
Google Search Console reports can get complicated. Especially when it comes to news-related reports.

There are two distinct reports in GSC that sound the same, but measure completely different traffic types: the News search type & the Google News tab.

Here's the difference:
Report #1 integration started tracking in GSC on June 30th 2020. This traffic is from the 'news' tab in Search. A user types a query into the search bar, results are returned within the news tab. Data in GSC shows a sampled version of these queries.
Report #2 is a bit more complicated. Data goes back to Dec 16th 2020 and is for traffic from news.google.com or the Google News app. I use the iOS version, but is also on Android. Unlike #1, results are primarily based on your interest profile. So no query data in GSC.
Read 4 tweets

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