Are your email open rates increasing?
That's great, but there's a broader trend you should be aware of:
We looked at data across over 4 billion emails sent to see how iOS 15 is affecting open rates: the average has increased from 30% in August to 34% in November.
That's great, but there's a broader trend you should be aware of:
We looked at data across over 4 billion emails sent to see how iOS 15 is affecting open rates: the average has increased from 30% in August to 34% in November.
Apple released Mail Privacy Protection in iOS 15 which automatically loads the pixels in an email to prevent senders from collecting any info about the receiver.
Open rates are calculated by embedding a tiny pixel into the email logging an open when the pixel is loaded.
Open rates are calculated by embedding a tiny pixel into the email logging an open when the pixel is loaded.
Since Apple is automatically loading pixels regardless of subscriber behavior, emails are appearing to be opened whether they are actually opened by the subscriber or not.
With about 63% of iOS users running iOS 15 we expect those open rates to continue to climb with installs.
With about 63% of iOS users running iOS 15 we expect those open rates to continue to climb with installs.
If you're one of many creators who have seen your open rate increase, know that some of it is because of these tracking changes.
Keep focusing on creating the best content for your audience & don't stress about open rates as a primary metric for your business.
Keep focusing on creating the best content for your audience & don't stress about open rates as a primary metric for your business.
You can read more in the post from @ConvertKit's deliverability team:
convertkit.com/ios15-open-rate
convertkit.com/ios15-open-rate
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