My top 5 most underrated @ConvertKit features:

💻🖌️🎨
#1 — Thank you pages

After someone subscribes to your landing page you can use a thank you page to show them any custom content.

Follow on social, check your email to confirm, etc

My favorite use is an up-sell with ConvertKit Commerce to turn it into a full funnel. Example:
#2 — Split paths

In most automation tools if you want to branch an automation based on more than a couple conditions you need to nest if statements. It's messy.

In ConvertKit you can use split paths to do it in a super clean way.
#3 — Changing a link after an email is sent

Ever made a mistake with a link that you only caught AFTER hitting send? In every other email tool you'd have to send a correction.

In ConvertKit you can just hit edit and change the link.

It's magic.
#4 — Snippets

With snippets you can define custom blocks of content or liquid code that you can call from anywhere in your broadcasts, sequences, or email templates.

Use it for: calls to action to change everywhere at once, testimonials, upsells, and more.
#5 — Embed rich content

ConvertKit supports playing video natively in an email. Try it. The engagement from subscribers is so much higher.

You can also embed songs and podcasts from Spotify, tweets, galleries, and so much more rich media.
Have you used all of these?

What would you put on your own underrated or favorite features list?

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More from @nathanbarry

23 Dec
Did you know that 50% of motels in the United States are owned and operated by people of Indian origin?

This is the story about a Patel Motel Cartel and it's my favorite example of hard work, community, and investing profits to build wealth. Image
In the 1950s families from India started to immigrate to the US. Because it was so expensive they often relied on money from family to help with travel expenses and getting settled.

Once in the US they got jobs, earned more, helped another family member make the same move.
Up until now it's a normal story of family helping family.

Until these two twists:

1) the money was never repaid, but always paid forward.
2) they pooled more money for a down payment on a small motel.
Read 12 tweets
22 Dec
Persistence is the key to success.

We've all heard it. But what if your current project actually is a failure and you should move on?

How do you know when to shut down or double down?

Here's the mental model I used to answer that question for ConvertKit (now $29M ARR): Image
In 2014 I was at a crossroads. I'd been working on @ConvertKit for 18 mo and we were at just $1.4k MRR.

@hnshah called me out on it: “Admit that ConvertKit is a failure and shut it down. Move on to something else. You’ll be successful at whatever you do, so start something new.”
It hurt, but he was right. Our revenue peaked a year earlier and was on a steady decline.

This isn't the shape you want on your revenue graph. Image
Read 9 tweets
19 Nov
There are two types of remote companies:

Remote First

and

Remote Forced

When you're looking for a new role make sure to join a company that is Remote First.

🌐💻
Before checking the "Remote" filter on a job board would cut the list down by half. Today most roles are remote friendly.

But remote doesn't mean the same thing at every company. Understand the difference between companies that are Remote First & those that are Remote Forced.
Remote first companies:

1. Focus on async communication: They understand that communication doesn't have to happen in realtime.

Often the best communication is async: someone can create a post or video when it's right for them & everyone else can consume it on their schedule.
Read 15 tweets
9 Nov
Can you start a billion dollar blog?

In 2010 Emily Weiss, a fashion assistant at Vogue, started her own fashion blog. She bought a camera, domain, & 2 months later the site was live.

Into the Gloss showcased the real-world beauty routines of fashion influencers & celebrities.
10 years later, what do you think the site is worth? Millions? 10s of millions?

While that would be an insane success for a blog, it’s not even close to the correct answer of $1.2 billion. She turned it into the beauty brand Glossier.

Billion dollar blogs aren't rare. A thread:
I'm on that journey with @ConvertKit. I started with earning a living from a blog on marketing & design. Then I used that audience to launch a SaaS company now earning $29M/yr.

It will take years, but we're on a path to create $1B in company value.

There are 4 key principles:
Read 12 tweets
10 Oct
Did you know you can pay to skip all the lines at Disneyland?

I did it last week & learned all about it.

The special tour is called Disney VIP Tours. If you’ve spent time in the park you may have seen the guides in their plaid vests. It’s wildly expensive & worth every penny.
Here are a few perks:

1. Skip all the lines. The longest wait we had was maybe 5-7 minutes.

2. Priority reservations for meals.

3. Reserved seating up front for shows like Fantasmic & World of Color. No need to get there early.

4. Valet parking at The Grand Californian.
Enjoyed a popular ride? Turn around and do it again, but instead of waiting an hour you can be back on it in 5 minutes.

We did 24 rides in one day...with small kids. And it was totally manageable.
Read 11 tweets
29 Sep
Have you ever had someone apply to a job who seemed too good to be true?

For the last 18 months we've had dozens of fake applications to our roles. All with stellar resumes, all created by the same person (we think).

The level effort is insane.

⬇️
It started when @BarrettABrooks and I were recruiting another board member. We got a DM on twitter that seemed interesting, but.. odd.

No Twitter profile. The website just looks like this.
We figure, "what the hell" and take the call from the car when Barrett is in Boise visiting the next day.

Emily tells a compelling story touching on points we care about (high revenue growth, small team, etc), but it lacks substance. How is she doing $50M ARR without a site?
Read 17 tweets

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