12 Marketing Trends You Need To Watch This Year
(Featuring Some Of Our Favorite Marketing Tweeters):
(Featuring Some Of Our Favorite Marketing Tweeters):
Long-Term Marketing Strategy
The pandemic taught us the importance of investing in long-term strategies like brand marketing and community marketing. In the coming year, I think we're going to see this continue to evolve — especially in events.
@amandanat
The pandemic taught us the importance of investing in long-term strategies like brand marketing and community marketing. In the coming year, I think we're going to see this continue to evolve — especially in events.
@amandanat
Multi-Channel Storytelling
The future belongs to brands who can blend a single story — not their story, but the story their audience already inhabits — across multiple “rented” channels and drive them to an owned location.
@AaronOrendorff
The future belongs to brands who can blend a single story — not their story, but the story their audience already inhabits — across multiple “rented” channels and drive them to an owned location.
@AaronOrendorff
Dominance of Creator Economy
Short-form video was all the rage in 2021 and I don’t think it’s going anywhere.
Brands are outsourcing to content creators to develop short, entertaining videos to help educate customers on their product and/or amplify brand story.
@jaydeipowell
Short-form video was all the rage in 2021 and I don’t think it’s going anywhere.
Brands are outsourcing to content creators to develop short, entertaining videos to help educate customers on their product and/or amplify brand story.
@jaydeipowell
Gimmicky Marketing
The banalization of crypto – brands continuing to jump into things like NFTs as a gimmick and quick shortcut for attention (earned media) will continue to damage good, healthy and productive projects.
@santipochat
The banalization of crypto – brands continuing to jump into things like NFTs as a gimmick and quick shortcut for attention (earned media) will continue to damage good, healthy and productive projects.
@santipochat
Employee Advocacy
It's an untapped resource where your internal people have a wealth of industry connections that are potential customers and often get wider visibility with their own posts versus the brand’s.
@West_Syed
It's an untapped resource where your internal people have a wealth of industry connections that are potential customers and often get wider visibility with their own posts versus the brand’s.
@West_Syed
Creator Disruption
Creators will continue to disrupt how brands communicate with their audience. More brands will enter the DTC, ecommerce space to create a tighter relationship with their audience.
@ThatChristinaG
Creators will continue to disrupt how brands communicate with their audience. More brands will enter the DTC, ecommerce space to create a tighter relationship with their audience.
@ThatChristinaG
Focus on Owned
Marketers will need to find innovative and effective ways to supercharge their owned channels growth strategy. More attention should be given to building e-mail subscription, offers, eBook and general online community across owned platforms.
@CorpEccentric
Marketers will need to find innovative and effective ways to supercharge their owned channels growth strategy. More attention should be given to building e-mail subscription, offers, eBook and general online community across owned platforms.
@CorpEccentric
Video for Organic Growth
A 2022 marketing trend that deserves more attention is video content within organic searches and content. For marketers, using video not just directly on platforms like YouTube or TikTok themselves deserves more attention.
@jmoserr
A 2022 marketing trend that deserves more attention is video content within organic searches and content. For marketers, using video not just directly on platforms like YouTube or TikTok themselves deserves more attention.
@jmoserr
Inclusive Digital Marketing Content
I think we’ll start seeing a major industry shift when it comes to creating inclusive content as more brands realize how important accessibility is.
@HashtagHeyAlexa
I think we’ll start seeing a major industry shift when it comes to creating inclusive content as more brands realize how important accessibility is.
@HashtagHeyAlexa
SEO + PR
Digital marketers need to be prepared for more collaboration between SEO and PR.
As someone who practices both, I’ve noticed how PR can play a role in generating brand awareness and securing links that improves a brand’s visibility online.
@baydiangirl
Digital marketers need to be prepared for more collaboration between SEO and PR.
As someone who practices both, I’ve noticed how PR can play a role in generating brand awareness and securing links that improves a brand’s visibility online.
@baydiangirl
Trendjacking
Trendjacking – the art of creating a marketing campaign quickly to jump on a trend – is becoming increasingly important. Brands that want to remain relevant will need to be on the pulse of culture and have the structure to create quickly without fear.
@nicoletabak
Trendjacking – the art of creating a marketing campaign quickly to jump on a trend – is becoming increasingly important. Brands that want to remain relevant will need to be on the pulse of culture and have the structure to create quickly without fear.
@nicoletabak
Don't Focus on Trends
I’ve got no idea what the trends are. And to be honest I don’t care.
Trends are fashion. It’s *the idea* that spreads.
“Crap that arrives at the speed of light is still crap when it gets there” — David Abbott
@harrydry
I’ve got no idea what the trends are. And to be honest I don’t care.
Trends are fashion. It’s *the idea* that spreads.
“Crap that arrives at the speed of light is still crap when it gets there” — David Abbott
@harrydry
A huge thank you to everyone who contributed their thoughts here!
If you enjoyed this content, please follow me: @ccmarce_writes
And join the 1,600+ marketers subscribed to my newsletter for early access to content like this. chantellemarcelle.com/marketing-news…
If you enjoyed this content, please follow me: @ccmarce_writes
And join the 1,600+ marketers subscribed to my newsletter for early access to content like this. chantellemarcelle.com/marketing-news…
Also here's the full article on 2022 marketing trends:
chantellemarcelle.com/2022-marketing…
chantellemarcelle.com/2022-marketing…
oh sheesh i flubbed here - this was courtesy of @sapochat and you can follow there for a lot of fun and brilliant commentary on marketing & more
https://mobile.twitter.com/ccmarce_writes/status/1478384736867426314
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