(Featuring Some Of Our Favorite Marketing Tweeters):
Long-Term Marketing Strategy
The pandemic taught us the importance of investing in long-term strategies like brand marketing and community marketing. In the coming year, I think we're going to see this continue to evolve — especially in events.
The future belongs to brands who can blend a single story — not their story, but the story their audience already inhabits — across multiple “rented” channels and drive them to an owned location.
Short-form video was all the rage in 2021 and I don’t think it’s going anywhere.
Brands are outsourcing to content creators to develop short, entertaining videos to help educate customers on their product and/or amplify brand story.
The banalization of crypto – brands continuing to jump into things like NFTs as a gimmick and quick shortcut for attention (earned media) will continue to damage good, healthy and productive projects.
@santipochat
Employee Advocacy
It's an untapped resource where your internal people have a wealth of industry connections that are potential customers and often get wider visibility with their own posts versus the brand’s.
Creators will continue to disrupt how brands communicate with their audience. More brands will enter the DTC, ecommerce space to create a tighter relationship with their audience.
Marketers will need to find innovative and effective ways to supercharge their owned channels growth strategy. More attention should be given to building e-mail subscription, offers, eBook and general online community across owned platforms.
A 2022 marketing trend that deserves more attention is video content within organic searches and content. For marketers, using video not just directly on platforms like YouTube or TikTok themselves deserves more attention.
Digital marketers need to be prepared for more collaboration between SEO and PR.
As someone who practices both, I’ve noticed how PR can play a role in generating brand awareness and securing links that improves a brand’s visibility online.
Trendjacking – the art of creating a marketing campaign quickly to jump on a trend – is becoming increasingly important. Brands that want to remain relevant will need to be on the pulse of culture and have the structure to create quickly without fear.
I doubled their site traffic & revenue, overall CVR improved 16%. For paid social, CVR improved 28% YoY. My ad creative had an 88% higher avg CTR.
And they still walked.
Here are 3 lessons I learned.
1. Numbers mean nothing on their own. All those stats I rattled off in the first tweet are true, but they're just hot air.
Most people have a hard time conceptualizing stats unless you give them context - a way to frame their thinking.
Ex: Apple doesn't just list the technical specs for an iPhone. Many ppl feel like an iPhone carries a certain status, a certain quality. But most consumers can't tell me the specific differences between iPhone and Android hardware or OS.
In the early 1900s women were still constrained by Victorian-era, conservative beauty standards.
Dyeing your hair in particular was seen as a practice done only by “loose women” and s*x workers, not respectable society ladies.
But one marketing campaign helped change that.
👇
In the 1950s Clairol was launching a new product. A way to dye your own hair at home in just one step.
Previously women were so uncomfortable with letting it be known they were dyeing their hair, they’d book hair appts at salons under fake names or wear disguises.
So the primary challenge Clairol faced was overcoming this stigma.
The company enlisted the help of an advertising agency, which handed off the account to its only female copywriter, Shirley Polykoff.
And luckily she had personal experience to draw inspiration from.
MEGA LIST of where to stream a bunch of classic & new holiday movies 🎄
Bookmark this if you're also tired of having to look it up every time you want to watch one.
(Titles with * next to them are family movies, in my opinion, but no guarantees.)
👇
First up, Netflix.
- White Christmas
- The Holiday
- A Christmas Prince
- Dash & Lily
- Jingle Jangle
- The Princess Switch (1-3)
And Netflix's library is massive, so there's a part II.
- The Great British Baking Show: Holidays
- Ladybug & Cat Noir's holiday special
- And a bunch of Hallmark-style holiday romance titles
colorful, fun marketing mascots like Tony the Tiger.
Establishing brand loyalty through stand-out marketing & advertising was the “sunshine that made the business plant grow,” according to cereal guru C.W. Post.
And that's the challenge faced by Quaker Oats and their
I’ve grown the organic search traffic on my website by over 330% this year alone with:
▶️ SEO best practices
▶️ Content strategy
▶️ Social media marketing
Here are 5 easy tips you can copy. 👇
1/ Consistency is crucial.
Earlier this year I committed to hitting a regular quota of publication. This was more successful some months than others. But I found overall the quantity of posts was less important than the quality.
When I posted fluff pieces to stay on track, it benefited me by keeping me in a creation mindset.
But the best results came from content that was timely, well researched, well written, and thorough.
There are pieces I could delete that wouldn't affect my site's organic traffic