Thread by @ccmarce_writes

I’ve grown the organic search traffic on my website by over 330% this year alone with:
▶️ SEO best practices
▶️ Content strategy
▶️ Social media marketing
Here are 5 easy tips you can copy. 👇

1/ Consistency is crucial.
Earlier this year I committed to hitting a regular quota of publication. This was more successful some months than others. But I found overall the quantity of posts was less important than the quality.

When I posted fluff pieces to stay on track, it benefited me by keeping me in a creation mindset.

But the best results came from content that was timely, well researched, well written, and thorough.

There are pieces I could delete that wouldn't affect my site's organic traffic

2/ Don’t treat content as one-and-done, static pieces.
One of my biggest mistakes, even now, has been publishing and moving on. Website content strategy can’t be “set it and forget it.”

If you see optimized pieces that could be generating more traffic, go back and re-optimize. Look for gaps to improve.

Or if you’ve got pieces that are working well but were written with too specific or seasonal of a focus, aim to make them evergreen to extend the life span.

Regular content / website audits can help you to identify these various opportunities and to build out a more elaborate strategy for past and future content. Some of my favorite (free) tools are here: chantellemarcelle.com/best-free-seo-…

3/ A rising tide (on one channel) can lift all ships.
Website traffic growth isn’t just reliant on focusing on your site content.

All content is now multi-channel content. The most successful content is designed to be shared everywhere and anywhere.

Early on when my website was "young," I wasn’t getting a lot of organic traffic.

Sharing on social media helped growth as I waited for SEO to gain traction.

In Jan, social media was the source of half my traffic. By Sept, organic was over 60% of total and social was only 18%.

One of the big benefits of investing in SEO & organic growth is that other channels (social media, email, etc) would stop serving up traffic if I stopped publishing.

Older articles on my site continue to gain traction and drive traffic after being published once.

4/ It’s not all about what you write and publish.
The writing wasn’t the sole thing impacting organic traffic growth, though. Content only gets you so far. A huge part of things was also securing links to your content from other sites.

By doing interviews with publications and podcasts, I elevated my website and personal brand. And it helped establish my domain authority over time.

5/ This isn’t a pay-to-play space.
The most incredible thing to me out of all of this was that I did it without spending any money, other than for the website hosting.

A lot of businesses rely on paid acquisition, which can get expensive over time.

With digital advertising limiting targeting and the end of cookies coming, organic traffic will only gain value as a marketing focus.

If you're looking to improve your website content, you'll need to improve your writing. And there's no better way to flex that skill than to read other great examples of writing.

Here are some book recommendations from top marketers & tweeters

https://twitter.com/ccmarce_writes/status/1348831361864511489?s=20

Here are 10 copywriting tips I've picked up from sources all over.

https://twitter.com/ccmarce_writes/status/1349904114298327041?s=20

And if you're looking for more actionable tips and examples of great marketing / advertising, join me on Instagram where I'm building out a catalogue of inspiration. instagram.com/swipe_marketin…