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Chantelle

@ccmarce_writes

8 Dec

In the early 1900s women were still constrained by Victorian-era, conservative beauty standards.

Dyeing your hair in particular was seen as a practice done only by “loose women” and s*x workers, not respectable society ladies.

But one marketing campaign helped change that.
👇

In the 1950s Clairol was launching a new product. A way to dye your own hair at home in just one step.

Previously women were so uncomfortable with letting it be known they were dyeing their hair, they’d book hair appts at salons under fake names or wear disguises.

So the primary challenge Clairol faced was overcoming this stigma.

The company enlisted the help of an advertising agency, which handed off the account to its only female copywriter, Shirley Polykoff.

And luckily she had personal experience to draw inspiration from.

Read 10 tweets

Chantelle

@ccmarce_writes

3 Dec

Came across the story of one of the strangest marketing campaigns I’ve ever heard of.

Years ago, Quaker Oats gave away millions of actual land deeds to customers in boxes of cereal.

So in the 1950s,

(1/13) 👇

the cereal industry was super competitive. It was the “Golden Age of Cereal.”

There was an explosion of new cereals, esp designed w/ the goal of appealing to kids.

Trix, Cocoa Puffs, Special K, Frosted Flakes, Corn Pops, Honey Smacks.

All born in the ‘50s along with

(2/13)

colorful, fun marketing mascots like Tony the Tiger.

Establishing brand loyalty through stand-out marketing & advertising was the “sunshine that made the business plant grow,” according to cereal guru C.W. Post.

And that's the challenge faced by Quaker Oats and their

(3/13)

Read 13 tweets

Chantelle

@ccmarce_writes

7 Oct

I’ve grown the organic search traffic on my website by over 330% this year alone with:
▶️ SEO best practices
▶️ Content strategy
▶️ Social media marketing
Here are 5 easy tips you can copy. 👇

1/ Consistency is crucial.
Earlier this year I committed to hitting a regular quota of publication. This was more successful some months than others. But I found overall the quantity of posts was less important than the quality.

When I posted fluff pieces to stay on track, it benefited me by keeping me in a creation mindset.

But the best results came from content that was timely, well researched, well written, and thorough.

There are pieces I could delete that wouldn't affect my site's organic traffic

Read 16 tweets

Chantelle

@ccmarce_writes

14 Jul

“Good marketers copy; great marketers steal.”

If you're always looking for inspiration when putting together marketing campaigns, I've got 10 great sources you can bookmark to help save you time.

👇

1/ Facebook Ad Library - a searchable database of actively running Facebook & Instagram ads
facebook.com/ads/library

2/ Really Good Emails - a huge database of email marketing examples that also includes some code examples to help you try out what you like yourself
reallygoodemails.com

Read 16 tweets

Chantelle

@ccmarce_writes

2 Jul

@GoogleTrends

Here are a few content creation tools you should put on your radar 👇

1. PLANNING:
- @GoogleTrends
- @Pocket
- @PromoPrep
- @readwiseio
- @LoomlySocial

@yoast

2. SEO
- @yoast
- @ahrefs
- @answerthepublic
- @AlsoAsked
- looking at Google related searches

@canva

3. Visual/Graphic Design
- @canva
- @Photoshop or any of the Creative Cloud tools
- @crelloapp
- GIMP
- @Procreate

Read 9 tweets

Chantelle

@ccmarce_writes

26 May

Getting good at data is a MUST if you want to move forward in your marketing career, but it’s also one of the toughest areas to master. Even for experienced marketers.

So here are some tips to help you advance your game when it comes to analytics & reports.
(A thread) 👇

1/ Become familiar with the metrics that are most important and talked about for whatever area of marketing you specialize in.

For ex, in paid acquisition channels, those would be ROAS, ROI, CAC, CVR, CTR, etc.

(And learn how your organization defines these because it can vary)

When I first started in ecommerce marketing, I had no idea what AOV and UPT were.

I wasn't too proud to ask questions or do a quick Google search whenever I heard something I didn't understand, though.

Read 26 tweets

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