DataDog has gone from 5% enterprise in early days to 80% now at $1.5B in ARR: saastr.com/5-interesting-…
FreshWorks and Samsara have moved the SMB focus to $5k+ up accounts. E.g., only 25% of FreshWorks customers pay > $5K, but they are 84% of revenue: saastr.com/5-interesting-…
A lot of older times in VC talk a lot about the incentives of “fees” in venture
Why? Let’s take a look at the Old Days. Like, until 2019.
1/ Until 2019 or so, a “3x fund” — that tripled the LPs’ money was top tier. “2x” was not great, but good enough for another check.
2/ Today, the bar has gone way up. LPs want 4x net funds or better now, and may have multiple funds per cohort that are 5x-10x or more.
3/ Now, depending on the maths and fund structure, in a “2x net” fund, the partners might still make the majority of their money off fees — not “carry” from investing
At “3x net”, the math would favor carry, but only many years down the road
So you might have missed one of the most impressive SaaS IPOs on 2021 this week ... Samsara
It's at $500m+ ARR growing a stunning 72%, and the founders still own half the company
5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
#1. Multiple Products are Key to Growth at Scale
We’ve seen this time & time again. 89% of 700 $100k+ customers use multiple Samsara apps. One for video and one for telematics do $200m ARR >each<. If wasn't multi-product, Samsara would be less than half the size is today.
2. Still hit 72% Gross Margins even with a hardware component.
This is pretty impressive, many SaaS companies with hardware struggle to hit 60% gross margins. Having customers sign 3-5 year contracts (see below) helps Samsara amortize the hardware costs over a lengthy period
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