So Justworks is going public at a $1B run rate (!)

Or is it $100m ARR?

It shows the complexity of many payroll and SaaS HR apps: Image
The "SaaS" business is at a $110m ARR run rate with OK gross margins of 60%

But the $1B+ of benefits and insurance "ARR" it also has only have a 5% gross margin

A reminder how much revenue quality matters
We see a lot of fintech and payroll / HR apps valued at SaaS-like multiples in private rounds on >all< their revenue, not just the "SaaS" part

Justworks IPO'ing at $2B valuation is 20x SaaS ARR -- pretty reasonable for a strong SaaS company

But it's just 2x total revenue
So is Justworks an 11% margin company at $1B ARR?

Or a 60% margin SaaS company at $110m ARR?

It's confusing

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More from @jasonlk

1 Jan
THANK YOU to everyone for making 2021 a big year for SaaSt:

8 STATS:

#1. Largest IRL tech event in Bay Area.

It cost an extra $2m and took 2 extra weeks to build out, but moving SaaStr Annual outdoors into a festival-style event rocked.

Thx to 5,000+ that came!! Image
#2. 5 Major Digital Events.

With 100,000 total digital attendees, we had the best of the best join SaaStr University, SaaStr Build, SaaStr Money, SaaStr Scale, and Annual Digital Image
#3. SaaStr Podcast Grew Streams 170% and Listeners 149%

We rebooted the podcast a bit per your requests, and thanks for driving it up! Image
Read 10 tweets
26 Dec 21
In theory, SMB > Enterprise

More customers, much faster sales cycles, faster PLG and viral cycles

But even 100% NRR is tough to hit with SMBs,
While 120%-140% common in Enterprise

Most SMB SaaS goes at least bit enterprise or at least into more “bigger deals” to balance it out
Bill.com + Shopify added payments to get > 100% NRR from SMBs

HubSpot is core SMB, but focused on high value and a $10k ACV. Not low.

Canva, Calendly, etc.’s fastest growing segment is Enterprise despite starting 100% self-service
DataDog has gone from 5% enterprise in early days to 80% now at $1.5B in ARR: saastr.com/5-interesting-…

FreshWorks and Samsara have moved the SMB focus to $5k+ up accounts. E.g., only 25% of FreshWorks customers pay > $5K, but they are 84% of revenue: saastr.com/5-interesting-…
Read 4 tweets
20 Dec 21
A lot of older times in VC talk a lot about the incentives of “fees” in venture

Why? Let’s take a look at the Old Days. Like, until 2019.

1/ Until 2019 or so, a “3x fund” — that tripled the LPs’ money was top tier. “2x” was not great, but good enough for another check.
2/ Today, the bar has gone way up. LPs want 4x net funds or better now, and may have multiple funds per cohort that are 5x-10x or more.
3/ Now, depending on the maths and fund structure, in a “2x net” fund, the partners might still make the majority of their money off fees — not “carry” from investing

At “3x net”, the math would favor carry, but only many years down the road
Read 5 tweets
18 Dec 21
So you might have missed one of the most impressive SaaS IPOs on 2021 this week ... Samsara

It's at $500m+ ARR growing a stunning 72%, and the founders still own half the company

5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
#1. Multiple Products are Key to Growth at Scale

We’ve seen this time & time again. 89% of 700 $100k+ customers use multiple Samsara apps. One for video and one for telematics do $200m ARR >each<. If wasn't multi-product, Samsara would be less than half the size is today. Image
2. Still hit 72% Gross Margins even with a hardware component.

This is pretty impressive, many SaaS companies with hardware struggle to hit 60% gross margins. Having customers sign 3-5 year contracts (see below) helps Samsara amortize the hardware costs over a lengthy period
Read 12 tweets
13 Dec 21
Most popular sessions for FREE SaaStrScale.com THIS Wednesday!! Sign up NOW

#1: "How to Increase Revenue and Grow Your Customer Base by 10x Through the Power of Self-Serve and Direct Sales with @asana 's COO and @figmadesign 's CCO"
#2. "The Secrets to Building Your Marketing Engine To Drive Scale with @Airtable's CMO"

FREE this Wed -> SaaStrScale.com
#3: "Acquiring 10,000 SMB Customers Solely from Data with @gorgiasio ' CEO"

FREE this Wed -> SaaStrScale.com
Read 7 tweets
6 Dec 21
Is that new sales rep going to make it? It can be so hard to tell for sure during an interview process

In the early days, until you have a great VP of Sales, it's your job to figure that out

Here are 8 Signs of a Sales Rep That Isn't Going to Make It: 8⃣⬇️⬇️
1/ Immediate, massive discounting

Mediocre and failing sales reps do this because they have no other idea how to close a deal or create urgency.

Discounts don't create urgency, they create agency. They get the deal from the red zone to the end zone.
2/ Don't truly understand the product.

Way too many AEs don’t even really understand, let alone use, the product they are selling.

They don't know how to tweak it, configure it, sell to different personas, and more.

Early reps have to be product gurus. And evangelists.
Read 10 tweets

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