The difference between you and the creators you follow is they are creating while you are consuming.

Here are 13 tips to kickstart your creator journey:
Set a Daily “Make Something” Goal

Grab a sticky note and write “make something today"--stick it to your computer monitor.

Your goal is simply to make something--anything--every single day.

Set the bar low and make it achievable.

Creation will start to become a habit.
Document What You Make

Start documenting your daily creation.

Post it online with a few sentences about what it means to you.

Was it an idea floating around in your head for months? A mini essay you've been meaning to write? Code that you finally figured out?

Document it.
Decide Before You Start

Too often I sit down at my computer and wonder what I should work on. That’s dangerous.

The Trick: Decide what you are going to do beforehand.

Write a to do list beforehand, then immediately jump into that first task.

Remove the guesswork.
Separate Creation & Consumption

Computers are for creating, not consuming.

Go to all your social sites and sign out. Set up your computer as your creation hub.

Use your phone or tablet for consumption.

One device is used for creating, the other for consuming.
Know Who You Serve

If you try to create for everyone you’ll quickly run out of both ideas and motivation.

Instead figure out exactly who you are serving.

Identify your audience and niche. Develop an understanding of your "customer" and what they need.

The ideas will flow.
Schedule Time for Creation

Take control and reserve time for creating.

Go to your calendar and set aside 30 minutes blocked for focused creation.

Then when you get the notification you already have the time set aside and it is clear what you should start on.
Quit Slack

At ConvertKit we have a simple shorthand for informing everyone else you are entering focused work: cmd + Q.

It means "I’m quitting Slack to focus for a while."

I always underestimate the cost of maintaining conversations while creating. It’s hard and I’m bad at it.
Teach What You Just Learned

Teaching everything you know can be intimidating, so let’s start by teaching what you just learned.

Create a new 30 minute event every Friday that says, "What did you learn this week?"

Look back at your week and share something that you learned.
Build a Streak & Don’t Break the Chain

I built my entire blog through one habit: writing 1,000 words a day.

That turned into writing 3 books and many blog posts.

The key: I built a streak that I didn’t want to break--650 days in a row!

Build a streak of creating every day.
Block Troublesome Sites

If simply signing out isn’t enough, you can use software to block an entire website.

The SelfControl app for OSX will block a series of sites for a set amount of time.

Signing out is usually enough of a barrier, but this app takes it to the next level!
Know Your Outcome

Don’t just create for the sake of creating.

Work towards something.

Whether it’s launching the course, reaching 500 YouTube subscribers, writing a book, or launching a new feature--have a specific goal to chip away at.

Vision keeps you on track!
Create a Deadline, Raise the Stakes

It’s not a real goal without a deadline.

Set your launch date in advance. Then give $50 to a friend and have them only give it back to you if hit the goal.

Put some skin in the game. Make sure you feel the pain if you miss your goal!
Go Public

Even better, make it a public challenge.

I started ConvertKit through The Web App Challenge: my public challenge to build a web app to $5,000/mo in 6 months.

My community rallied around me to help make it happen. All because I took my journey public.
Those are 13 tips for kickstarting your creator journey. I hope you find a few that are useful.

Follow me @nathanbarry for more threads on writing, creators, startups, and business.

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More from @nathanbarry

4 Jan
Ryan Reynolds (@VancityReynolds) is the greatest marketer alive today.

Here are 6 things I learned from studying his work:
1. Insert yourself into the narrative

In the "2020: A Match made in Hell" ad he used Taylor Swift's not yet released re-recording of Love Story. When all the press was talking about Taylor re-recording her masters just the fact that Ryan used the song become noteworthy.
This is the same thing that @DHH and @jasonfried did by publishing a story about Bezos invested in Basecamp on the day that Bezos became the richest man in the world.

The conversation was already happening, they found a way to insert themselves into the narrative.
Read 11 tweets
3 Jan
There is no speed limit. You set the pace.

This one lesson has been critical to my success in life and business.

It allowed me to graduate high school at 15, drop out of college to start my first company at 17, and build a multi-million dollar company.
I was homeschooled growing up. When I was 12 years old I remember it snowing fast on a winter day. I couldn't wait to go sledding!

But instead of a pile of snow to play in, I had a pile of schoolwork to do.

There’s no such thing as a “snow day” when you’re homeschooled.
Mom noticed my despair at missing out on near perfect sledding conditions.

“You know, school doesn’t have to take a set amount of time. The sooner you complete your work, the sooner you can go sledding.”

You've never seen a more focused kid. 2 hours later I was in the snow.
Read 8 tweets
3 Jan
Are your email open rates increasing?

That's great, but there's a broader trend you should be aware of:

We looked at data across over 4 billion emails sent to see how iOS 15 is affecting open rates: the average has increased from 30% in August to 34% in November.
Apple released Mail Privacy Protection in iOS 15 which automatically loads the pixels in an email to prevent senders from collecting any info about the receiver.

Open rates are calculated by embedding a tiny pixel into the email logging an open when the pixel is loaded.
Since Apple is automatically loading pixels regardless of subscriber behavior, emails are appearing to be opened whether they are actually opened by the subscriber or not.

With about 63% of iOS users running iOS 15 we expect those open rates to continue to climb with installs.
Read 5 tweets
23 Dec 21
Did you know that 50% of motels in the United States are owned and operated by people of Indian origin?

This is the story about a Patel Motel Cartel and it's my favorite example of hard work, community, and investing profits to build wealth.
In the 1950s families from India started to immigrate to the US. Because it was so expensive they often relied on money from family to help with travel expenses and getting settled.

Once in the US they got jobs, earned more, helped another family member make the same move.
Up until now it's a normal story of family helping family.

Until these two twists:

1) the money was never repaid, but always paid forward.
2) they pooled more money for a down payment on a small motel.
Read 13 tweets
22 Dec 21
Persistence is the key to success.

We've all heard it. But what if your current project actually is a failure and you should move on?

How do you know when to shut down or double down?

Here's the mental model I used to answer that question for ConvertKit (now $29M ARR):
In 2014 I was at a crossroads. I'd been working on @ConvertKit for 18 mo and we were at just $1.4k MRR.

@hnshah called me out on it: “Admit that ConvertKit is a failure and shut it down. Move on to something else. You’ll be successful at whatever you do, so start something new.”
It hurt, but he was right. Our revenue peaked a year earlier and was on a steady decline.

This isn't the shape you want on your revenue graph.
Read 9 tweets
21 Dec 21
My top 5 most underrated @ConvertKit features:

💻🖌️🎨
#1 — Thank you pages

After someone subscribes to your landing page you can use a thank you page to show them any custom content.

Follow on social, check your email to confirm, etc

My favorite use is an up-sell with ConvertKit Commerce to turn it into a full funnel. Example:
#2 — Split paths

In most automation tools if you want to branch an automation based on more than a couple conditions you need to nest if statements. It's messy.

In ConvertKit you can use split paths to do it in a super clean way.
Read 7 tweets

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