π Wow! Such great news from Google Analytics 4.
It is now possible to change the default Attribution Model (for all reports).
"Last Click" is not the only option anymore. The change will apply to both historical and future data.
What does it mean and what should you do? π
It is now possible to change the default Attribution Model (for all reports).
"Last Click" is not the only option anymore. The change will apply to both historical and future data.
What does it mean and what should you do? π
The attribution model matters a lot. And "Last Click" is not ideal in most cases.
Data-Driven is recommended by Google. You need to go ahead and make this change by yourself.
All your reports (future & historic) will be affected immediately. It is flexible, you can keep +
Data-Driven is recommended by Google. You need to go ahead and make this change by yourself.
All your reports (future & historic) will be affected immediately. It is flexible, you can keep +
changing it. You can set it through:
GA4 Property Settings > Attribution Settings (as seen on the GIF below)
What is the Attribution Model anyways? And why should you change it? (πnext tweet)
GA4 Property Settings > Attribution Settings (as seen on the GIF below)
What is the Attribution Model anyways? And why should you change it? (πnext tweet)
Simply put, the Attribution Model plays a role in crediting the conversions.
Which channel will receive the credit for the purchase in the example when multiple channels are involved?
Step 1 - G Ads (first click)
Step 2 - Newsletter
Step 3 - FB Ad (last click)
(πnext )
Which channel will receive the credit for the purchase in the example when multiple channels are involved?
Step 1 - G Ads (first click)
Step 2 - Newsletter
Step 3 - FB Ad (last click)
(πnext )
The last-click (Google Analytics' old default) would credit this purchase to Facebook Ad.
Position-based would give 40% to the first click, 40% to the last, and 20% to the others.
Data-Driven would use the data to understand which channel was more involved. (πconclusion )
Position-based would give 40% to the first click, 40% to the last, and 20% to the others.
Data-Driven would use the data to understand which channel was more involved. (πconclusion )
1- Go ahead and change your attribution model.
2- Evaluate your traffic sources' performances once again with the new attribution model.
3- Learn more about the attribution models here: analyzify.app/hub/google-adsβ¦
π‘ Let us know if it was helpful!
2- Evaluate your traffic sources' performances once again with the new attribution model.
3- Learn more about the attribution models here: analyzify.app/hub/google-adsβ¦
π‘ Let us know if it was helpful!
A great boost to Google Analytics 4 @googleanalytics.
#Shopify merchants, still not using Google Analytics 4?
You can follow our free video tutorial series to set up Google Analytics 4 for your store
#Shopify merchants, still not using Google Analytics 4?
You can follow our free video tutorial series to set up Google Analytics 4 for your store
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