I grew my Shopify App by partnering with other apps.
That's one of the best ways to get new users.
Here's how I did it π
>>> THREAD <<<
That's one of the best ways to get new users.
Here's how I did it π
>>> THREAD <<<
There are 2 ways to partner with another app:
β’ Technical Integration
β’ Marketing integration
You can do both.
β’ Technical Integration
β’ Marketing integration
You can do both.
Technical Integration is when you make sure you're app works perfectly with another one.
Marketing Integration is just to use your users and promote another app. You can do it with blog posts, in-app banners, etc.
Marketing Integration is just to use your users and promote another app. You can do it with blog posts, in-app banners, etc.
1/ Always add technical integration
I don't like to do Marketing Integration only.
I feel like I'm chained to this app and that I approve of everything they do. And It's harder to work with another similar app if you do this.
I don't like to do Marketing Integration only.
I feel like I'm chained to this app and that I approve of everything they do. And It's harder to work with another similar app if you do this.
Like: I will talk about your app only because mine works perfectly with it.
So I will create articles in the helpdesk.
I will add a banner in an integration tab directly into the dashboard. Etc.
So I will create articles in the helpdesk.
I will add a banner in an integration tab directly into the dashboard. Etc.
2/ For the 1st integrations go with the apps your users already use
Don't pick up random apps to integrate with them!
Listen to your users to know which app to integrate.
Sometimes you will need the help of the other app.
Don't pick up random apps to integrate with them!
Listen to your users to know which app to integrate.
Sometimes you will need the help of the other app.
3/ Contact the other app when it's done
Tell them you integrated their app and ask them if they are willing to add you as well in their dashboard/helpdesk.
It's not marketing at this point. It's just a way to help users know that your app works with others.
Tell them you integrated their app and ask them if they are willing to add you as well in their dashboard/helpdesk.
It's not marketing at this point. It's just a way to help users know that your app works with others.
4/ Talk about co-marketing
Then you can discuss with the other app to create co-marketing actions.
You can for example write blog posts or send emails.
Then you can discuss with the other app to create co-marketing actions.
You can for example write blog posts or send emails.
5/ Find new potential integrations
When you've integrated all the app your users use and asked you to do
It's time to find new apps.
Explore the app stores and find potential apps that you can integrate with yours.
Contact them to know if they want it too.
When you've integrated all the app your users use and asked you to do
It's time to find new apps.
Explore the app stores and find potential apps that you can integrate with yours.
Contact them to know if they want it too.
6/ Go for apps that are the same size as yours
The best way to get a reply is to contact apps that are the same size as you.
The best way to get a reply is to contact apps that are the same size as you.
That's not that complicated.
Find apps your users use. Integrate with them. Show in your dashboard/website that you integrate with them.
They do the same β quick win.
Find apps your users use. Integrate with them. Show in your dashboard/website that you integrate with them.
They do the same β quick win.
β’ β’ β’
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