We live in the age of binge-reading.

People listen to podcasts, articles, and audiobooks at 3x speed.

But this speed consumption strategy is based on a flawed model of learning.

Turns out, there's a more effective way to learn.

🧵
Binge consumers follow a "Water in a Cup" theory of learning.

They assume that knowledge is like a liquid they can pour into their minds.

It's simple: The more information they consume, the more they'll learn, right?
Not necessarily.

In school information is shared through lectures, which focus on well-packaged ideas that are easy to memorize.

But thinking you know something because you can memorize a teacher's words is like calling yourself a chef because you can follow Blue Apron recipes.
The average classroom is set up for passive listening. It’s geared towards consuming knowledge, not integrating it.

Desks are lined up in punitive rows that are designed to limit interaction between students. Subliminally, they say: “Shut up and listen to your teacher.”
But if "Water in a Cup" learning isn't optimal, why does the education system revolve around it?

Because the water in a cup method is easy to deliver and scale.

Schools assume that learning is inevitable if students read enough books and spend enough time in the classroom.
Systems are easy to scale when they use this reductive, cookie-cutter mindset.

But knowing the name of something without also understanding the context behind it isn’t knowledge.

It’s trivia — and trivia is an ignorant person’s idea of what knowledge looks like.
How should you learn instead?

Focus less on consuming as much information as possible and more on cultivating the deepest possible understanding of the ideas that resonate with you most.

Writing is the simplest way to do that because it forces deep understanding.
Writing is spaced repetition for the mind.

The research on spaced repetition implies that listening to audiobooks at 3x speed is an ineffective way to learn.

In fact, anxiety-inspired binge consuming is the opposite of what you should do.
Spaced repetition yields exponential benefits for increased effort.

Your ability to remember something improves every time you review it, and the more you do it, the less time it takes.

Thus, racing through new ideas at 3x speed is the opposite of how you should learn.
Basically, humans have two kinds of memory: short-term and long-term.

When you read books at 3x speed, you make it hard for your mind to transfer knowledge to long-term memory, which is more stable and lasting than short-term memory.
When you write, you have to put ideas into your own words which helps you understand them.

Rather than memorizing disparate ideas, writing helps you synthesize them into a coherent whole.

And the process of brainstorming, typing, and editing our words is like spaced repetition.
Like studying a language, learning also happens faster when you get out into the real world.

You can pick up trivial knowledge by banging your head against a classroom wall for 10 years. Or, you can immerse yourself in a foreign country for a year and walk away fluent.
The lesson: We're humans, not computers.

We need time to digest what we read and transfer knowledge from short-term to long-term memory.

Instead of binge-consuming audiobooks, we spend more time integrating our knowledge by writing and taking action.

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More from @david_perell

21 Nov
Writing is easier when you have a routine.

Here's how you can build one:
1. Write at a set time every day

Habits are hard to build, so consistency is your best friend when you start a new one.

Commit to writing by putting it in your calendar.

During that time, you must focus on writing. No phone. No distractions.
2. Spend lots of time walking

Walk around your neighborhood and think about the piece you're working on. Open a document in your phone that says: "Article Ideas."

Keep your phone in your hands so you can easily capture ideas quickly and save interesting ideas that come to mind.
Read 10 tweets
4 Oct
Thread: Business Writing 101

Learning to write at work is one of the best things you can do for your career, and this is a step-by-step guide for doing it well.

🧵
Why is business writing important?

1) Writing improves your judgment by clarifying your thinking.

2) Writing is democratic. It's one of the most effective ways to gain influence and share ideas, regardless of status.

Here are 12 writing strategies (co-written with @zebriez):
1/ Take notes in meetings

In most companies, note-taking is a low-status job.

But note-takers have tons of influence. They define the narrative, set the agenda, and influence the next action items.

Tip: Share decisions, next action items, and add your personal take.
Read 16 tweets
24 Aug
One of America's greatest writers keeps a sign over his desk that says: "Look at your fish."

Here's why 🧵
The writer's name is David McCullough and the saying helped him win a Pulitzer Prize.

The story goes back to a 19th century Harvard naturalist named Louis Agassiz, who was also a teacher.
Legend has it that on the first day of class, Agassiz would take a smelly jar out of a fish and drop it on the table.

Then, he’d say: “Look at your fish” and leave the room.

The students would say: "What is he talking about? It’s just a fish.”
Read 7 tweets
18 Aug
Publishing regularly and getting immediate feedback will improve your writing more than any book on the subject
The only thing better is a personal writing coach.

They help you develop your style, which is why I recommend them to advanced writers. The problem with serving the algorithms is it makes people sound just like everybody else.

But coaches expand your individuality.
Don't just write tweets. Write essays.

Long-form thinking attracts nuanced responses, both of which are limited by Twitter's 280 character limit.

Though Twitter has its virtues, it's best to go beyond likes + retweets.

True improvement lies in the email responses you receive.
Read 4 tweets
24 Jul
I'm writing our company values.

Here's how I'm thinking about them:

1) The stronger our values, the faster we can move and onboard employees.

2) Instead of trying to appeal to everybody, we want to strongly appeal to the small percentage of people we want to attract.
We're always going to be a remote company, which has many downstream effects:

∙ We communicate more by writing and less by talking.

∙ Work is a never-ending personal design project.

∙ The freedom of working independently comes with an extra level of personal responsibility.
Our ability to make an impact is downstream of our ability to create leverage.

Though every project starts off as low leverage, we can make them high leverage over time.

By far, the most important element is the "Principle of Multiple Use."
Read 4 tweets
10 Jul
~ My Business Model ~

I write, tweet, podcast, teach, and invest. Here's how my media engine fits together.

Solid lines = The current flywheel

Dotted lines = The future flywheel

For an explanation of every element and my vision for the future, read the thread below.
1. Twitter

The vast majority of people find me on Twitter. It's the town square of the Internet and an always-on conference where I make friends, grow my audience, and share what's on my mind.

Twitter is the top of the funnel for my professional life.
2. Essays

Long-form writing is my favorite art form. It's the hardest thing I do, but also the most rewarding.

When I started writing, I focused on publishing as much as possible, which helped me find my voice. Now I’m focused on publishing essays that stand the test of time.
Read 12 tweets

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