Thread by @danielsjross

If you're building a #podcast, here are tips I've learned 🧵

Pls retweet here to share with the community.

1. What's your mission?
- Downloads
- Subscribers
- Category thought leadership
- Personal brand
- Money
- Learning
- Awards

What else? @scottygb @lorlyjane

2. Write a business plan (like for any other venture)
- What problem are you solving?
- Target listener
- Revenue
- Proposition
- Mktg
- P/L
- Competition (target tangential themes)
- Relevant advertisers

What else? @podbible @Podnews @rethinkaudio

3. Review/refine your pod
- Calls to action
- Pushing ratings & reviews
- Audience interaction: letters/ask questions
- Downloads vs. retention rate
- Change key descriptor words @AppleMusic @OvercastFM etc

What else?

4. Paid ads
- Paid social @BryanBarletta
- Audio on @Spotify @Castbox_fm
- Buy ads in podcasts @acast

Who else shd be included here?

5. PR/media campaigns
- Be very specific on your niche
- Identify the newsletters/blogs/universities
- Pick relevant episodes to match target
- Promote next 10 episodes
- Personal brand vs. pod content
- It's bloody hard work

What else? @britpodawards @greatbritpods

My efforts so far. The hard work continues!
aloadofbs.substack.com
#BehavioralEconomics #psychology #Science