I've got 10 marketing tools to share with you guys that will take your content creation to the NEXT level.
If you want to find viral trends on Twitter, Google or wherever before they happen, these tools will help you do it.
(#2 is a game changer - I'm obsessed)
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@Mention: When I worked at an agency, I needed immediate alerts when clients or competitors or industry-specific keywords were mentioned on the web.
Mention works great for this, plus any other topic you want to monitor in the media or on social media.
2/ @low_fruits: I saw a founder mention this tool months ago but only recently tested it out. It’s SUCH a huge advantage for growth, content & SEO - it's almost cheating.
It gives you keyword + topic ideas, then it tells you where you can target most competitively.
3/ @ahrefs: I first became a huge fan because of all the powerful free tools they offer.
For example the webmaster tools. You get a full suite of tools, mainly for growing your website, but also some cool ones for social media keyword and content research.
4/ @explodingtopics: I’ve been a subscriber to this newsletter for months, and I absolutely love it.
It sends you the hot trends that are going on across the web as they’re ramping up, before they're even on most people's radar. Great if you're looking for business ideas, too!
5/ @GoogleTrends: One of my favorite places to start when I’m trying to find content ideas, and also completely free to use.
This is the place to go when you want to see the big picture when it comes to content or topic trend lines.
6/ @answerthepublic: What are the burning questions people are asking across the Internet?
You get to see hundreds of things people are looking up across the web for free.
7/ @Portent Content Idea Generator: Who wouldn’t want free content ideas generated for you?
8/ @ContentRow Headline Generator: One of the hardest parts of content creation is coming up with the right hook - something that makes everyone want to stop and click.
(Featuring Some Of Our Favorite Marketing Tweeters):
Long-Term Marketing Strategy
The pandemic taught us the importance of investing in long-term strategies like brand marketing and community marketing. In the coming year, I think we're going to see this continue to evolve — especially in events.
The future belongs to brands who can blend a single story — not their story, but the story their audience already inhabits — across multiple “rented” channels and drive them to an owned location.
I doubled their site traffic & revenue, overall CVR improved 16%. For paid social, CVR improved 28% YoY. My ad creative had an 88% higher avg CTR.
And they still walked.
Here are 3 lessons I learned.
1. Numbers mean nothing on their own. All those stats I rattled off in the first tweet are true, but they're just hot air.
Most people have a hard time conceptualizing stats unless you give them context - a way to frame their thinking.
Ex: Apple doesn't just list the technical specs for an iPhone. Many ppl feel like an iPhone carries a certain status, a certain quality. But most consumers can't tell me the specific differences between iPhone and Android hardware or OS.
In the early 1900s women were still constrained by Victorian-era, conservative beauty standards.
Dyeing your hair in particular was seen as a practice done only by “loose women” and s*x workers, not respectable society ladies.
But one marketing campaign helped change that.
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In the 1950s Clairol was launching a new product. A way to dye your own hair at home in just one step.
Previously women were so uncomfortable with letting it be known they were dyeing their hair, they’d book hair appts at salons under fake names or wear disguises.
So the primary challenge Clairol faced was overcoming this stigma.
The company enlisted the help of an advertising agency, which handed off the account to its only female copywriter, Shirley Polykoff.
And luckily she had personal experience to draw inspiration from.
MEGA LIST of where to stream a bunch of classic & new holiday movies 🎄
Bookmark this if you're also tired of having to look it up every time you want to watch one.
(Titles with * next to them are family movies, in my opinion, but no guarantees.)
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First up, Netflix.
- White Christmas
- The Holiday
- A Christmas Prince
- Dash & Lily
- Jingle Jangle
- The Princess Switch (1-3)
And Netflix's library is massive, so there's a part II.
- The Great British Baking Show: Holidays
- Ladybug & Cat Noir's holiday special
- And a bunch of Hallmark-style holiday romance titles