Thread by @jakobgreenfeld

Everyone has just 24 hours a day but some people clearly manage to get outsized returns.

They're not just playing, they're winning.

And I want to learn how they do that.

To start with, I spent 10+ hours studying how Trung Phan wins at Twitter.

(thread)

Why start with @TrungTPhan?

I want to learn how to win and to quote @ShaanVP: "Winning is Trung."

This always stuck with me and the data backs this up.

What fascinates me about Trung is that he didn't simply get lucky.

He studied the Twitter algorithm carefully, then developed a strategy and executed it relentlessly.

So even though there can only be one Trung, there's a lot to learn.

Let's start with his profile.

There's not too much space on a Twitter profile you can customize but Trung uses it masterfully.

As a former screenwriter he has internalized the motto "show don't tell" and signals his credibility using the cover image and bio.

His profile pic and the first four words of his bio make him instantaneously likable.

He's not some random internet character but a real human.

And he's not taking himself too seriously.

Another best-practice Trung uses is to leverage his profile to funnel visitors towards media that he fully owns.

Twitter could delete or ban his account at any time but no one is going to take his newsletter subscriber list away from him.

Okay now what can we learn from Trung about what to tweet?

In a recent newsletter issue he pointed out that the first four words of his bio summarize his approach: "Smart threads. Dumb memes".

(We can also see nicely here that he studied and understands the Twitter algorithm.)

Here's another way of looking at Trung's strategy.

From the set of viral emotions he picked four that he now targets over and over again with his tweets and threads.

• Smart Threads -> OHHH: *now* I get it.
• Dumb Memes -> LOL, HAHA: so true, WOW: that's amazing.

Let's look at a few examples.

His favorite format to make his audience laugh is witty commentary.

Whenever the whole internet is talking about one thing, Trung quickly creates a funny meme that comments on the situation.

Another meme format he's using over and over again are lessons with a twist.

He lists a bunch of facts and then concludes with a funny "lesson".

And then of course we have sh*tposts.

Now on to the next viral emotion!

Trung is very self-aware and likes to make fun of himself.

He often turns little observations into relatable memes that prompt his audience to think: "HAHA, so true"

A different way how he targets the same reaction is by summarizing common sentiments about industries and trends in the form of memes.

Another thing Trung is very good at is noticing when some piece of content on the internet makes him think "WOW, that's amazing", and then repost it on Twitter.

If it sparks this emotion in him, chances are high it'll have the same effect on his audience.

And this brings us to his threads.

He crafts them masterfully to get his audience to think: "OHH, *now* I get it".

Trung takes one specific question (e.g. Why did Blackberry lose? or Why is a Rolls Royce so expensive?) and then answers it in the thread.

Now that we understand what he does, it's time to talk about *how* he does it.

First of all, it's important to note that he consumes a ton of content every day.

A normal Substack user subscribes to maybe 5 newsletters. Trung's profile lists 100+.

And of course, we can't talk about Trung's content strategy without talking about Reddit.

He spends a lot of time in all kinds of subreddits and digs deep through the archives to find interesting content he can repost on Twitter.

Another key element of his strategy is speed.

He shoots quickly whenever something sparks his interest.

In addition, he replies immediately to most comments on Twitter. This not only boosts engagement numbers but also motivates his audience to write more comments.

Now here's a little secret.

Since speed is such a key element of his strategy, he regularly posts tweets that do not resonate.

But he simply deletes them as soon as he notices this.

This makes sure the majority of his audience never sees the duds.

It should now be obvious that Trung's secret isn't that he simply reposts a bunch of stuff from Reddit.

• He studied the algorithm.
• He developed strong meme muscles and formats he's able to exploit.
• He's fast and consistent.
• And most importantly he puts in the hours

If you liked this thread, make sure to hop back to the top of the thread and retweet the first tweet to bookmark it and share it with others.

This will help me understand if the thread provided value and motivate me to write similar ones in the future.

https://twitter.com/jakobgreenfeld/status/1481279301727125504