I landed a startup client…

Promised to 5-10x their business…

And failed.

I did the NUMBER ONE mistake most copywriters make.

But I’m still gonna deliver the promised result.

Here’s the mistake + how I’ll fix it:

>>> A Thread 🧵 <<<
It all started a bit over a week ago.
A startup asked for my services…

I took a quick look at their FB ads… and almost threw up.

“I’ll 5X your business. Pay me a small retainer + pay per result”

They agreed.

Closed the deal.
I wrote a new ad.
Didn’t touch the page yet.

This was supposed to be the holy grail.

And it did beat both their ads and another agency’s ads by 3x.

It did.
And they were happy.

But I was disappointed.
It was supposed to blow their business up 10x.

And it didn’t.
Here’s why:
I made a mistake.
An arrogant mistake for me.

And a lack of experience mistake for most newish copywriters:

I trusted them for market research.

“We have no competitors”
“Our offer is good”
“We’ve nailed the FB targeting”.

That’s what they said.

It’s not their fault.
I’m the professional. They’re paying me.

I should’ve done my own research.

And even before doing the research? I knew one thing just by how my ad performed:

The sophistication level of the audience was off.

Very few people started reading my ad.

And the hook was on point. For the research THEY have done.

Those who started reading - converted at an INCREDIBLE rate.

An over-saturated market.

There has to be competition.
I started digging:
Within 10 minutes? I found this:

30+ startups doing THE SAME THING.

5 of them running ads on FB.
Targeting the same audience.
With the same creative and offer.

Bleh 🤮

So why do I say the sophistication level was off?

Simple. They were all targeting level 3:
Both the startup I’m working with and the competitors.

Targeting a problem AND solution aware audience.

Easy to understand now. Isn’t it?
Few start reading.

Those who do - convert immediately. Meaning the copy was on point.

I hope that makes sense.

Now. How do I fix this?
I came up with three possible solutions:

1. Niching down
2. Targeting an unaware audience
3. Zooming in on one feature

Told this to the CEO and the VP.
They both agreed.

And here’s how I explained it to them.

Step-by-step so you understand it too:
1. Niching down.

Simply by showing the SAME kind of creative and offer to an audience that feels it’s personalized for them…

Could create magic.

There is only one problem: we’re advertising on FB.

It’ll be difficult to niche down AND still find the audience. So…
I suggested we do #2:
2. Targeting an unaware audience.

Look. Sophistication level 3 means they’ve all seen the exact same ads for god knows how long…

They’re blind to it.
Just skip it.

Hence why my “started reading rate” was so low.

So what if we go down a level or two?
What if instead of showing them the product or service…

We showed them a PDF or free video series of “how to”…

And from there - after educating them - showed our offer?

That could work. Both because we’re targeting an unaware audience…

But also…
Even if the aware audience saw the ad - they would still react better than to the same offer everyone’s showing them.

Now the challenge becomes: how do we convince them to buy OUR service after consuming the content?

This is where the third option comes into play:
3. Zooming in on one feature.

You see…

You don’t always need a new offer to win.

You can “fake” a new offer by letting a specific element lead the way.

Lemme show you an example…

Let’s say you’re selling a Twitter growth course… just like everyone else is…
What if you called it “Twitter Branding” instead?

Selling the exact same thing your competitors are…

(They all have a lesson or two on how to write your bio etc)…

But now you’re leading with something new… so your audience is not blind to it.

Remember: NEW.
Let’s recap.

We stumbled upon a red ocean. And here’s how we’re gonna win in it:

• Niching down
• Targeting an unaware audience
• Zooming in on one feature
Make sure to follow me @GrammarHippy to never again miss my thread.
And if you want more updates as this story unfolds…

Make sure to retweet this thread.

If I see enough interest I’ll keep writing threads on how we’re doing.

Retweet the first tweet (this one 👇)

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More from @GrammarHippy

6 Jan
I wanted to make $1M with an e-Commerce store a couple of years ago.

Everybody laughed at me when I said I'm gonna scale a store without touching the FB ads.

That store made $8.5M.

Here's how I did it and how you can copy-paste the methods to do the same.

>>> A Thread 🧵 <<<
Before we start...
Pop quiz: what’s the worst time to scale an e-Com store?

That’s right. At the beginning of the year.

Why? Because people have already spent all their money on BFCM and Christmas.

And that’s exactly when I scaled my store. But before I did…
We had a huge debate within the e-Com community.

How do you scale?
90% of e-Com “experts” say that you scale through ads.

“Let me manage your ads - I’ll scale your store”

And I argued with them all. I said that the scale happens INSIDE the store.
Here’s what happens next...
Read 19 tweets
30 Dec 21
The first client I ever landed paid me $15,000+/mo.

I knew nothing about marketing.

And yet…
I spent only 3 hours a week working his business.

Here’s the juicy story with ALL the details.

And how you can copy me and do the same:

>>> A Thread 🧵 <<<
This is not clickbait.
And I’m not exaggerating.

Not when I say how much he paid me…
And not when I say that you can do the same.

You literally can copy-paste what I did and get very similar results.

Right now.

Let’s get started:
First you need to know who the client is and how much money they made before me:

They were a cyber security school.
Selling frontal 6-month courses.

They sold them for about $8k at the time.

And when I met them?
They were making $30K/mo.

Now… a quick disclaimer:
Read 22 tweets
30 Dec 21
My first client ever paid me $15K-20K/mo.

And I only spent 3 hours/week working on his business.

If we get 150 RTs I’ll write a thread.
I’ll give everything away:

The niche.
The numbers.
What I did.

And most importantly - how you can do the same right now.

150 RTs. Go!
Don’t forget to follow me @GrammarHippy and turn notifications on so you don’t miss the thread 🙌
If we get to 300 RTs I’ll also share a sneaky trick we used to 5x their business with one phone call.

Which automatically positioned them as the top business in their industry.

In a HUGE industry. With rich and smart competitors.

300 RTs and I’ll share that.
Read 4 tweets
28 Dec 21
I've written 7 figure sales pages.
Some friends - 8 figure ones.

And after going through all of them today?

I have one piece of advice for you:
Instead of looking at the sales page as a whole...

... Focus 90% of your time and effort on "the sandwich":

>>> A Thread 🧵 <<<
Most copywriters use a linear approach for their writing.

They start writing…
A word. And another word. And another…

“All words are equal” in their eyes.
But they’re wrong.

Some words are not as important as others.

And it’s important that you know this!
Have you ever heard of "the big domino" effect?

It's used in a lot of different fields.
For example?

In problem-solving:

They say you should always think "what's the one decision I have to make in order to avoid many other small decisions".

Read 26 tweets
19 Dec 21
I found a new method to charge clients $10,000 consistently.

I've never shared it with anyone.

And you've never seen it. Because nobody does that.


It's easier than getting $500 clients -- if you have only 2 skills and read one book:

>>> A Thread 🧵<<<
I'll start off with saying that in the near future I'll charge $10,000 teaching this to my inner-circle students.

And I'll delete this thread in 28 hours.

It's that good and luxurious.

I ask you one thing in return to this information.

Retweet this thread.

Let's start with the logic behind this:

If you want to charge clients high-ticket prices you only need three things in general:

1. A market that has money.
2. Knowing how to reach them.
3. A unique offer that would make them drool.

That's all.
And that's what we're gonna do.
Read 22 tweets
13 Dec 21
How do you write a high-converting sales page that prints money?

The number one thing you need to know before building one…

Is structure.

The last one I built sold $600,000.

Here’s the structure I used:

>>> A thread 🧵 <<<
Let’s start with a disclaimer.

There are many ways to build sales pages.

And I use more than one.
It depends on many variables.

But I wanna share the general idea with you.

You can use this structure for anything with little tweaks:
We start with a headline.
AKA a hook.

The big idea?

Make a bold promise that creates desire to read WITHOUT giving away everything.

AKA creating curiosity.

This is where you should spend most of your time.

A good hook is the most important part.
Read 23 tweets

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