Thread by @GrammarHippy

How do you write a high-converting sales page that prints money?

The number one thing you need to know before building one…

Is structure.

The last one I built sold $600,000.

Here’s the structure I used:

>>> A thread 🧵 <<<

Let’s start with a disclaimer.

There are many ways to build sales pages.

And I use more than one.
It depends on many variables.

But I wanna share the general idea with you.

You can use this structure for anything with little tweaks:

We start with a headline.
AKA a hook.

The big idea?

Make a bold promise that creates desire to read WITHOUT giving away everything.

AKA creating curiosity.

This is where you should spend most of your time.

A good hook is the most important part.

Then?
Expand upon the headline.

Explain a bit more.
Give a bit more context.

Or: say who this is for.

Or: handle an objection that might come up from reading the headline.

Make sure it’s THE NEXT LOGICAL thing that your prospect thinks.

Then?

The lead.

The lead is gonna be approximately 20% of the written words on your page.

The idea of the lead is to either dig more into pain…

Or create more desire.

This is where most of the persuasion elements come in.

After the lead?
The body copy.

Again. Make sure it’s THE NEXT LOGICAL STEP for the reader.

The body copy mostly takes objections and either answers them…

Or turns them into benefits.

Answering every single possible objection that might come to mind.

Then we go into presenting the offer.

Again. Make sure it’s THE NEXT LOGICAL STEP after writing the body copy.

Presenting the offer could be telling how you came up with it…

Or how people demanded you do. Creating perceived value.

Then we go into the offer itself.

It will usually look like modules. Or lessons. Or features inside the product.

Here’s the number one thing to keep in mind in most offers:

Don’t give everything away.
Keep the curiosity at its maximum.

Another thing to keep in mind is that an offer is not just “what you’re getting”.

It’s also creating more desire to buy - while creating curiosity - while handling objections.

Yes.
A good offer will do all of those simultaneously.

Then?

A button.

Here’s what’s important about the button:

It should be BIG.
And using a color that creates contrast with everything else on the page.

There HAS to be a price above the button.

Add scarcity and urgency if possible ABOVE AND BELOW the button.

After the button?

I like putting testimonials.
If the person was not convinced to this point?

Testimonials should help convince.

After testimonials?
Either another button…

Or the next phase of the page:

Bonuses.

Now.
Bonuses should convince the person even more.

But…

Don’t just use lame bonuses. Give AMAZING bonuses.

Bonuses that allow you to claim “only the bonuses alone are worth the price of the whole program”.

Now.
Which bonuses?

The bonuses are not just extra features or modules.

No.

The bonuses should be COMPLIMENTARY to the offer.

Either helping tools to make the offer easier to use..

Or bonuses they can use AFTER succeeding with the program.

Making them believe they can succeed with it.

Then?

Button!

Again.
Same applies.

Big bold button.
Make it stand out.
Strong color.

Make it move if you can - will make more people click.

“Secured payment” icons below EVERY BUTTON ON THE PAGE.

Then?

FAQ.

Frequently asked questions.

Address any and every possible question that might rise.

Also use FAQ to handle more objections.

New ones (like is paying you safe and are you a scammer)…

And old ones (like the ones you addressed before).

Then?

A button.
And more testimonials.

And then a personal note from the writer (or creator of the page).

Again.
Tell them about the offer.
Handle objections.
Create desire.

Signed with a hand writing of the writer or creator.

And another button.

Now..

Notice there are a couple of things I didn’t mention.

Let’s go through them.

The first one…
And one of the most important elements of the sales page:

Money-back guarantee.

It can come either after the first modules…

Or after the bonuses.

Get the feeling of where a person would want to see it.

It’s individual.
But usually I put it after the bonuses.

Another important thing:

Every element on the page should connect to the one before it…

And the one after it.

What do I mean?
Don’t just move from modules to testimonials for example.

Have a headline there for example. One that continues the thought of the modules.

One more thing.

Every single word until the modules (including the introduction of the offer) should be in a story format.

Everything should be a story up until the modules themselves.

Why?
Easier and more entertaining to read. Less objections.

Let’s recap:
• Hook
• Expand
• Lead
• Body
• Presenting offer
• Offer
• Button
• Testimonials
• Bonuses
• Button
• Money-back guarantee
• FAQ
• Button
• Personal note
• Button

And everything in a story-telling way of writing.

Bookmark this thread.
Use this exact structure for your next sales page.

Also make sure to follow me @GrammarHippy to never miss a thread again.

I have some good ones coming up. You’ll like them 😬

Do you want more threads like this one?

Help me want to write more.
How?

Retweet the first tweet (this one 👇)

https://twitter.com/grammarhippy/status/1470408554372911107