Thread by @ItsKieranDrew

In September 2021, I set a challenge to write 30 threads in 90 days.

The result?

7018 followers. 613 email subscribers. And 5 job opportunities.

Here’re 7 reasons why you need to write more threads (and why 'growth hacks' are a waste of time):

The first 9 months of my Twitter were tough.

I’d spend hours replying to big accounts – hoping for engagement.

It was slow. Unpredictable. And seriously unrewarding.

And when you think about it, a waste of time.

Why? 👇

Your Twitter account should be a platform for business and connections, not platitudes and comments.

So even if you build a good following – the question is:

So what?

If you're serious about writing online, here’s why threads are the answer:

Immense Value

The internet is a battle for attention.

Even the best tweets are lost in the abyss of scrolling. Threads are a pattern interrupt. You catch your readers' eye for longer than a second.

Now you can show how useful you are - great for being remembered.

You Play to the Algorithm

Twitter is interested in one thing only:

Keeping you on their platform.

So if you create content that supports their cause, they’ll support yours.

Threads give you significantly more reach, which means...

More Followers

I’ve had tweets with thousands of likes lead to 50 follows.
I’ve had threads lead to thousands.

Why?

Threads trigger a powerful psychological trigger:

FOMO.

Read a great tweet and you might follow. But read a great thread and you hate to miss the next one.

You Build a Body of Work

As a writer your content forms your digital library.

And over time, this library represents your expertise.

This becomes a powerful marketing asset - and it only grows as you do.

Here’s a great example:

https://twitter.com/jakevictor_/status/1427320928153780225

You Learn Significantly Faster

Threads take work.

You need to understand the topic to teach it. By writing what you know you discover what you don’t.

Teaching is the best way to learn, and you quickly build authority.

Win-win.

https://twitter.com/ItsKieranDrew/status/1480941218011836418

Your Writing Skyrockets

It’s (relatively) easy to write a clever tweet.

But holding attention for 10-20?

That takes thought.

You need to be engaging. You need pacing and rhythm.
Most importantly, you need to write great leads.

This will help:

https://twitter.com/arrowmvn/status/1479808894809616384

You Build Relationships

People gravitate towards those they know, like and trust. Good luck doing this in 280 characters.

Threads let you deep dive into your story.

And trust me, story threads are powerful.

https://twitter.com/ItsKieranDrew/status/1428038290804981761

You Open Opportunities

Followers. Relationships. Better writing and knowledge.

It all adds up.

The more threads you write, the more people take notice.

Job offers. Coaching Clients. Community invites.

Threads are like fishing. You never know what you might catch.

If you’re thinking of writing threads – some advice:

They take time. Particularly at first. And some will flop.

This is why you should set a challenge:

Track your output, not your outcome. Keep consistent.

The results will come.

Want to write threads but struggling with your direction?

You'd love my guide. It'll help you define your niche in a unique way.

Get it here free:

writersniche.carrd.co

P.S.

If you want some inspiration for topics – or want to laugh at my flops – I’ve documented the journey of threads into one page on notion.

RT the 1st tweet and I’ll DM you it.

We can laugh at the terrible ones together.

https://twitter.com/ItsKieranDrew/status/1481652937013166083

TL;DR

If you’re running on limited time and want to do well in 2022, invest it into threads.

• More value
• More reach – more followers
• Build a body of work
• Learn & teach
• Better writing, fast
• New relationships
• More opportunities