In September 2021, I set a challenge to write 30 threads in 90 days.

The result?

7018 followers. 613 email subscribers. And 5 job opportunities.

Here’re 7 reasons why you need to write more threads (and why 'growth hacks' are a waste of time):
The first 9 months of my Twitter were tough.

I’d spend hours replying to big accounts – hoping for engagement.

It was slow. Unpredictable. And seriously unrewarding.

And when you think about it, a waste of time.

Why? 👇
Your Twitter account should be a platform for business and connections, not platitudes and comments.

So even if you build a good following – the question is:

So what?

If you're serious about writing online, here’s why threads are the answer:
Immense Value

The internet is a battle for attention.

Even the best tweets are lost in the abyss of scrolling. Threads are a pattern interrupt. You catch your readers' eye for longer than a second.

Now you can show how useful you are - great for being remembered.
You Play to the Algorithm

Twitter is interested in one thing only:

Keeping you on their platform.

So if you create content that supports their cause, they’ll support yours.

Threads give you significantly more reach, which means...
More Followers

I’ve had tweets with thousands of likes lead to 50 follows.
I’ve had threads lead to thousands.


Threads trigger a powerful psychological trigger:


Read a great tweet and you might follow. But read a great thread and you hate to miss the next one.
You Build a Body of Work

As a writer your content forms your digital library.

And over time, this library represents your expertise.

This becomes a powerful marketing asset - and it only grows as you do.

Here’s a great example:

You Learn Significantly Faster

Threads take work.

You need to understand the topic to teach it. By writing what you know you discover what you don’t.

Teaching is the best way to learn, and you quickly build authority.


Your Writing Skyrockets

It’s (relatively) easy to write a clever tweet.

But holding attention for 10-20?

That takes thought.

You need to be engaging. You need pacing and rhythm.
Most importantly, you need to write great leads.

This will help:

You Build Relationships

People gravitate towards those they know, like and trust. Good luck doing this in 280 characters.

Threads let you deep dive into your story.

And trust me, story threads are powerful.

You Open Opportunities

Followers. Relationships. Better writing and knowledge.

It all adds up.

The more threads you write, the more people take notice.

Job offers. Coaching Clients. Community invites.

Threads are like fishing. You never know what you might catch.
If you’re thinking of writing threads – some advice:

They take time. Particularly at first. And some will flop.

This is why you should set a challenge:

Track your output, not your outcome. Keep consistent.

The results will come.
Want to write threads but struggling with your direction?

You'd love my guide. It'll help you define your niche in a unique way.

Get it here free:

If you want some inspiration for topics – or want to laugh at my flops – I’ve documented the journey of threads into one page on notion.

RT the 1st tweet and I’ll DM you it.

We can laugh at the terrible ones together.


If you’re running on limited time and want to do well in 2022, invest it into threads.

• More value
• More reach – more followers
• Build a body of work
• Learn & teach
• Better writing, fast
• New relationships
• More opportunities

• • •

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More from @ItsKieranDrew

11 Jan
Writing online is one of the best ways to transform your passion into a career.

And with the right approach, you can do it fast.

Here's how to establish yourself as an authority in your field in 2022 (without pretending to be a pro):
James Clear. Ramit Sethi. Tim Ferris. Ryan Holiday. David Perell.

This model works.

Online, becoming an authority is less about your current position and more about controlling perception.

What would you like to be known for in 5 years?

This is a concept from Jordan Peterson.

‘Future Authoring’.

You begin with the end in mind - define your future to decide your actions.

And with a long-term mindset, success becomes a matter of when, not if.
Read 19 tweets
18 Dec 21
Writing is a game of consistency.

But most people quit before the reward.

Here’s my advice after learning how to write in under 12 months (whilst working 50 hours a week):

There’s a delay between effort and outcome with writing.

What Seth Godin calls ‘The Dip’.

Your mind tells you to quit.

That life ‘is too busy’.

But trust me when I say persistence is rewarded.

Here’s what helped me make becoming a writer a reality:
Start With Why

Nietzsche said, “He who has a why to live for can bear almost any how.”

The path to a writer is long and uncertain.

If you attach deep meaning to action, you leverage internal motivation.

For me, it was freedom. To do work I believe in.

Use purpose as fuel.
Read 18 tweets
9 Dec 21
Want to learn copywriting?

Not sure where to start?

You need to read this.

Here’s how to go from complete beginner to writing great copy in under 60 days:
First, a note:

Reading is not enough. Writing is not enough.

You want to maximise knowledge and application.

This thread is based around 2 hours a day.

Adjust it to your schedule.

The more time you put in, the better the result.
Week 1-2: The Fundamentals

You need to learn the basics.

So you start by studying the experts.

You're going to read for an hour a day.

Google the boron letters.

Then check out this booklist (go for the copy books first) 👇

Read 17 tweets
7 Dec 21
A great way to learn copywriting is to study the pros.

So I listened to 60 podcast interviews in the past 3 months.

Here're 10 of my favourites:
Dickie Bush on Copywriters podcast

“The pathway to mediocre results is trying to please everyone”

@dickiebush talks about his rise as a writing star.…
Ian Stanley on The Copywriter Club

“Present yourself differently”

Ian is a copywriter turned internet entrepreneur wonder. One of the most insightful business minds to listen to.…
Read 15 tweets
4 Dec 21
You don’t have to read many books about writing to learn the skill.

But you should read the best.

Here’re my 7 favourite books that every aspiring writer needs to read.
The Elements of Style

“The approach to style is by way of plainness, simplicity, orderliness, sincerity.”

It may be old, but this book is filled with practical tips for effective writing.

And in true fashion, it's short and to the point.

This should be a regular re-read.
On Writing

“The Road to hell is paved with adverbs.”

No book is more insightful on the journey of writing.

Part memoir, part lessons – King shares everything he knows about excelling as a writer.

Including how to beat the demons you'll face.
Read 12 tweets
19 Nov 21
The average American spends 5.4 hours a day on their phone.

Life is passing by for the permanently distracted.

Here’re 6 ways you can win back control of your attention today 🧵
Why should you care?

The heights of your achievements are tied to the depth of your focus.

You need to make sure nothing has uninterrupted access to your greatest asset:

Your mind👇
Go Grey

Remove visual stimulation, and you’re left with information.

You realise how much is trash. Mindless scrolling disappears.

Suddenly, the beauty of the real world seems a better source for your attention.

Google 'Greyscale'

And see how different your phone is.
Read 11 tweets

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