A great way to learn copywriting is to study the pros.

So I listened to 60 podcast interviews in the past 3 months.

Here're 10 of my favourites:
Dickie Bush on Copywriters podcast

“The pathway to mediocre results is trying to please everyone”

@dickiebush talks about his rise as a writing star.

open.spotify.com/episode/1dJei4…
Ian Stanley on The Copywriter Club

“Present yourself differently”

Ian is a copywriter turned internet entrepreneur wonder. One of the most insightful business minds to listen to.

open.spotify.com/episode/7b2box…
Mike Kim on the Psychology of Copywriting

“Marketing isn’t about closing a sale, it’s about opening a relationship”.

Why you need a personal brand as a copywriter.

open.spotify.com/episode/2Qgucu…
High Income Business Writing:

Great advice on finding clients as a new writer.

open.spotify.com/episode/5s0KAs…
Kevin Rogers on Genius of Copywriting

A great mind in the copywriting community gives plenty of advice for succeeding.

open.spotify.com/episode/49ECzo…
Chris Orzechowski on Copywriter Club

Teacher turned email copywriter shares his knowledge on becoming an ultra-successful agency owner.

open.spotify.com/episode/1Hh6H1…
Michel Fortin on Genius of Copywriting.

One of the greatest internet marketers shares his secrets.

open.spotify.com/episode/2WttNI…
Parris Lampropoulos The Copywriter Club

One of the GOATs of copywriting gives a wealth of advice.

open.spotify.com/episode/4HgIbl…
Stefan Georgi on The Copywriter Club

Creator of the RMBC method – a way to write winning sales pages consistently.

open.spotify.com/episode/5WtMWJ…
Bond Halbert on The Copywriter Club

Son of the legendary Gary Halbert discusses the advice from his father.

open.spotify.com/episode/0EsRLz…
Thanks for reading!

If you enjoyed this kind of content, why not give me a follow:

@ItsKieranDrew

I write about psychology-based persuasive writing, building your digital brand, and how to turn your mind into a weapon.
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More from @ItsKieranDrew

9 Dec
Want to learn copywriting?

Not sure where to start?

You need to read this.

Here’s how to go from complete beginner to writing great copy in under 60 days:
First, a note:

Reading is not enough. Writing is not enough.

You want to maximise knowledge and application.

This thread is based around 2 hours a day.

Adjust it to your schedule.

The more time you put in, the better the result.
Week 1-2: The Fundamentals

You need to learn the basics.

So you start by studying the experts.

You're going to read for an hour a day.

Google the boron letters.

Then check out this booklist (go for the copy books first) 👇

Read 15 tweets
4 Dec
You don’t have to read many books about writing to learn the skill.

But you should read the best.

Here’re my 7 favourite books that every aspiring writer needs to read.
The Elements of Style

“The approach to style is by way of plainness, simplicity, orderliness, sincerity.”

It may be old, but this book is filled with practical tips for effective writing.

And in true fashion, it's short and to the point.

This should be a regular re-read.
On Writing

“The Road to hell is paved with adverbs.”

No book is more insightful on the journey of writing.

Part memoir, part lessons – King shares everything he knows about excelling as a writer.

Including how to beat the demons you'll face.
Read 12 tweets
19 Nov
The average American spends 5.4 hours a day on their phone.

Life is passing by for the permanently distracted.

Here’re 6 ways you can win back control of your attention today 🧵
Why should you care?

The heights of your achievements are tied to the depth of your focus.

You need to make sure nothing has uninterrupted access to your greatest asset:

Your mind👇
Go Grey

Remove visual stimulation, and you’re left with information.

You realise how much is trash. Mindless scrolling disappears.

Suddenly, the beauty of the real world seems a better source for your attention.

Google 'Greyscale'

And see how different your phone is.
Read 11 tweets
12 Nov
Why I quit my $150k Job as a Cosmetic Dentist to Become a Writer

=THREAD=
My hands shook as I walked into my boss’s office.

In 24 hours, I would be starting a new role at a great clinic.

I was 29 years old.

And about to quit my career.
My boss was disappointed.

My friends were shocked.

My family concerned.

Dentistry isn’t a career you walk away from.

(Well, according to them)...

But here’s why I did:
Read 16 tweets
10 Nov
In New York City, 1964, a woman was raped and murdered in front of 38 witnesses.

Not one of them called the police.

A thread on the dangers of our psychological biases 👇 Image
After her night shift at a bar, Kitty Genovese was followed home by Winston Moseley.

100m from safety, he stabbed her with a hunting knife.

One witness saw the struggle and shouted:

"Let that girl alone."

Moseley fled.

But not for long.
Genovese tried to crawl to safety,

But the door was locked.

30 minutes later, Moseley returned.

His face covered by a hat.

He stabbed her again.

Raped her.

Stole $49.

And left her for dead.
Read 13 tweets
6 Nov
Your level of success is determined by the quality of your thoughts.

Here’re my 7 favourite ideas on building a strong mindset from James Clear 👇🧵
Most people spend their lives growing on poor foundations.

But if you want to do something truly great,

The journey begins in your mind.

These attitudes will help.
“Aim to be great in 10 years.”

Society has normalised immediate gratification.

Long-term thinking is rare.

Here’s the truth:

There’s little you can’t accomplish with an increased time frame.

Compounding is powerful.

So, set a 10-year plan.

Then take it a day at a time.
Read 12 tweets

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