{ECOM People}

Wanna see an example of a conversion-oriented landing page you can mimic?

Let’s break this page down section by section and explain what makes it so great

This page was created by me @me1ies and the team over at @LPbruv where I acted as a CRO consultant
Above the fold

Recall, in almost all my threads I emphasize how important it is for the space above the fold to be optimized as much as possible.

As you can tell this is exactly what was done, let’s dive right into it.
Product Benefits: Having this section above the fold is massive.

As you can see it's not in a clunky paragraph form, it’s in easy-to-understand sentences. Most of these benefits are mentioned in customer reviews! Use your customer reviews to craft and prioritize your benefits
Social Proof:

There are two instances of social proof. Both are equally important.

Social proof #1 shows QUANTITY “7,376 reviews.” Social proof #2 shows QUALITY: “As featured in.”
Customers get the best of both worlds.
Product Features: Nicely placed and described in a very easy-to-understand manner. With skincare or any consumable, product features are HUGE. Do not forget to include them above the fold.
Bundles: One of the main goals of this LP is to inform customers so we made sure to mention the bundles but not have them ATF

This keeps visitors on the page so they can learn more about the product

If they're ready to purchase they have the CTA which takes them to the bundles
CTA + Guarantee:

“Try it risk free” + “Moneyback guarantee.”

Test your CTA.

Customers may be more receptive to
“Try it risk free” as opposed to “Buy it now.”

The top e-commerce store owners are testing their CTA’s and offers constantly. Just look at Curology and Lumin.
Section 2 - More Social Proof

Customer photos work so well. They:

1- Keep visitors engaged on the page. People like seeing people. It’s been tested hundreds of times.
2- You have to see it to believe it. With skincare, you can talk all you want about benefits but if you have customers result you’re gold. Some skincare companies, like moonxcosmetics ENTIRE Instagram’s are just customer before and afters.
Section 3- Product Details

Feeling ready to buy? Here’s a product details section. Just like with the first section, we added all the most important things to this product details section.
There is one that I want you to notice.
The customer call-out: “For the un-even, dark spotted and acne prone skin.”

Again, look at your reviews, see what problems customers are facing and use those in customer call-outs instead of always reverting to using the product title
Another thing to notice. The product photos are not all product photos. Mix these up with customer pics, ingredients, before and after pics, etc. Who wants to see 5 different angles of the same product.
Section 4 - Data backed results

Women lie. Men lie. Numbers don’t.

Try to include survey or experiment-backed results that prove your product works. Don’t link to some Harvard research article no one is going to read.

Keep it on the page and keep it simple.
Section 5 - Ingredients

Having an ingredients section is massively important especially with cosmetics.

When creating this try to use as many high-quality images as possible. For this section, we used real photos, not icons or drawings + bolded benefits of the main ingredients
Section 6 - Why Choose us?

I’ve preached about this many times and in my opinion it’s easily one of the most important parts of a landing page.

Create this section to highlight the most important differences. No need to go crazy here, just convey what’s important.
Section 7 - How to apply + Risk free + More CTA’s

Pretty self explanatory, but adding another CTA here is big as the page is halfway complete and customer have plenty of information on the product by now.

For the how to apply, keep it simple. Use photos, gif’s or illustrations.
Section 8 - Bundles Section

Bundles are one the easiest ways to increase AOV.

If they'll buy one chances are they will buy 2 or 3.
So many people try to get new customers to subscribe instead of selling bundles.

First-time buyers are going to be MUCH more hesitant to commit to a subscription than a bundle. Test a bundle instead of a subscription on a landing page for cold traffic.
Section 9 &10 - More Social proof and reviews

For these two sections, we took a UGC video from a credible figure (licensed aesthetician) and then placed the customer reviews directly under it.
Notice how the customer reviews are broken down by “top skin concern”! Many of these concerns are in customer call-outs, product benefits, etc! You can break down customer reviews with Yotpo and Stamped.
Last few sections - FAQ and an additional CTA at the bottom are a must-have. The last thing on the page should be a CTA, even if it’s to submit an email.
Hope this thread was helpful for everyone when thinking about how their products' landing pages should look.

I am giving anyone who RT’s and likes this thread a FREE landing/product page audit (must be getting 10k+ store visits p/m)

DM me “ FREE AUDIT” after you’re done.
Shoot me a DM if you're interested in Conversion Rate Optimization or would like to bring back the AMMARxLPBROS collab to create a landing page for you 🚀

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More from @me1ies

8 Nov 21
{ECOM People}

Want to see an example of a high-converting landing page you can mimic?

This LP consistently converts above 6%

Let’s break this page down section by section and explain what makes it convert so highly and bring in so much revenue.

Page & copy done by @me1ies
This page is incredibly basic.

No crazy illustrations or animations. Straight to the point.

One of the biggest reasons this page converts so well is the compelling copy and offer.
Above the fold:

High converting copy: When writing the copy it’s critical to know your audience. This brand's entire audience is African Americans. As you can see in the first sentence of the copy it says “African-owned businesses make up only 11% of all businesses.”
Read 12 tweets
1 Nov 21
How I made a @AdsAstronaut an extra $51,840 without spending a penny extra and how you can do the same

Thread 🧵
A few weeks ago a @AdsAstronaut aka Kyle saw one of my posts in @wizofecom Utopia about Google optimize and reached out. After taking a quick look at his store’s landing page and GA account I knew there was room for improvement in his CVR
Kyle sells a product that has a direct medical benefit for his customer (think vitamins, products that help joint pain, acne cream, etc).

His best-selling product landing page looked mostly good and it was already converting well (3.7%).
Read 22 tweets
20 Oct 21

Wanna see an example of a high-performing landing page you can mimic?

Let’s break this page down section by section and explain what makes it convert so highly and bring in so much revenue.
Above the fold

Most customers do not scroll below the fold, so it’s imperative that you optimize this real estate to convince them to stay on your website.

Gel blaster does a great job of including only the MOST important aspects above the fold (see attached)
Social proof - "732 reviews" placed at the top of the page, this will be one of the first things visitors notice so it’s important this has its own line and is not nested somewhere else on the page
Read 14 tweets
18 Oct 21
Currently working with one of the largest newspapers in the world (think WSJ, NYT)!

I’m creating a “coffee club” style store for this client


And yes, you can apply this to any niche or service you provide

Thread 🧵 Image
Working with high-value clients has tons of benefits.

They will pay you more
You can leverage their name when selling business to other prospective clients
They won’t micromanage you
They usually will need future work done
They will refer you to other high-value clients
So how do you get in touch with these types of clients?

Here are the three ways I've seen work best for me and other service providers:
Read 19 tweets
11 Oct 21
A Step by Step Guide to Creating the Perfect Conversion-Optimized Landing Page

From someone who has run hundreds of split tests.

/A thread 🧵

(also dropped this in @wizofecom Utopia. Missing out if you're not in there)
A landing page is one of the best ways to drive new traffic to your website and convert them into paying customers

1. They are very easy to split test and optimize
2. Easy to create with a Pagebuilder
3. Usually better than driving traffic to your homepage
4. Convert like crazy
Landing pages should act as a place where visitors can learn pretty much everything they need to know about the product to feel comfortable buying.

If you’re an e-commerce store owner here are some landing page use cases that I’ve seen work tremendously well
Read 26 tweets

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