That Amazon weaponizes this popularity so as to politically reinforce its monopoly power is a not unimportant consideration when one wants to weigh up the pros and cons pure.mpg.de/rest/items/ite…
https://twitter.com/RichardHanania/status/1482394203464208385
One crude - but nonetheless useful - understanding of contemporary US capitalism is to see it as a tacit alliance between consumers and monopolists against workers. If your universal metric of general wellbeing is consumer welfare, then that looks like a good thing.
If, alternatively, you are worried about power imbalances in the economy and distributional outcomes, that looks considerably more problematic. bloomberg.com/news/features/… 
Kathy Thelen and her collaborators are investigating (among other things) how the politics differ greatly depending on whether you have a tacit monopolist-consumer coalition as in US, or a tacit worker-consumer coalition as in some parts of the US pure.mpg.de/rest/items/ite…
Certainly, there are a lot of implicit value judgments in the European approach, which suggests e.g. that citizenship and work conditions are tied up together. Equally, there are a lot of unexamined value judgments in privileging consumer welfare over workers' conditions.
[some parts of the EU that should be]
This paragraph from Culpepper and Thelen makes the crucial point, which is much less broadly understood than it should be.
This too is a great paragraph (again,the entire article is available at pure.mpg.de/rest/items/ite… )
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