90% of startups fail.
Use science to increase your odds of success.
THREAD: The Winner Effect & how it applies to your startup:
Use science to increase your odds of success.
THREAD: The Winner Effect & how it applies to your startup:
Consistently winning is often attributed to talent or luck.
Both play a role, but it's far more scientific.
Understand & apply these biological principles to make millions.
Let's dive in…
Both play a role, but it's far more scientific.
Understand & apply these biological principles to make millions.
Let's dive in…
The Winner Effect refers to:
An animal who has won a fight is more likely to win subsequent bouts, even against tougher opponents.
The exciting part?
These laws govern humans too.
Simply put, small victories create pathways to larger ones.
Start winning small.
An animal who has won a fight is more likely to win subsequent bouts, even against tougher opponents.
The exciting part?
These laws govern humans too.
Simply put, small victories create pathways to larger ones.
Start winning small.
What's the science behind The Winner Effect?
With each victory, the brain physically changes, adding testosterone receptors.
Why?
Testosterone releases dopamine - the pleasure hormone.
More winning = more pleasure.
With each victory, the brain physically changes, adding testosterone receptors.
Why?
Testosterone releases dopamine - the pleasure hormone.
More winning = more pleasure.
Seeking to feel good... focus, intelligence, & aggression increase.
Heightened levels improve the odds of winning against tougher opponents.
The cycle repeats & winning begets more winning.
All in the pursuit of dopamine.
Heightened levels improve the odds of winning against tougher opponents.
The cycle repeats & winning begets more winning.
All in the pursuit of dopamine.
The downside - biology can be cruel.
Losing has the exact opposite effect, dubbed: The Loser Effect.
Recent loss? This thread helps reverse fortunes.
Losing has the exact opposite effect, dubbed: The Loser Effect.
Recent loss? This thread helps reverse fortunes.
https://twitter.com/barrettjoneill/status/1481628651921707011?s=20
After winning less competitive matches, athletes see up to 20% increased chance of winning the next event.
These principles also apply to startups & making money.
Here's how:
These principles also apply to startups & making money.
Here's how:
Ambitious entrepreneurs dream of disrupting social media giants and becoming billionaires.
Nothing wrong with it - except the high likelihood of failure.
Instead focus on markets that give a better chance of early success to trigger The Winner Effect.
Nothing wrong with it - except the high likelihood of failure.
Instead focus on markets that give a better chance of early success to trigger The Winner Effect.
For example:
It's easier to gain market share in local or digital services than disrupting top-heavy markets like technology or media.
Confidence & financial resources abundant, it may be time for larger battles.
But, science says it's not the place to start.
It's easier to gain market share in local or digital services than disrupting top-heavy markets like technology or media.
Confidence & financial resources abundant, it may be time for larger battles.
But, science says it's not the place to start.
90% failure rates leave entrepreneurs with busted confidence and empty pockets.
Use science to increase odds of success by starting out small and strategically leveling up.
For more on The Winner Effect, check out the book by Ian H. Robertson.
Use science to increase odds of success by starting out small and strategically leveling up.
For more on The Winner Effect, check out the book by Ian H. Robertson.
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Follow me @barrettjoneill for more content on business, growth, & SEO.
Follow me @barrettjoneill for more content on business, growth, & SEO.
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