Dr. Augustine Fou Profile picture
Jan 23 5 tweets 2 min read
yes, there will be a catastrophic domino effect on ad tech companies, including public ones

basically, it's clear some have all their eggs in one basket; the basket is heading toward catastrophic failure

more evidence of widespread fraud is being docume…lnkd.in/d7UFJbne
note that bad guys love buying up small, struggling publishers that have real (but small) human audiences

that provides the perfect cover for fraudulent activities

they takeover the formerly legit site, and juice the numbers for various forms of fraud to make money
same thing on mobile apps -- bad guys buy up legit, but small apps and juice them

@CraigSilverman wrote this up years ago

buzzfeednews.com/article/craigs…
the mother of all fraud sites has been around for a long time and sells everything through everyone

(monthly bid volume by exchange partner)
they couldnt be arrested for ad fraud (there are still no laws against ad fraud)

but there are computer crimes laws

14 Members of REvil Ransomware Gang Arrested in Russia
cpomagazine.com/cyber-security…

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More from @acfou

Nov 17, 2021
I drew this chart in 2015, showing 2/3 of digital ad dollars being siphoned out of the ecosystem into the pockets of bad guys (with the help of adtech intermediaries)
there's not enough humans on earth and hours in a day for them to consume so much media to generate the quantities of impressions (by one estimate 15 trillion bid requests per week)

2/3 of the impressions are "something else" (not humans)
bad guys are so optimized now, they dont even need to load webpages or even the ads themselves (to save time and bandwidth)
Read 9 tweets
Nov 16, 2021
advertising is the wrong answer

if ads paid the bills, publishers are incentivized to generate more pageviews/imps to get more revenue - divisive and fake content always generate more pageviews

it's really hard to "hold the line" on quality journalism when it means less revs
at this point, nobody wants to be responsible for "the good of society"

because everyone is too busy making more money for themselves -- i.e. capitalism

quality journalism doesn't pay right now, because no one values it -- neither advertiser, nor consumer
advertisers want cheap ads to buy, so they don't buy much from real publishers

consumers get their news through FB and Google News, read just the headline and never click to the full article

young consumers watch funny tiktok videos 6in from their faces 22 hrs a day
Read 4 tweets
Mar 12, 2021
all the tracking was completely unnecessary to begin with

What Is “Surveillance Capitalism?” And How Did It Hijack the Internet?
linuxjournal.com/content/what-s…
the targeting didn't work

Despite Claims That More Targeting Means More Relevant Ads, Nope. Here’s Proof.
forbes.com/sites/augustin…
Read 8 tweets
Mar 11, 2021
@ElaineDMoore just because ad tech THINKS their tech makes ads more targeted, it doesn't mean the ads are actually well targeted

poor, gullible marketers bought it "hook, line, and sinker"

linkedin.com/pulse/hyper-ta…
@ElaineDMoore Behavioral advertising: The mirage built by Google
digitalcontentnext.org/blog/2019/06/0…
@ElaineDMoore The case against behavioral advertising is stacking up

techcrunch.com/2019/01/20/don…
Read 8 tweets
Mar 11, 2021
oldie but still goodie
click analysis
and you've all seen this before - click patterns
Read 6 tweets

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