Justin Welsh Profile picture
Jan 26 9 tweets 6 min read
I made $0 online in 2019.

3 years later:

- 100M+ impressions
- $1.7M in online income
- 4 successful revenue streams

What changed?

I started writing online every day.

Here's my simple 4-step process.

[Short 🧵]
Step 1: Ideate rapidly

What’s the fastest way to come up with ideas?

Use systems.

I created my own content matrix in Notion.

- Choose a topic
- Match it to a style
- Write a quick headline
- Repeat until you have 10 ideas

Much of writing is about systems.
Step 2: Choose a solid format

Struggling to format your writing?

There are so many tools out there to help.

I am loving @typeshare_co

They have beautiful templates built right in for inspiration.

No better way to get started.
@typeshare_co Step 3: Edit ruthlessly

No easier way to lose a reader than unclear writing.

So, once I'm done, I pass my writing through @HemingwayApp

It tells me:

- The grade level
- Poor word choices
- Poor sentence structure

Paste in your writing and see where you can simplify.
@typeshare_co @HemingwayApp Step 4: Distribute widely

99% of people waste distribution opportunities.

You've already written something.

Why not share it everywhere that's relevant?

I use @Hypefury to send my content to multiple platforms.

- Twitter
- LinkedIn
- Instagram

The tool is powerful as hell.
@typeshare_co @HemingwayApp @hypefury Step 5: Stay consistent

Writing consistently is the most important step of all.

Here's the TL;DR:

• Ideate with topics/structures
• Format with tools like Typeshare
• Edit with tools like Hemingway
• Distribute with tools like HypeFury
@typeshare_co @HemingwayApp @hypefury That's it for today.

If you found this thread valuable:

1. Follow me for more threads on solopreneurship → @JustinSaaS

2. Get short tips for growing your online audience and business in my weekly newsletter → justinwelsh.me/blog?tag=newsl…
Here's my Content Matrix in a Notion page you can duplicate:

invincible-cerise-88b.notion.site/f06df411335245…
Like short tips like this?

You will love my weekly newsletter, The Saturday Solopreneur.

1 actionable tip to grow your business that you can read in less than 90 seconds.

Join here: justinwelsh.me/blog?tag=newsl…

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More from @JustinSaaS

Jan 11
Why do some solopreneurs succeed while others fail?

I think I've figured it out.

THREAD: The 5 fundamentals of a one-person business:
1/ They nail their ideal customer persona

Part of building a one-person business is being crystal clear.

Focused solopreneurs:

- Move from Market → sub-market → micro-market
- Know exactly who they are talking to
- Deeply understand their customer

Do you?
2/ They build a small but relevant network online

The best builders know it's better to build with others.

So they:

- Network with 3-5 impressive people in their space
- Start regular, meaningful conversations
- Think quality > quantity

Are you networking or spraying?
Read 8 tweets
Jan 3
New Year's resolutions suck.

We start out thinking we can conquer the world, and 30 days later we're defeated.

So this year, I've decided to take a page from @SahilBloom and implement his 5-step framework.

Here's where I landed for Q1 (plus a template you can steal)

🧵
@SahilBloom Before we get started, if you missed Sahil's post on January 1st, here's a TL;DR of his framework:

1. Set the Stage
2. Identify BHAG (big, hairy, audacious goal)
3. Work Backwards
4. Establish Process Goals
5. Track & Adjust

(I'll link to his thread at the end)
@SahilBloom I set the stage with 3 simple categories:

- Business
- Personal life
- Health & wellness

There are other categories I could have added.

But those feel like "business as usual", meaning I'll likely accomplish them without setting goals.

Not everything needs to be tracked.
Read 9 tweets
Dec 28, 2021
How to 2x your rates in 2022:

[Mini 🧵]
1/ Get feedback

First, you need to understand what part of your business customers love and want more of.

Ask simple questions:

- Where do your customers get the most value from you?

- What do they wish they could get more of?

- Don't forget: what do YOU enjoy the most?
2/ Optimize

Next, optimize your business by:

- Developing & expanding areas you and your customer enjoy.

- Eliminating things you and your customers don’t.

You want to find the intersection of what you enjoy & what customers want more of.

That's ALL your going to focus on.
Read 8 tweets
Dec 21, 2021
My 15 best entrepreneur lessons from 2021:

🧵
1/ Plan

When you're running 100 mph, things get chaotic.

This was the first year I broke my revenue goals down to the day.

Bite-sized goals are more approachable and help increase your likelihood for success.

I highly suggest backing into yours by month, week, and day.
2/ Reduce

My 4 businesses run on so many pieces of technology.

Bills add up, things break, and opportunities are missed.

I cut a bunch of technology and folded all of my businesses into a new site, launching soon.

All-in-one tech makes things so much more manageable.
Read 17 tweets
Dec 14, 2021
A growing Twitter audience is an asset to any entrepreneur.

I've added 14,547 followers in just 10 weeks.

Here are the 4 very simple things I did:
1/ A "touch base" tweet each AM

Each morning, I touch base with my audience.

My simple goal?

Provide morning motivation to keep other entrepreneurs building.

It also puts my name and face in front of people on a regular basis.

2/ An educational tweet each PM

Each afternoon, I share a lesson from my entrepreneurial journey.

Topics include:

- Service businesses
- Building information products
- Using social media effectively

My only goal is to help ONE person keep growing.

Read 7 tweets
Dec 9, 2021
You don't need complicated funnels to sell info products.

Nearly everyone I've met who uses them works harder, spends more, and makes less on their products than I do.

Here's my simple formula to sell info products:

A mini 🧵👇🏻
1/ Continuous value in a niche

I spent a few years on LinkedIn talking about social media growth on the platform.

All of my best lessons already exist as content. They are all free.

The good news is people will pay for aggregation.
2/ 80% give, 20% ask

As you continue giving away valuable information, you earn the right to make an "ask".

Once per week, I ask my audience to buy a course.

I make about 15x the revenue each "ask day".

See @gumroad screenshot (a few more asks bc of Holiday sales)
Read 10 tweets

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