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The Benefits of Digital Marketing: A Mini-Series.
Episode 2 (of 4) - What is Search Engine Optimization (SEO) and why is it important for your public company?
SEO is made up of multiple elements and it's key that you know them all.
Let us 🧵...
The Benefits of Digital Marketing: A Mini-Series.
Episode 2 (of 4) - What is Search Engine Optimization (SEO) and why is it important for your public company?
SEO is made up of multiple elements and it's key that you know them all.
Let us 🧵...
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Keywords
Keywords are the words and phrases that searchers enter into search engines.
Eg. If you Google “Canadian gold exploration companies”, you’ll see results found matching those keywords.
The higher ranking SEO websites will appear at the top.
You want to be the top.
Keywords
Keywords are the words and phrases that searchers enter into search engines.
Eg. If you Google “Canadian gold exploration companies”, you’ll see results found matching those keywords.
The higher ranking SEO websites will appear at the top.
You want to be the top.
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Keywords Cont.
Keywords are also a way for your company to leverage consumer behaviour.
When you know what your ideal audience searches for, you can adjust your keywords to match that.
This will result in connecting with more investors and customers.
Keywords Cont.
Keywords are also a way for your company to leverage consumer behaviour.
When you know what your ideal audience searches for, you can adjust your keywords to match that.
This will result in connecting with more investors and customers.
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Content
A vital part of SEO because it’s the vehicle you use to reach and engage audiences.
Knowing the value you offer and crafting content that fits this is essential.
As a public company, that could mean having your news releases & analyst reports hosted on your website.
Content
A vital part of SEO because it’s the vehicle you use to reach and engage audiences.
Knowing the value you offer and crafting content that fits this is essential.
As a public company, that could mean having your news releases & analyst reports hosted on your website.
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Paid Ads
The #1 spot on a Google search gets nearly 32% of all the clicks.
For the Canadian gold exploration companies example above, Google returned “About 28.6M” results.
Again. You want to be at the top of the search results.
Paid Ads
The #1 spot on a Google search gets nearly 32% of all the clicks.
For the Canadian gold exploration companies example above, Google returned “About 28.6M” results.
Again. You want to be at the top of the search results.
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Paid Ads Cont.
To get to the top, you can consider paid ads.
Google ads is one option to increase your rank on search results.
Yes...you pay Google to get more exposure and visibility online, via Google 🤷♀️
Paid Ads Cont.
To get to the top, you can consider paid ads.
Google ads is one option to increase your rank on search results.
Yes...you pay Google to get more exposure and visibility online, via Google 🤷♀️
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So there you have it.
SEO and it's importance for public companies when seeking online awareness and potential investors/customers.
The same applies for any brand building online. SEO is key.
Stay tuned for Episode 3!
So there you have it.
SEO and it's importance for public companies when seeking online awareness and potential investors/customers.
The same applies for any brand building online. SEO is key.
Stay tuned for Episode 3!
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