A marketing funnel is a roadmap that predicts the behaviour of your potential investor from start to finish.
It consists of 4 major decision points...
A thread.
It consists of 4 major decision points...
A thread.
1/
The 4 major decision points:
1. Discovery. Potential investors find your company.
2. Consideration. Potential investor interest in your company.
3. Conversion (action). Investor action.
4. Loyalty. Build loyal investors.
More on each below.
The 4 major decision points:
1. Discovery. Potential investors find your company.
2. Consideration. Potential investor interest in your company.
3. Conversion (action). Investor action.
4. Loyalty. Build loyal investors.
More on each below.
2/
Discovery:
The Investor discovers your company. Self-explanatory. But how?
Think social media, paid advertising, Google search, news sites, etc.
Online channels give you presence in front of potential investors. It will build your awareness.
Discovery:
The Investor discovers your company. Self-explanatory. But how?
Think social media, paid advertising, Google search, news sites, etc.
Online channels give you presence in front of potential investors. It will build your awareness.
3/
Consideration.
The potential investor gains an interest in your company.
This can happen in many ways.
The most assured way however is through quality content.
Tell your story the way you’d want to hear it if you were an investor.
Consideration.
The potential investor gains an interest in your company.
This can happen in many ways.
The most assured way however is through quality content.
Tell your story the way you’d want to hear it if you were an investor.
4/
Conversion.
Your material and content should always have a call to action.
Examples:
- Newsletter sign ups
- Contact us forms
- Investor presentation download
- A simple “visit our website”
The end game is creating a shareholder. The start is obtaining a lead.
Conversion.
Your material and content should always have a call to action.
Examples:
- Newsletter sign ups
- Contact us forms
- Investor presentation download
- A simple “visit our website”
The end game is creating a shareholder. The start is obtaining a lead.
5/
Loyalty.
A difficult task. But one that’s created through honesty and trust.
Nurture your database. Some tried and true options:
- Personal calls & emails
- Invitations to CEO zoom sessions
- Email marketing
Your goal is to increase the shareholders position.
Loyalty.
A difficult task. But one that’s created through honesty and trust.
Nurture your database. Some tried and true options:
- Personal calls & emails
- Invitations to CEO zoom sessions
- Email marketing
Your goal is to increase the shareholders position.
6/
A marketing Group will develop a strategy and accompanying campaigns that are structured to have multiple levels based on each of these major decision points.
First Phase Tip: Tell your story in a way that appeals to investors at all different stages.
A marketing Group will develop a strategy and accompanying campaigns that are structured to have multiple levels based on each of these major decision points.
First Phase Tip: Tell your story in a way that appeals to investors at all different stages.
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