How can early stage public companies allocate their marketing budgets for success?
Allocate as you would your investments...buy the dip.
Don’t invest your whole net worth in one stock. And definitely not when it’s at peak price.
Marketing should be looked at in the same way.
Allocate as you would your investments...buy the dip.
Don’t invest your whole net worth in one stock. And definitely not when it’s at peak price.
Marketing should be looked at in the same way.
2/
When you’re being carried by global positive market sentiment, you should let your digital efforts focus on getting the best return.
i.e. you should be collecting investor leads.
When you’re being carried by global positive market sentiment, you should let your digital efforts focus on getting the best return.
i.e. you should be collecting investor leads.
3/
And when market sentiment isn’t in your favour, you should be investing into market awareness.
That means getting your story in front of people & providing value to those who have shown interest - your investor lead list!
And when market sentiment isn’t in your favour, you should be investing into market awareness.
That means getting your story in front of people & providing value to those who have shown interest - your investor lead list!
4/
An allocation of your budget could look like this:
60% - Buy the dip during the bull run
40% - Reserved budget during bearish period
A little more on each below.
An allocation of your budget could look like this:
60% - Buy the dip during the bull run
40% - Reserved budget during bearish period
A little more on each below.
5/
1. 60% - Buy the dip during the bull run.
Aka collect investor leads through lead generation.
They will be the cheapest during this run due to sheer quantity.
You can allocate promo, publications, etc. here as well depending on the stage your company is at.
1. 60% - Buy the dip during the bull run.
Aka collect investor leads through lead generation.
They will be the cheapest during this run due to sheer quantity.
You can allocate promo, publications, etc. here as well depending on the stage your company is at.
6/
2. 40% - Reserved budget.
This reserved budget is for maintaining your company/project sentiment during bearish periods.
A digital awareness campaign and social media would be a great start.
Why market during a down cycle?
2. 40% - Reserved budget.
This reserved budget is for maintaining your company/project sentiment during bearish periods.
A digital awareness campaign and social media would be a great start.
Why market during a down cycle?
7/
It’s to prepare you for the up cycles.
While your competitors switch off during the down times it is a perfect opportunity for you to gain traction!
It’s to prepare you for the up cycles.
While your competitors switch off during the down times it is a perfect opportunity for you to gain traction!
Want more marketing tips and tricks for your public company?
Follow @firstphasemkt
Check out firstphase.agency
We're connecting public companies with retail investors. And retail investors with early stage opportunities. No one misses out!
#DigitalMarketing #LeadGen
Follow @firstphasemkt
Check out firstphase.agency
We're connecting public companies with retail investors. And retail investors with early stage opportunities. No one misses out!
#DigitalMarketing #LeadGen
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