How can early stage public companies allocate their marketing budgets for success?

Allocate as you would your investments...buy the dip.

Don’t invest your whole net worth in one stock. And definitely not when it’s at peak price.

Marketing should be looked at in the same way.
2/

When you’re being carried by global positive market sentiment, you should let your digital efforts focus on getting the best return.

i.e. you should be collecting investor leads.
3/

And when market sentiment isn’t in your favour, you should be investing into market awareness.

That means getting your story in front of people & providing value to those who have shown interest - your investor lead list!
4/

An allocation of your budget could look like this:
60% - Buy the dip during the bull run
40% - Reserved budget during bearish period

A little more on each below.
5/

1. 60% - Buy the dip during the bull run.

Aka collect investor leads through lead generation.

They will be the cheapest during this run due to sheer quantity.

You can allocate promo, publications, etc. here as well depending on the stage your company is at.
6/

2. 40% - Reserved budget.

This reserved budget is for maintaining your company/project sentiment during bearish periods.

A digital awareness campaign and social media would be a great start.

Why market during a down cycle?
7/

It’s to prepare you for the up cycles.

While your competitors switch off during the down times it is a perfect opportunity for you to gain traction!
Want more marketing tips and tricks for your public company?

Follow @firstphasemkt
Check out firstphase.agency

We're connecting public companies with retail investors. And retail investors with early stage opportunities. No one misses out!

#DigitalMarketing #LeadGen

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More from @firstphasemkt

Mar 14
A marketing funnel is a roadmap that predicts the behaviour of your potential investor from start to finish.

It consists of 4 major decision points...

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1/

The 4 major decision points:

1. Discovery. Potential investors find your company.

2. Consideration. Potential investor interest in your company.

3. Conversion (action). Investor action.

4. Loyalty. Build loyal investors.

More on each below.
2/

Discovery:

The Investor discovers your company. Self-explanatory. But how?

Think social media, paid advertising, Google search, news sites, etc.

Online channels give you presence in front of potential investors. It will build your awareness.
Read 7 tweets
Feb 24
Many public companies rely on one main source of growth - investors.

But how do companies get more investors?

We connect public companies with investor leads and this is what we’ve learnt.

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2/

It’s rare for an investor to come across your company and invest in you with out doing their own DD.

You shouldn’t be focusing on targeting these investors.

You should focus on growing your retail investor lead list and building relationships.

How? ⬇
3/

The traditional ways to grow your list include conferences, publications, etc.

But the most efficient way today is digital marketing and paid advertising.

83% of those who use the internet also use social networks.

You need to put your story where the eyes are.
Read 13 tweets
Jan 31
1/

The Benefits of Digital Marketing: A Mini-Series.

Episode 2 (of 4) - What is Search Engine Optimization (SEO) and why is it important for your public company?

SEO is made up of multiple elements and it's key that you know them all.

Let us 🧵... Image
2/
Keywords

Keywords are the words and phrases that searchers enter into search engines.

Eg. If you Google “Canadian gold exploration companies”, you’ll see results found matching those keywords. 

The higher ranking SEO websites will appear at the top.

You want to be the top.
3/ 
Keywords Cont.

Keywords are also a way for your company to leverage consumer behaviour.

When you know what your ideal audience searches for, you can adjust your keywords to match that.

This will result in connecting with more investors and customers.
Read 7 tweets

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