Many public companies rely on one main source of growth - investors.
But how do companies get more investors?
We connect public companies with investor leads and this is what we’ve learnt.
A thread.
But how do companies get more investors?
We connect public companies with investor leads and this is what we’ve learnt.
A thread.
2/
It’s rare for an investor to come across your company and invest in you with out doing their own DD.
You shouldn’t be focusing on targeting these investors.
You should focus on growing your retail investor lead list and building relationships.
How? ⬇
It’s rare for an investor to come across your company and invest in you with out doing their own DD.
You shouldn’t be focusing on targeting these investors.
You should focus on growing your retail investor lead list and building relationships.
How? ⬇
3/
The traditional ways to grow your list include conferences, publications, etc.
But the most efficient way today is digital marketing and paid advertising.
83% of those who use the internet also use social networks.
You need to put your story where the eyes are.
The traditional ways to grow your list include conferences, publications, etc.
But the most efficient way today is digital marketing and paid advertising.
83% of those who use the internet also use social networks.
You need to put your story where the eyes are.
4/
We’re a digital society and social media is king.
And don’t be mistaken - social media isn’t just where the “younger generations” hang out.
High-intent, quality retail investors of all ages are using these platforms.
We’re a digital society and social media is king.
And don’t be mistaken - social media isn’t just where the “younger generations” hang out.
High-intent, quality retail investors of all ages are using these platforms.
5/
Through social media presence along with paid advertising, you should build your company a healthy list of 3,500+ retail investors.
This is your first goal.
The second goal is to convert them into shareholders.
Through social media presence along with paid advertising, you should build your company a healthy list of 3,500+ retail investors.
This is your first goal.
The second goal is to convert them into shareholders.
6/
Attracting investors takes time & quality content.
Your company needs to be exciting & well-managed.
Telling your story through social media and advertising using the right messaging will work.
Once you begin building your investor leads list you now need to “nurture”.
Attracting investors takes time & quality content.
Your company needs to be exciting & well-managed.
Telling your story through social media and advertising using the right messaging will work.
Once you begin building your investor leads list you now need to “nurture”.
7/
Nurturing your leads list is all about interacting and engaging frequently and honestly.
You want to build trust with your potential investors and establish a healthy relationship.
How can you do this? ⬇
Nurturing your leads list is all about interacting and engaging frequently and honestly.
You want to build trust with your potential investors and establish a healthy relationship.
How can you do this? ⬇
8/
We’ve found this to be effective:
1. Call your newly acquired investor leads
2. Automated welcome emails and DRIP campaigns
3. Email all company news releases and updates
4. Hold semi-frequent ‘investor update’ zoom sessions where the public can ask the CEO questions directly
We’ve found this to be effective:
1. Call your newly acquired investor leads
2. Automated welcome emails and DRIP campaigns
3. Email all company news releases and updates
4. Hold semi-frequent ‘investor update’ zoom sessions where the public can ask the CEO questions directly
9/
The relationship will evolve and trust will grow with your leads.
Some leads will buy in early. Others may not at all.
And that’s OK.
But for as long as they remain on your email subscription, they’re your leads to nurture.
The relationship will evolve and trust will grow with your leads.
Some leads will buy in early. Others may not at all.
And that’s OK.
But for as long as they remain on your email subscription, they’re your leads to nurture.
10/
Through attraction & nurturing you will create shareholders.
The amount will vary depending on many factors - the market, timing etc. -but here’s the truth:
The more of those that are subscribed to your company with eyes on your story, the more shareholders you will create.
Through attraction & nurturing you will create shareholders.
The amount will vary depending on many factors - the market, timing etc. -but here’s the truth:
The more of those that are subscribed to your company with eyes on your story, the more shareholders you will create.
11/
When your company strikes gold or announces a new acquisition that will help you dominate your market you’re going to create shareholders.
If you’ve built a list of high-quality investors that you can announce the news to then you’re going to create even more shareholders.
When your company strikes gold or announces a new acquisition that will help you dominate your market you’re going to create shareholders.
If you’ve built a list of high-quality investors that you can announce the news to then you’re going to create even more shareholders.
12/
Most companies we come across have an average investor audience of around 200-500 people.
It’s not enough.
You’re competing against thousands of other companies also wanting investors.
Most companies we come across have an average investor audience of around 200-500 people.
It’s not enough.
You’re competing against thousands of other companies also wanting investors.
13/
One free tip to get started?
Optimize your current Investors page on your website! Focus on a simple layout with exciting messaging and clear actions for readers to sign up.
Next step? Digital advertising to attract more investors.
One free tip to get started?
Optimize your current Investors page on your website! Focus on a simple layout with exciting messaging and clear actions for readers to sign up.
Next step? Digital advertising to attract more investors.
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