Thread by @SuperMinionsHQ

Do you know any #startup that instead of providing private coaching, has directly partnered with 5000+ schools? 🤔💭

Here is one👉LEAD School 🏫📖

India’s first integrated school Edtech solution who recently entered the Unicorn club 🦄🥳

Read its interesting growth story ⏬⏬

1/ Founded in 2012 by the couple @mehtasumeet and @smitadeorah,

@leadschoolindia recently raised $100 M, doubling its valuation in just 9 months 💹

Starting with a single school in Areri village, #LEADschool has grown to partner with 5000+ schools across 500 cities!🤯

2/ Business model ⏬

It is a #SaaS platform powering K-12 (kindergarten-12th grade) institutions with digital resources, books & curriculums

It charges schools a fixed fee per student per year

LEAD partnered schools have seen 20-25% progress in the students learning outcomes

3/ Growth 💹

▶️2X jump in operating revenue from 28.6 cr to Rs 57.1 crore for the FY21.
▶️Witnessed a 3X #growth in the number of schools and students it serves.
▶️Hit an Annual Contract Value(ACV) of $80 million in 2021-22.
▶️100% net retention 💯🎯

4/ Reasons behind their growth?⏬

📌Being a core differentiator

✅Replaced the pure textbook-based 'listen and repeat' system with multimodal learning.

At a #LEADschool, every classroom has a TV for students to learn by seeing, doing, and listening.

5/ ✅Replaced twice a year assessments that labeled children as 'good' or 'bad;
with frequent assessments throughout the year.
They also reteach certain topics if not understood well.

✅Integrated general awareness and strong values into curriculum development at all levels.

6/ ✅Replaced subject level marks with the learning outcome.

It collects over 2400 unique data points for every child in a year. By using the data and technology, #LEADschool is able to personalize learning for every child.

7/ 📌Creating a central curriculum team

Upon realizing that there was a big gap in teachers' qualifications and their teaching skills.

#LEADschool designed a centralized curriculum and training for teachers. Over time they saw a huge improvement in the teaching methods.

8/ 📌Adding core technology

Created an app for teachers that included:
✅Attendance
✅Curriculum management system
✅Micro-training videos
✅Students' insights, resulting in an enriching PTM discussion

Also created an app for parents to help monitor their child's progress.

9/ 📌Transitioning to virtual school in 4 days

Within 4 days, the parent app was converted into a student app

Teachers conducted live classes using the app. Homework, quizzes, and assessments were submitted via its app.

Post reopening they are using a hybrid system!

10/ 📌Social media marketing strategies:

📢Paid advertisements
It advertises on Facebook and LinkedIn targeting two different TG

Facebook ads- B2C for parents to enroll their children in LEAD partnered schools

LinkedIn ads- B2B for Principals and teachers to partner with LEAD

11/ 📢Influencer marketing

The brand partners with sports influencers like Sunil Gavaskar & Saina Nehwal for Masterclasses on various topics from Public speaking to Personality development.

instagram.com/p/CVRuJOSB7M-/…

12/ 📢Client testimonials

The brand promotes multiple videos shared by their clients to promote how LEAD school is helping students learn at a better and faster rate.

instagram.com/reel/CZHTx3xAV…

13/ 📢Contests

They run multiple contests promoting the National holidays of India.
For example, they ran a #LEADwithGood contest for Dusshera and #LEADwithFreedom for Republic day.

Contests like these help brands build loyal followers.
instagram.com/p/CYyyLOZB2q_/…

14/📢Blogs

LEAD curates highly informational blogs catering to Parents, School owners, and Teachers.

These blogs do not only help attract website traffic but also build trust with your potential audiences.

blog.leadschool.in

15/ Next plans💡
✅Innovate on product and curriculum.
✅Scale its ARR to $1 billion.
✅Cater to 25,000 schools and 25 million students by 2026.

16/ Recap 🔁
🎯Identified the gap in current EdTech platforms & stood out as a differentiator
🎯Integrated core technology to improve services for students & teachers
🎯Quickly adapted to the virtual ecosystem
🎯Optimized social media strategies to reach its target audience

17/ Sources: Economic Times, TechCrunch, Entrackr, GSV ventures, YourStory, LEAD schools.

Which other startup do you think will soon join @leadschoolindia in the unicorn club? 🦄 Reply below 👇

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