If you want to start a business but you’re struggling to come up with a great idea...
Here’s a tactical approach for idea generation:
This approach leverages one of my favorite business frameworks:
Clayton Christensen’s Model of Disruptive Innovation
In simple terms, it says that innovators can win market share by serving a segment of the market that is over or underserved by the big incumbent’s offering.
Basically, upstarts can win market share by serving one sub-segment of a big market extremely well.
Provide the exact level of product/service needed and use it as a wedge to expand.
Ok, now let’s get tactical.
Here’s how you can use the framework to generate business ideas:
In the latest episode of Where It Happens, Eight Sleep founder @m_franceschetti tells us the crazy story of being rejected from YC twice and how he finessed the system to win.