Sahil Bloom Profile picture
Feb 2 13 tweets 3 min read
Stock splits are interesting—psychologically more so than technically.

Google parent Alphabet just announced a 20-for-1 stock split and the share price is surging.

Here’s a (very) simple breakdown:
1/ There are two types of stock splits:

(1) Conventional
(2) Reverse

Let's focus on (1), as it’s the type that $GOOGL announced.

In a conventional split, a company issues more shares. Its share price is now lower, but the actual value of the Company does not change.
2/ Alphabet announced a 20-for-1 stock split.

So what happens?

You own 10 shares at a pre-split price of $3000 per share.

Post-split, you own 200 (10*20) shares at $150 ($3000/20) per share.

You have more shares, but there are more outstanding.

Your ownership did not change!
3/ I find it best to walk through these concepts by using a simple story.

Imagine you’re at a poker table in Las Vegas.

You have $10,000 in the form of 10 $1,000 chips. Your only opponent has $100,000 in the form of 100 $1,000 chips.

The dealer asks to do an exchange.
4/ He exchanges each $1,000 chip for 10 $100 chips (10-for-1).

So now you have 100 $100 chips and your opponent has 1000 $100 chips.

You still have $10,000 and your opponent still has $100,000—you’re in the same relative position as before the exchange.

That was a stock split!
5/ In a conventional stock split, the company increases its shares outstanding (by a factor) and reduces the per share price (by the same factor).

The total value of your ownership in the company stays the same, just like the total value of your chips at the poker table.
6/ The stock split has no impact on the fundamental value of a company.

Then why might a company decide to execute a stock split?

The most commonly cited reason is to allow smaller investors to buy shares of the stock—to bring the shares to the masses.
7/ Back to the poker game analogy...

If you run a game and only allow $1,000 chips at your table, people with less than $1,000 cannot participate. The split enables broader participation.

But in a digital age, where buying fractional shares is possible, is this reasoning sound?
8/ Rationally speaking, probably not. Psychologically speaking, yes.

Humans are irrational—cognitive biases impact our decisions.

Being able to afford more shares of a stock feels good.

Buying a stock at $150 feels like a better bargain than buying it at $3,000…
9/ In the case of $GOOGL, the stock split may pave the way for its addition into the (archaic) price-weighted Dow Jones Industrial Average.

This may drive more inflows from all of the passive buyers of the index holdings, so could be another driver of the price surge this AM.
10/ Stock splits are quite simple and have no direct impact on the fundamental value of a stock.

They do, however, make the stock feel more “affordable”—at least in a psychological sense—for everyday investors.

Bring the stock to the masses…
Follow me @SahilBloom for more threads on business, finance, growth, and decision-making.

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One note I failed to mention (that the community correctly pointed out):

There is a real, tangible impact on the price and accessibility of options contracts on $GOOGL, which represent 100 shares.

The lower share price does help in a legitimate, practical sense here.

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More from @SahilBloom

Feb 3
If you want to start a business but you’re struggling to come up with a great idea...

Here’s a tactical approach for idea generation:
This approach leverages one of my favorite business frameworks:

Clayton Christensen’s Model of Disruptive Innovation

In simple terms, it says that innovators can win market share by serving a segment of the market that is over or underserved by the big incumbent’s offering.
Basically, upstarts can win market share by serving one sub-segment of a big market extremely well.

Provide the exact level of product/service needed and use it as a wedge to expand.

Ok, now let’s get tactical.

Here’s how you can use the framework to generate business ideas:
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Feb 3
Y Combinator has been in the news a lot lately...

In the latest episode of Where It Happens, Eight Sleep founder @m_franceschetti tells us the crazy story of being rejected from YC twice and how he finessed the system to win.

It was epic…

Listen: podcasts.apple.com/us/podcast/how…
Other links to listen or watch!

Spotify: open.spotify.com/episode/6wZDP3…

YouTube:
And join the conversation in our discord with 4,000+ others! discord.gg/P8EJhjk8
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ButcherBox is giving away free grass fed ground beef for life to new subscribers who use the link below. Great for those cold winter nights. Enjoy!

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For all the Web3 fans out there…I’m going to NFT this photo.

Proof of Steak: 1/1

Looks rare.
Also, for everyone who gave me heat about my sweet potato last time, they are just fine.

Thanks @austin_rief.
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Jan 30
It’s 5pm, freezing outside, and I’m two whiskies deep.

A few thoughts and hot takes (on a wide variety of topics):
Every single person should write more. Becoming a better writer is the most sure fire way to level up in your career and life.

Elegant writing is hard to define, but you know it when you see it. Some writing is just…beautiful.

Write for 15 minutes a day, on any topic.
Most of the people you look up to and admire are remarkably unremarkable.

There are clear exceptions, but as a general rule of thumb, this is an empowering realization.

Their success is not due to some intrinsic difference, but some stellar combination of effort and luck.
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Jan 30
Having a decentralized friend group who will give you no-nonsense, zero BS feedback and advice is a real competitive advantage.

• Unconnected to your other groups
• Different backgrounds
• Range of experience sets
• Novel perspectives

Enormous value unlock.
The separation from your day-to-day circles is critical.

Their perspectives are “clean”—not influenced by outside factors, other relationships, etc.

Digital/pseudonymous nature of some of these relationships makes it even easier to provide unfiltered feedback in a safe setting.
My guess is that most people that have these decentralized friend groups are running them through group chats, Discord servers, Slack channels, etc.

I wonder if there are any infrastructure or “rails” to be built around optimizing decentralized friend groups.

I’m intrigued…
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Jan 29
“Razors” are rules of thumb that simplify decisions.

The most valuable razors I’ve discovered:
The Smart Friends Razor

If your smartest friends are all interested in something, it’s worth paying attention to.

If that something seems crazy, it's worth paying a lot of attention to.

The passions of the smartest people in your circles are a looking glass into the future.
The Rooms Razor

If you have a choice between entering two rooms, choose the room where you are more likely to be the dumbest one in the room.

Once you are in the room, talk less and listen more.

Bad for your ego, great for your growth.
Read 32 tweets

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