Sahil Bloom Profile picture
Feb 5 23 tweets 6 min read
How to stop procrastinating:
Confession: I spent most of my life as a chronic procrastinator.

I also spent most of my life justifying that chronic procrastination—both internally and externally.

I told myself it was "just how I worked”—that the pressure of an imminent deadline was what I needed to thrive.
To be fair, I wasn't wildly off:

The Yerkes-Dodson Law says pressure and performance are positively correlated—up to a point, after which more pressure reduces performance.

The real issue: procrastination meant I only worked on the urgent—very rarely the long-term important.
Fortunately, I've learned how to fight back and get important s*** done.

This thread shares my framework for how to stop procrastinating.

It involves five core steps:

(1) Awareness
(2) Deconstruction
(3) Plan Creation
(4) Stake Creation
(5) Action

Let's walk through each...
Awareness

As with most mental hurdles, the first step is becoming aware of the problem.

Procrastination is defined as the action of postponing or delaying something.

It's not new.

Ancient Greek philosophers called it Akrasia—acting against your better judgement.
We procrastinate when it's easier to delegate a task to our future self.

I categorize procrastination-prone tasks into two types:

Type I: Big & Scary
Type II: Small & Boring

Type I is the most damning.

These tend to be the long-term important projects—the growth creators.
Schedule a daily assessment of your day-to-day actions.

Ask a few questions:

Am I proud of the actions I am taking on these big projects? Am I doing what I should be doing?

If the answers are “no”—great! You're aware of your procrastination and can proceed to the next step...
Deconstruction

The driver of Type I procrastination is that big & scary projects are...well...big & scary.

In his famous Ted Talk, @waitbutwhy uses the example of a senior thesis.

If you define the project as "write my 100-page thesis" you are pre-wired for procrastination.
To the chronic procrastinator, large, long-term projects look like a big, black box.

Our imaginations fill that box with endless complexity and horror.

We know it's important, but it's too intimidating as a whole.

So get out your hammer and chisel and break that thing down...
It's critical to deconstruct the big and scary project into small and incremental tasks.

In the example of the senior thesis, the tasks might be:

• Gather important research
• Annotate key pieces
• Craft thesis outline
• Etc.

The Goal: Convert intimidating into manageable.
Plan Creation

Now you need a plan of attack.

The plan should be:
• Specific—exactly what you'll do
• Time Bound—when you'll do it

Important: We tend to overestimate what we can do in a day—lean towards less ambitious time bounds to give yourself easy wins early.
I find it helpful to create a project document.

Write down the specific tasks under each major deconstructed pillar of the project.

Write down your timeline for starting and completing each.

Once complete, hide the future pillars to avoid intimidation.

Focus on the present.
Stake Creation

This is perhaps the most important—and most overlooked—step of the framework.

You can create—and raise—stakes as a means to driving better outcomes.

A few ideas:
• Public declaration
• Social pressure
• Reward or penalty

Notes on each...
Public Declaration: State your intentions publicly. It makes it harder to flake!

Social Pressure: Plan to meet a friend somewhere to do the initial work.

Reward or Penalty: Plan a reward or penalty if you do/don't do what you're supposed to.

Mental games can be very effective!
Action

Action is the hardest part—specifically the first action, the first motion.

But remember: a body in motion tends to stay in motion.

@waitbutwhy calls it the Dark Woods vs. Dark Playground Decision.

@JamesClear calls it the Procrastination-Action Line.

It's important!
To get started, you can try any of the following:

Plan a "sync session”—meet a friend for that initial movement (h/t @Julian).

Reward movement—attach a small reward to completing initial movement (e.g. a walk outside).

Lion technique—commit to a short sprint followed by rest.
The hardest part is just getting started.

Give yourself a quick win—winning is contagious. Small wins become big wins.

It’s a winning flywheel.

Make sure to work in line with your energy. Schedule focused sprints during times of day when your creative energy is abundant.
The entire framework is intended to be dynamic and iterative.

Constantly assess and tweak your plan and process. Find new ways to raise the stakes and get moving.

It's not perfect, but this framework will help you bust through the walls of procrastination.

I guarantee it.
To summarize, my framework for how to stop procrastinating:

(1) Awareness
(2) Deconstruction
(3) Plan Creation
(4) Stake Creation
(5) Action

Follow me @SahilBloom for more.

This will be built out into a procrastination guide. Subscribe to get it! sahilbloom.substack.com
For more on these topics, I highly recommend the below resources from one of my favorite writers:

waitbutwhy.com/2013/10/why-pr…

waitbutwhy.com/2013/11/how-to…

We cover a lot of these topics on my new podcast—Where It Happens. You can find us on Apple, Spotify, or YouTube.

You’ll learn something new every single episode. I know I do! podcasts.apple.com/us/podcast/whe…
Looks like a lot of people are bookmarking this for later…

If you thought that was ironic, consider the fact that I procrastinated on writing this piece for a month.

Do as I say, not as I do! 🤣
Since many of you asked, my method to stop procrastinating on smaller daily tasks:

Before going to bed, I make a prioritized list of the 2-3 important small tasks for the next day.

When I wake up, I immediately tackle #1 and then proceed with my day.

Start the day with a win…

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More from @SahilBloom

Feb 6
It’s Sunday evening, freezing outside, and I’m yet again two whiskeys deep…

A few hot takes and semi-coherent thoughts:
Being INTERESTED is more important than being INTERESTING.

Interested people are prone to giving their deep attention to something to learn more about it.

They ask questions, listen, and observe. They open up to the world around them.

The interested inevitably win.
Every team needs more tugboats.

Tugboats are my favorite. Small, unassuming, and often quite ugly—but capable of pulling massive ships.

Tugboats are the 10X hires at your startup or business.

They aren’t the sexy hire (the yacht)—but they are infinitely more valuable.
Read 25 tweets
Feb 4
I think there’s a $1,000,000 opportunity in creating a paid "Explain It To Me Like I'm 5" curation newsletter for tech, business, or marketing.

Here’s how I’d do it:
The problem: So much great content, so little time.

The solution: Weekly TLDR summary of best pieces of content from a given vertical.

• Tech
• Marketing
• Finance

It is critical that the summaries abstract the complexity and provide a simplified version of the original.
Economic model could look like:

Charge $20 per month.

50% of all gross proceeds go into a pool that is distributed back to the original content creators monthly to compensate them for their efforts.

Would need ~4,200 subs to do $1m gross, $500k net annually.

How I’d get them:
Read 10 tweets
Feb 4
“Either write something worth reading or do something worth writing.” - Benjamin Franklin

Stories have the power to change the world. Be a story-teller or be a story-creator.

Check out today’s Friday Five! Learn something interesting, every single week. sahilbloom.substack.com/p/the-friday-f…
Huge shoutout to @cleoabram and @Nathanbarry—two of my favorite new creator discoveries—both featured in this week’s episode.

Cleo’s new “Huge If True” is going to be huge. Would invest!
One addition to the Franklin quote that came from the community…

Read something worth learning.

I like that.
Read 4 tweets
Feb 3
If you want to start a business but you’re struggling to come up with a great idea...

Here’s a tactical approach for idea generation:
This approach leverages one of my favorite business frameworks:

Clayton Christensen’s Model of Disruptive Innovation

In simple terms, it says that innovators can win market share by serving a segment of the market that is over or underserved by the big incumbent’s offering.
Basically, upstarts can win market share by serving one sub-segment of a big market extremely well.

Provide the exact level of product/service needed and use it as a wedge to expand.

Ok, now let’s get tactical.

Here’s how you can use the framework to generate business ideas:
Read 14 tweets
Feb 3
Y Combinator has been in the news a lot lately...

In the latest episode of Where It Happens, Eight Sleep founder @m_franceschetti tells us the crazy story of being rejected from YC twice and how he finessed the system to win.

It was epic…

Listen: podcasts.apple.com/us/podcast/how…
Other links to listen or watch!

Spotify: open.spotify.com/episode/6wZDP3…

YouTube:
And join the conversation in our discord with 4,000+ others! discord.gg/P8EJhjk8
Read 4 tweets
Feb 2
Stock splits are interesting—psychologically more so than technically.

Google parent Alphabet just announced a 20-for-1 stock split and the share price is surging.

Here’s a (very) simple breakdown:
1/ There are two types of stock splits:

(1) Conventional
(2) Reverse

Let's focus on (1), as it’s the type that $GOOGL announced.

In a conventional split, a company issues more shares. Its share price is now lower, but the actual value of the Company does not change.
2/ Alphabet announced a 20-for-1 stock split.

So what happens?

You own 10 shares at a pre-split price of $3000 per share.

Post-split, you own 200 (10*20) shares at $150 ($3000/20) per share.

You have more shares, but there are more outstanding.

Your ownership did not change!
Read 13 tweets

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