Thread by @SahilBloom

I think there’s a $1,000,000 opportunity in creating a paid "Explain It To Me Like I'm 5" curation newsletter for tech, business, or marketing.

Here’s how I’d do it:

The problem: So much great content, so little time.

The solution: Weekly TLDR summary of best pieces of content from a given vertical.

• Tech
• Marketing
• Finance

It is critical that the summaries abstract the complexity and provide a simplified version of the original.

Economic model could look like:

Charge $20 per month.

50% of all gross proceeds go into a pool that is distributed back to the original content creators monthly to compensate them for their efforts.

Would need ~4,200 subs to do $1m gross, $500k net annually.

How I’d get them:

Market on Twitter and find a few large accounts willing to share (upfront fee or affiliate).

Pay for a few early early cross promotions in smaller, niche newsletters.

Partner with the underlying content creators—this is a way for them to reach people and generate “free” $$$.

None of this would require a team.

It would require a lot of time—to read, understand, simplify, and distill all of the original content.

But whoever does this will make great money and be one of the sharpest minds in the space.

Learning through the Feynman Technique!

https://twitter.com/SahilBloom/status/1475096936395026434

Maybe I’m crazy, but I’d definitely pay for it across all of those verticals.

There is so much long-form content I want to read, but rarely have time to get through it all.

I’m happy to jam on it with anyone who is seriously interested.

@scottbelsky @gregisenberg you guys in?

Ok, that was pretty random, but I think it’s really interesting.

Follow me @SahilBloom for more business ideas, frameworks, and threads on…well…everything.

Cheers!

By the way, I think the most important part of this is making sure you establish a concrete and thoughtful structure for compensating the underlying creators.

No other curation platforms are doing it (that I’m aware of)—it would be a key way to stand out and get their buy-in.

And for everyone mentioning Morning Brew:

I love Morning Brew. I love @businessbarista & @austin_rief.

I’m just envisioning something more targeted:

• 1x per week
• Focused distillations on top content
• Covers podcasts, articles, etc.

DMs flooded about this. Sorry if I don’t get back to everyone.

Glad it sparked a lot of thinking, though.

No scarcity of opportunities out there, just a scarcity of people willing to capitalize on them!