Thread by @Robert_May_

Find your inner Frankie goes to Hollywood

Traffic, huh, yeah
What is it good for?
Absolutely nothing, uhh
Traffic, huh, yeah
What is it good for?
Absolutely nothing
Say it again, y'all
Traffic, huh (good God)
What is it good for?
Absolutely nothing, listen to me, oh

Hoorah, Hooray 200m 'traffics' in a month!
What fine traffic the king is wearing
Agree, the finest traffic the world has ever seen!

😳Soz 'traffic' wot dat?

50 applicants, 10 viewings, 1 sale.. I get

How many traffics does it take to make an instruction or a sale?
Who knows?

Some people quote traffic, a lot more people repeat traffic stats like they know what they mean, some people blah blah blah traffic with confidence ('influencers')

I wanted to know traffic KPI's; how much £1 traffic out equals how much £ commission in- No one knew, not one!

What did I do? I built a system that allows me to use @Google analytics to measure where applicants are coming from, how many look at each property and for how long.

I now know traffic inside out - what works, what doesn't.

I can even see what devices applicants are driving; 70% of applicants are looking at listings on mobile phones!
46% of all applicants looking at listings are looking on an @Apple #iPhone

Here's why our UX and UI is simple; we have to design for the small screen
70% of applicants looking at property listings are viewing a 2.5"x 5.4" screen, just 1.4m pixels. That's it, there is no more.
Bauhaus on steroids! (strong 'uns)

Design is subjective, corporations spend $millions on design and UI with good reason; its hard!

It easy to be critical but the considerations, the practicalities, the restrictions and accessibility? That's hard.