It's the Golden Age for startups:

The risks of entrepreneurship are decreasing.

Here's how to take advantage: 🧵
Millions dream of owning a business, but only a fraction take the leap.

Why?

Overcalculated risk.

Global events & rapid tech improvements have shifted the risk paradigm in favor of go-getters.

90% failure rates will be left in the past.

Here's why:
Access to global talent:

Previously, businesses searched for service providers & employees locally.

Platforms like Upwork have opened the doors to global talent, creating better economics for entrepreneurs.

Lower cost, better quality work = opportunity.
How I do it:

I leverage talent from India & Philippines to:

- build software (that saved $200K+)
- keyword research for clients
- build workflows to automate process

Have had the same team for 3+ years...

I don't know where I'd be without them.
Inexpensive Software:

Though packed with useless features, CRMs automate job functions that once required human touch.

Reminders, auto-follow ups, & more keep costs down and ensure nothing falls through the cracks.

Time & money = saved.
How I do it:

Have used the free version of HubSpot to manage two 7-figure businesses.

It's enabled team members to improve time leverage and increase productivity.
Normalization of remote work:

Resistance to remote, whether employee or client driven, is gone.

Fewer trips & in-person meetings remove geographical preference, inherently making potential markets larger.

More prospects = more business.
How I do it:

Expanded client base throughout the United States & globe.

I have worked with 50+ clients I have never met in person.

To previous generations this wasn't possible. It enables scale at unprecedented speeds.
The next 10+ years will be exciting for entrepreneurs.

But it doesn't mean risk is fully removed.

Combine the macro tailwinds above with these tactics to improve your odds for success:

Here's how:
1. Start Small:

Use the safety of your job to get started on a side project.

Lower the stakes & focus on small successes like one sale, one client, or just making $1.

From there, it snowballs into something huge.

Even science agrees.

2. Outsource Before Hiring

Trying to do everything is daunting.

When overworked, hiring employees seems logical, but it usually comes at our own expense...

Creating a flywheel of low pay & misery.

Instead, find service providers online to enjoy more profits & free time.
3. Business Friends

Entrepreneurship is full of hard days.

Confiding in only your spouse or biz partner can create stress in the relationship.

Find people in a similar spot & support each other.

It's a combination of coaching & therapy.

They key is 100% neutrality.
4. Replace Income

As you're aware, money is required to live.

Focus on matching or surpassing your income as fast as possible.

A severe setback in quality of life ends many ventures.

Don't put your business' health above your mental health.
If it's been your dream to own a business, now is the time.

The risk is DECREASING at an INCREASING rate.

To take advantage you need an internet connection & determination.
If you enjoyed this please RT the 1st tweet so others can find it.

Follow me @barrettjoneill for more content on startups, growth & SEO.

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More from @barrettjoneill

Feb 3
How to find $500,000 in a dumpster:

A lucrative lesson on listening to your team: 🧵
The word "culture" has been abused.

It's become synonymous with free coffee & snacks.

But real culture is about listening & encouraging everyone to speak their mind.

My favorite part?

The winning ideas come from unexpected places.
With 800+ employees, my mentor built an impressive furniture manufacturing business.

Touring his 600k sf facility, I saw robots moving materials & machines that cost millions.

I was awe struck, but he wasn't particularly animated until the end of the tour.
Read 13 tweets
Jan 31
10 avoidable mistakes for bootstrapped entrepreneurs: 🧵
Bootstrapping takes a mental & physical toll on founders.

It did for me.

Had I avoided these mistakes, it would've been more bearable.

Success would've come faster too.

Steer clear of the following :
1. TOO MANY OFFERINGS

Whether services or features - less is more.

With limited resources solving two problems simultaneously is impossible.

Diluted messaging leads to confused customers & removes perceived expertise.

Customers choose experts.

100% on 1 offer.
Read 14 tweets
Jan 29
The #1 reason a company fails:

Cash flow issues.

Track this metric to thrive:🧵
There are 2 types of operators:

Those who...

1. Track everything
2. Track nothing

Whether ignorance or information overload - neither is ideal.

Instead, choose fewer, but more meaningful KPIs.
Cash Conversion Cycle (CCC) is simple, but has far reaching application - that's why I like it.

The info can be applied to:

1. Finance
2. Operations
3. Customer Management

One centralized KPI keeps departments working together.

The best part?

It's centered around cash.
Read 17 tweets
Jan 27
5 tactics for better startup cash flow: 🧵
When managing a real company, Accounting 101 begins to make sense.

Showing a profit, I thought we we're cruising..

Until I checked the bank accounts.

There had to be a mistake...
How can there be profit, but NO CASH?

This (almost) catastrophic lesson changed my business forever.

I learned revenue & profit are secondary to CASH FLOW.

Cash management is key to a healthy business that can fuel growth & pay shareholders.

Let's dive in...
Read 16 tweets
Jan 24
10 ways to grow 10x.

THREAD: tactics for growing your bootstrapped startup.
Without raising capital, my first startup went from dorm room idea to millions in sales.

Bootstrapping is a rewarding experience, with lucrative prizes.

However, its difficult & can take years.

With these blueprints, growth would've been faster.
1. Clear Responsibilities:

If tasks aren't assigned, they won't get done.

Wear multiple hats, but two can never wear the same hat.

Find the intersection of your skills & desires and own it.

Accountability = speed.
Read 15 tweets
Jan 22
It took me 10,000 calls to learn this playbook, but you're getting it FREE.

THREAD: How to sell $50K+ deals as a small business.
Without the backing of a big brand, selling high ticket deals can seem impossible.

Truth is, its not.

But the tactics are different - there is more to overcome.

Let's dive in...
Take the position of the buyer.

Misallocating $50K+ is a serious error & could result in demotion or termination.

Choosing the wrong vendor impacts families & careers.

Therefore, big buying decisions are made with EMOTION.
Read 12 tweets

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