Over the weekend I somehow hit 80K followers on this site, which is just wild to me. Five years ago I started with something like 2K, and that had taken me seven years to scrape together.
Some things I have learned along the way as the audience has grown.
There were never any real "giant surges" that led to gaining 10K followers in a week or anything like that. It was about consistently being me.
My relationship with the site has changed as well. I used to be much likelier to put any thought that crossed my mind onto Twitter.
There are inflections that come with a larger audience. There's remarkably little I can tweet these days that SOMEONE won't take issue with.
I used to not understand why people would grow a Twitter account to 60K-70K followers and then just... stop tweeting.
I think I understand better now. You stop being "a person" and start being "a persona" instead.
There's a weird kind of loneliness in popularity. Everyone knows who you are, vanishingly few people know *who you are*, if that makes sense.
As the audience grows, your capacity to do harm increases. "I say something ill-considered to 20 people" isn't great; "I say the same thing to an audience that's 4x the population of the town I grew up within" is quite another.
Something I always try to remember as well is that as someone who's demographically wildly over-represented, I get grief orders of magnitude less than marginalized folks do.
Twitter also flat out doesn't do nuance. It has remarkably little patience for things that don't fit neatly into 280 characters.
The world is *complicated!* Most things don't lend themselves to simple analysis like that.
One of the weird parts about this situation is that it's completely unsympathetic to folks who haven't gone through it themselves. "Oh, everyone knows who you are and engages with you constantly? MUST BE NICE!"
Sometimes. But not always.
Having an AUDIENCE here is simultaneously both more and less useful than you'd think.
I've never directly monetized it (nor do I plan to), but it's definitely led to a variety of business opportunities over the years.
I wouldn't say it's made me a happier person.
But what it has done is given me the chance to meet people that I've admired from a distance for a while. It's opened the door for new coworkers, experiences, and points of view. It's diversified aspects of my life in fascinating ways.
And somehow, despite some very hot takes over the years?
I've still gone a decade on this platform without becoming Today's Main Character.
All things considered, I'll take it.
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Let's build something new: a screenshot repo with a custom domain. Datastore is S3, DNS is CloudFlare. Eeny meeny miney Pulumi. @PulumiCorp, you're up.
They have a handy "S3 static site" tutorial option. It's in JavaScript, with a link to the Python code. Nice!
The first command errors. Less than nice.
(It wants `pulumi new` first).
They offer sample code on GitHub. This is why I have @CASSIDO's keyboard handy.
One of the joys of being a publicly traded company is that Amazon gets to (read as: must) file a bunch of annual reporting information, in the form of a 10-K filing. In this thread I'll read through it and summarize the interesting @awscloud bits.
Amazon thinks about its business in three segments: North America, International, and AWS.
The Alexa org presumably yearns to break free into its own business unit.
I've talked in depth previously about Amazon's post-employment non-compete agreements. They're scoped to all of Amazon.
Analysts expected Amazon to post earnings of $3.61 per share; actual earnings per share is $27.75 because some enterprising @awscloud product manager figured out how to pass network traffic through *TWO* Managed NAT Gateways on its way to the internet.
A thread.
Wild that @awscloud is now a $70 billion annual run rate business. But don't worry, AWS employee friends; the market cares not a whit how well you perform your jobs.
"AWS" isn't even *mentioned* until page 2 of the announcement.
For Financial Year 2021 (which is like calendar year 2021 except boring) @awscloud grew 37% over the previous year. Yes, they've won some giant customers to help grow that, but for god's sake TURN YOUR EC2 INSTANCES OFF WHEN YOU'RE DONE WITH THEM!
"web3 / nfts are a scam" vs. "no they're not" arguments in my mentions are tiresome, so in this thread let's talk about something that's definitively a scam because I built it to be.
Here's how to embezzle money from your employer via the @awscloud Marketplace:
(Somewhere @stephenorban's phone is making the Sev 1 sound and @mosescj58 takes an antacid tablet.)
Step 1: Go grab a CentOS or Ubuntu upstream AMI and package it as your own AMI. This is left as an exercise for the reader because I can't be bothered to do that in our glorious Serverless future.
And now, the Alphabet (Google's parent company) earnings call. It's the rarest of unicorns: a YouTube video that doesn't whine at me to upgrade to YouTube Premium.
The market is happy. Stock up 7.5% in after hours trading.
I've repeatedly said that if I were going to start a company from scratch today and I didn't have a pile of experience with @awscloud, I'd be hard pressed to choose a cloud provider who wasn't @GoogleCloud.
I stand by that, but let's bound this with the reality that I *do* have that experience with AWS.
If I'm building something for production, where downtime is going to have a real impact to my customers and to my business, it's borderline unthinkable that I'd pick a provider that isn't @awscloud.