Pretty good report on the earth shaking decision that the IAB’s consent framework and related pop up spam in Europe is illegal. Two unfortunate perspectives included in the piece that i’d like to flag to everyone. /1 
This data point is highly misleading and comes from the same group behind the framework at issue. For actual legit quality publishers, these types of ads are very much a minority of the ad revenues albeit they’re a majority of the impressions. That’s part of the problem. /2
This business professor shows up whenever there is a need to lobby the surveillance advertising and adtech lobby pov. I don’t get it. Regardless I would strongly urge no one go to him for legal advice. Strongly. /3
These developments matter significantly. Without controls on this data flow, publishers are an interchangeable commodity used for advertising companies to track users across their lives and microtarget them in the most profitable way possible - often not on quality publishers. /4
Also important to know google and Facebook collect most of their data as 3rd parties in similar fashion so bar being raised on privacy won’t just benefit them as their lobbyists and friendly academics would like to scare you into believing. Full report. bloomberg.com/opinion/articl… /5
This is relevant to @parmy’s piece if you want to dig into some of the underlying effects on publishing as the privacy bar is raised. As antitrust and data protection are integrated, we get towards solutions.
https://twitter.com/jason_kint/status/1394656767464902656
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