15 years ago today, the @nineinchnails #YearZero ARG experience I co-created w/Trent Reznor & 42 Entertainment kicked off with a message hidden in a tour t-shirt and a USB stick discovered in a bathroom stall at a NIN concert in Portugal. 1/ 
For months, fans around the world discovered our Year Zero mythology through a complex interactive community experience that was one of the most exciting projects I’ve ever worked on, and meant so much to fans who participated that people still bring it up to me regularly. 2/
Here's an archived February 2007 @RollingStone article about the #YearZero ARG that's fun to look back on: web.archive.org/web/2008061904… 3/
On my YouTube I've posted a 4K AI-upscale "remaster" of the original 2007 NIN #YearZero trailer that I created, which served as both an artifact from the sci-fi mythology and a clue in the alternate reality game: 4/
Incidentally, in the canon of Year Zero's future mythology, this past Thursday - February 10th, 2022 - is the date the mysterious phenomena known as The Presence is spotted over the US capitol building and around the world. We are now officially in Year Zero. /
I wrote in-depth about the process of how the Year Zero album art of "The Presence" came to be: patreon.com/posts/in-depth…
Here’s a PDF of all the websites from the #YearZero Experience!
https://twitter.com/bear078/status/1492599712284819461
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