Thread by @richstemecom

If you aren’t gathering leads, you’re leaving money on the table.

///THREAD/// on my 5 BEST lead gen practices for eCom stores 🧵

Think about it - you pay ads for these visitors to land on your page, and then you let them go without getting their contact.

Sounds crazy.

Not all your store visitors will buy the first time they’re browsing your store. But, once they’re there, don’t lose them so easily.

Warm leads that were already in touch with your business once have a much higher chance to convert than cold leads. So, perfect for remarketing.

Tip 1: Offer an incentive (lead magnet)

Offer something of value in exchange for their email address.

This is the oldest trick in the book that marketers have used in their lead gen campaigns for years.

The golden rule is - the more value you offer for free, the more details you can ask from them.

Want them to fill out an entire questionnaire?

You better offer something worth their while!

Some great examples of freebies to offer are:

- A free product sample
- An eBook
- Templates or other digital (downloadable) products
- A free webinar
- A discount on their next purchase
- A swipe file
- Free shipping

These are all so-called lead magnets. You give them for free in return for an email.

Tip 2: Segment different funnel stages

Separate your leads into the different funnel stages they belong to.

Some customers might be further down the funnel and ready to make a purchase, while others need more warming up.

Segmenting different customer leads into groups like these will allow you to remarket the appropriate message to each group.

For instance, you should send different automated emails to abandoned cart visitors and those who just browsed through your products.

It’s also different when you email an existing customer with new product selections vs. when you email a visitor that gave you their email to download your free eBook.

Tip 3: Lookalike audiences

Collecting a database of emails opens many possibilities, not just for email marketing but also for paid ads.

Whether you’re using FB or TikTok, upload your list of emails (visitors or even customers), and let the platform find you the people most similar to them.

People who are similar to your website visitors are more likely to be interested in visiting your store as well.

The same goes for current customers - their lookalikes are more likely to also buy from you.

Tip 4: Post-purchase

Gathering your customers’ emails is also a type of lead generation. And, this is crucial, so keep up with me here.

Acquiring a new customer (from a cold lead to a buyer) takes more time and money than retaining a current customer (and turning them into a repeat buyer).

A foolproof way of doing that is, of course, by providing excellent customer service first and foremost.

To strengthen your customer relationship even further, don’t stop communicating after they buy. In fact, continue staying in touch by sending them emails.

These can be things like:

- Products you might like (cross-sell)
- Products that go well with… (upsell)
- Loyalty or cashback (gamify the buying experience)
- Discounts on their next purchase

Tip 5: Extra efforts

To boost your lead gen campaign and gather more leads, you have to be a bit creative.

What I like to do is use one (or all) of these things:

- Push notifications
- Live chat
- Content subscriptions

Push notifications are instant updates on your activity that (if allowed) the visitor will get in their browser. This is your chance to convert them from a visitor to a lead.

Don’t spam people with too many unrelated push alerts. Make sure they’re relevant and enticing.

Live chat is another way to generate leads on the spot. I love using live chat for my stores since that’s what often helps me close a sale when the potential customer is in doubt.

With live chat, the person that’s about to buy is right there on the spot.

So, now’s your time to reassure them, get their email, or push them in the right direction.

I’ve lost a lot of sales by not realizing the power of live chat sooner.

And, finally, subscription boxes!

If you’re blogging, ensure your articles are optimized according to best SEO practices. I prefer targeting long-tail keywords for a more targeted audience.

Now, use these SEO efforts and place a subscription/newsletter box at the end of each blog article.

If the reader values your content, they’ll give you their email in return for more valuable tips in their inbox.

What do you do to generate leads for your eCom business? I’d love to hear different ideas. Drop them below 👇

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