Thread by @afmoldtimer

2022-23 #FM22 financial analysis - Southampton FC

A successful season saw the side achieve Champions League football for the first time in the club's history. Revenues rose by 55%, from £225m to £347m

The biggest % rise in revenues coming from the new owners putting in their own money to pay off the previous director's debt.

Prize money also rose substantially (32%) given the improvement to 3rd place finish in the Premier League up from 7th.

Merchandising also saw a big boost, with a 95% rise - that's a lot of extra flags, shirts, and mugs.

Player wages rose by 14% as the squad saw considerable investment into new players. This saw loyalty bonuses rise considerably too (272%), as new players demanded signing bonuses

However, there were also investments into the facilities too with upgrades to the youth training pitches and to the first-team facilities too. Both are now considered state of the art.

The rise in profits meant a tax bill of £24m, up by 138% on the previous season.

Total player payments actually fell in relation to total revenue (after deducting player acquisitions) (36% down from 43%) - a sign that the wage increases in the existing squad and the newly acquired players paid off from an immediate investment standpoint.

Player trading itself saw transfer revenues received rise, as a number of players were sold on. The main chunk of this came from the sales of JWP to Man UFC for £58m, and Che Adams to Spurs for £32m.

This left space in the transfer budget for acquisitions to the tune of £147m, which made up 43% of overall expenditure - up 204%.

This led to a net spend of £35m, up from a net spend of -£9m the previous year.

With these funds, and excluding loans of Gilmour and Krejčí, the below permanent signings were made to strengthen the playing squad:

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