Creating content is HARD.
It's primarily a mental game but once you overcome some simple roadblocks... The industry will start to think you just got 'lucky' with your content.
Here's what I wish I knew 10 years ago.
11 IMPORTANT Lessons About Content Creation👇🏿
It's primarily a mental game but once you overcome some simple roadblocks... The industry will start to think you just got 'lucky' with your content.
Here's what I wish I knew 10 years ago.
11 IMPORTANT Lessons About Content Creation👇🏿
Create More Than You Critique
It's easy to write an essay every week talking about how horrible someone else is or how bad everything is in the industry. It's easy to critique someone else's work.
But it rarely pays the best reward.
Avoid hate-bait.
It's easy to write an essay every week talking about how horrible someone else is or how bad everything is in the industry. It's easy to critique someone else's work.
But it rarely pays the best reward.
Avoid hate-bait.
https://twitter.com/TheCoolestCool/status/1321094051618324495
Create Restrictions
The idea that creativity comes from constraint is real.
Give yourself restrictions on what you will and will not create content about. Give restrictions on style, formation, length, etc...
Don't end there.
Give yourself restrictions on time to create.
The idea that creativity comes from constraint is real.
Give yourself restrictions on what you will and will not create content about. Give restrictions on style, formation, length, etc...
Don't end there.
Give yourself restrictions on time to create.
Be Patient With Results
You don't need to rank the day after publishing. You don't need a promotion because it's been a year. You don't need millions of leads the day you launch. You don't need to skip steps in the creation process.
You don't need to rank the day after publishing. You don't need a promotion because it's been a year. You don't need millions of leads the day you launch. You don't need to skip steps in the creation process.
Go The Extra Mile (Always)
When you think a piece is ready to go live ask:
What could I do to make this more memorable?
And then go do that thing...
When you think a piece is ready to go live ask:
What could I do to make this more memorable?
And then go do that thing...
Use Your Calendar To Get In The Zone
Wednesdays are my favorite day of the week. I call the 'wired in Wednesdays' and they're the one day when I take no meetings or calls.
I just put in my headphones and create.
Forcing yourself to create is the key to forming a habit.
Wednesdays are my favorite day of the week. I call the 'wired in Wednesdays' and they're the one day when I take no meetings or calls.
I just put in my headphones and create.
Forcing yourself to create is the key to forming a habit.
Embrace The Remix
Look for inspiration outside of a blank Google doc or camera pointing at your face. Study the mediocre assets that came before you to create something great.
Look for inspiration outside of a blank Google doc or camera pointing at your face. Study the mediocre assets that came before you to create something great.
https://twitter.com/TheCoolestCool/status/1463207318569500674
Study The Fundamentals
You need to know the fundamentals of great storytelling as a content creator. You need to study concepts like:
Plot Development. Characters. Strong Ledes. Suspense. Interventions. Psychology. Narratives. Frameworks.
Don't just chase the final tool.
You need to know the fundamentals of great storytelling as a content creator. You need to study concepts like:
Plot Development. Characters. Strong Ledes. Suspense. Interventions. Psychology. Narratives. Frameworks.
Don't just chase the final tool.
Storytelling Isn't Just For Fun Brands
It works in B2B. It works in SaaS. It works in manufacturing. It works in every single industry.
Good storytelling is a gift.
It works in B2B. It works in SaaS. It works in manufacturing. It works in every single industry.
Good storytelling is a gift.
https://twitter.com/TheCoolestCool/status/1474047933972635651
Consistency Is Underrated
Consistency is hard. It also pays the best.
Creating a blog post better than anything in the market each month is hard. Creating a video every week that adds value is hard. Creating daily podcasts is hard. But..
The hard things pay the best returns.
Consistency is hard. It also pays the best.
Creating a blog post better than anything in the market each month is hard. Creating a video every week that adds value is hard. Creating daily podcasts is hard. But..
The hard things pay the best returns.
Incorporate Your Own Personality
Don’t shy away from your own style.
If you avoid including any type of human element into your copy — The essay or blog post is will sound just like everyone else. Lean into what makes your voice unique.
Don’t shy away from your own style.
If you avoid including any type of human element into your copy — The essay or blog post is will sound just like everyone else. Lean into what makes your voice unique.
Make People Feel Something
This is one of my personal secrets weapons for creating good content.
At the end of a post; you want people to feel something. Feel excited. Feel inspired. Feel informed. Feel happy.
Feel something!
A nice call to action often does the trick here.
This is one of my personal secrets weapons for creating good content.
At the end of a post; you want people to feel something. Feel excited. Feel inspired. Feel informed. Feel happy.
Feel something!
A nice call to action often does the trick here.
If you enjoyed this thread, follow @TheCoolestCool 👀
Regular tweets about:
> Content marketing
> Entrepreneurship
> Storytelling
> Business
> Startups
I share everything I know.
Regular tweets about:
> Content marketing
> Entrepreneurship
> Storytelling
> Business
> Startups
I share everything I know.
And don't forget to subscribe to:
Foundation Newsletter
It's a 2x a week newsletter that shares an essay (Tuesdays) on marketing and a weekly round up (Thursdays): content.foundationinc.co/insights
Foundation Newsletter
It's a 2x a week newsletter that shares an essay (Tuesdays) on marketing and a weekly round up (Thursdays): content.foundationinc.co/insights
If you've made it this far...
I know you're my kind of people so I've put together this collection of marketing threads that I think you're going to love. Enjoy:
I know you're my kind of people so I've put together this collection of marketing threads that I think you're going to love. Enjoy:
https://twitter.com/TheCoolestCool/status/1475811908976623626
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