Let’s be honest.
Content & SEO are the most underrated & disrespected part of the marketing mix. We’ve got…
CMOs getting laid off each week. ai companies claiming to replace content writers. And traditional media budgets still getting more love than SEO.
Here's why👇
Content & SEO are the most underrated & disrespected part of the marketing mix. We’ve got…
CMOs getting laid off each week. ai companies claiming to replace content writers. And traditional media budgets still getting more love than SEO.
Here's why👇
We spend too much time talking about things that CEOs don’t care about:
DA35 Links. Do Follow Links. Trust Flow. Open Rates. Time Spent On Site. Engagement. Alexa Rank.
When we should be talking about:
SQLs. MQLs. Assisted Revenue. Leads. Sales. Pipeline Growth. Etc..
DA35 Links. Do Follow Links. Trust Flow. Open Rates. Time Spent On Site. Engagement. Alexa Rank.
When we should be talking about:
SQLs. MQLs. Assisted Revenue. Leads. Sales. Pipeline Growth. Etc..
We don’t embrace the idea that content can contribute to a long term competitive advantage.
The power of an SEO moat is real.
If you can own the SERP across multiple keywords in your domain; you will be able to print money for years to come.
The power of an SEO moat is real.
If you can own the SERP across multiple keywords in your domain; you will be able to print money for years to come.
We treat content & SEO more like an expense than an investment.
Content marketing is just like investing.
Some things are high risk. Some things are low risk. Some things can have high ROI. Some things will have low ROI.
Content marketing is just like investing.
Some things are high risk. Some things are low risk. Some things can have high ROI. Some things will have low ROI.
We don’t embrace the fact that 1 piece of content can become 20 other pieces of content.
Repurpose that podcast and turn it into a blog post. Turn that blog post into a Twitter thread. Turn that thread into a carousel on IG.
Embrace the remix to maximize ROI.
Repurpose that podcast and turn it into a blog post. Turn that blog post into a Twitter thread. Turn that thread into a carousel on IG.
Embrace the remix to maximize ROI.
We underestimate the power of distribution. It’s one of the biggest forces in marketing success.
Two brands can create the same exact piece of content but the brand that distributes their content the best will always see more ROI.
Two brands can create the same exact piece of content but the brand that distributes their content the best will always see more ROI.
We think content is old news.
Don’t get me wrong. Web3, NFTs, Attribution, ABM, Metaverses, Crypto and all the other trending topics are very exciting.
They’re HUGE opportunities.
But so is content… If you create enough great content - you will unlock amazing leverage.
Don’t get me wrong. Web3, NFTs, Attribution, ABM, Metaverses, Crypto and all the other trending topics are very exciting.
They’re HUGE opportunities.
But so is content… If you create enough great content - you will unlock amazing leverage.
Content and SEO can provide you with leverage because you can build an audience and community.
Once you have it. You don’t need to:
Fly across the globe to reach your audience. Sponsor that event. Pay to distribute job postings. Reach out the journalists.
You have leverage.
Once you have it. You don’t need to:
Fly across the globe to reach your audience. Sponsor that event. Pay to distribute job postings. Reach out the journalists.
You have leverage.
Content can be a business moat.
The thing is… It takes time.
A brand that creates and optimizes 50 pieces of content this year could generate 800,000 monthly organic visits from those same pieces of content 2 years from now.
And the competition will be playing catch-up.
The thing is… It takes time.
A brand that creates and optimizes 50 pieces of content this year could generate 800,000 monthly organic visits from those same pieces of content 2 years from now.
And the competition will be playing catch-up.
Time in the content game is one of the most powerful plays.
You can create and press publish something today that will shape culture & influence people for years.
One post can reach millions of people. You just have to optimize or distribute it.
Content scales.
You can create and press publish something today that will shape culture & influence people for years.
One post can reach millions of people. You just have to optimize or distribute it.
Content scales.
In 2030, CMOs are going to wish they invested in content & SEO more in 2022 than they did.
Don’t be one of those execs.
Invest now. Thrive later.
Here’s a great thread to learn about content a bit more in-depth:
Don’t be one of those execs.
Invest now. Thrive later.
Here’s a great thread to learn about content a bit more in-depth:
https://twitter.com/TheCoolestCool/status/1436429082313601024
And here’s another content tip…
Subscribe to @FoundationIncCo’s newsletter. Your competition probably already does: foundationinc.co/newsletter/
And follow @TheCoolestCool to get more content like this in your feed.
Subscribe to @FoundationIncCo’s newsletter. Your competition probably already does: foundationinc.co/newsletter/
And follow @TheCoolestCool to get more content like this in your feed.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
