Tim Soulo 🇺🇦 Profile picture
Feb 25, 2022 54 tweets 24 min read Read on X
I'm going to post all further updates about #RussiaUkraineWar in this thread.
These children are now hiding in Kyiv subway because of regular air attacks in the city.

I can't even imagine what their parents feel right now.
And here is Kyiv itself.
Russian propaganda tells its people (and the rest of the world) that no civilian buildings are being attacked.

Mobile phone cameras of Ukrainian people tell otherwise.

#UkraineUnderAttack
You don't need to know the language to feel the optimistic energy of this Ukrainian soldier, who's telling Russian soldiers that they're in for a treat.

The level of bravery of Ukrainian army under Russian threat it totally unfathomable 🤯
Russian propaganda tells its people that there are no casulties among Russian military.

In reality there are hundreds (some sources say thousands) of them in just 2 days.

photo by @nytimes #UkraineUnderAttack
This sounds REALLY REALLY REALLY REALLY bad!!!

"thermobaric weapons"

#UkraineUnderAttack

A Russian guy kneeling to apologize for his president's crimes.

Obviously, not all Russians are supporting #Putin. Even though Russian propaganda is incredibly strong.
Ukrainian people in shelter singing national anthem.

#Ukraineunderattack
Citizens of Kyiv have kindly prepared some Molotov cocktails for Russian armed forces.

That's the hospitality you get if you come armed and uninvited.

#UkraineWar
"...there are no casualties among Russian soldiers..."

Yeah, RRRight..

The guys from this tank surely survived.

Russian people should come together and protest this war!!

Your people are dying too!

For no reason!

#RussiaUkraineWar
Even the Simpsons are on our side! 🙃

Eiffel Tower

(can friends from France please confirm that it's not Photoshop and it's happening right now?)
Meanwhile in Moscow.

Aren't these rockets a little too big for a "military operation?"

Looks more like GENOCIDE to me.

#StopPutin #UkraineWar #Ukraineunderattack
If you want to help Ukraine in this war, here is a list of organisations which you can donate to:

mkip.gov.ua/en/content/vol…

Every little bit of help counts 🙏

#StopRussia #UkraineRussiaWar
My hometown (Mykolaiv) just managed to withstand the attack of Russian troops!!!

Too early to celebrate anything. But the bravery of our armed forces is absolutely incredible!

This buys us more time for the rest of the world to intervene.

#StopPutin #StopRussia #UkraineWar
Welp.. that didn't last long..

Three new explosions were just reported in my hometown.

😰
If you want to help, please retwet this thread with #UkraineUnderAttack hashtag.

Friends from Russia...

I know you're afraid to speak out..

But while you're afraid to post THE TRUTH on social media both our people are dying in this war!
Imagine asking your mom if she hears any exposions nearby...
From what I know our President has declined the US offer to evacuate him.

Better send us some weapons!

Kyiv is still under Russian attack 😰
Odessa, an otherwise absolutely gorgeous tourist city, is now seeing the work of counter-air defence systems from their windows.
This is how people of Ukraine used Molotov cocktails to resist our own government forces back in 2014.

You can be sure that the same "warm welcome" is awaiting Russian troops in Kiev.

How come Putin thought it would be a leisurely walk for him?
Looks like Arnie is a much better "SMM expert" than many folks shilling their own agendas right now

Georgia is supporting Ukraine!!

Dear Russia, please show your support too! This is the only way to end this war right now

Huge explosion in Kyiv
Russian rocket hits civil appartment building in Kyiv

don’t trust Russian propaganda, that says they only target militaty
A video of Russian rocket hitting civil appartment building in Kyiv

For the record: there's no military buildings in the vicinity.
From another angle
The road sign of my hometown.

Russian agression is real.

#StopRussia #StopPutin #UkraineInvasion
Putin is often bragging about the power and strength of his army.

But look at the condition of that Russian tank, which Ukrainian troops managed to obtain.

I guess Putin didn't care that his soldiers have no chances to survive in that barely functional pile of junk. 🤷‍♂️
A restaurant in my hometown preparing meals for soldiers, doctors, government officials and everyone else who's helping around the clock to resist Russian invasion.

Incredible levels of unity among Ukrainians!

Mr. Put-ler chose the wrong nation to conquer! 😡

#UkraineWar
Just visited Ukrainian embassy in Singapore, where some local activists gathered for a meeting to discuss what we can do from far away to help our country.

Spreading truthful information and educating people about Russian military agression is among top priorities right now.
20-year old Russian soldiers, who say they didn't want to come and fight, they were forced to do it.
Kyiv
Any call for help in social networks and dozens of locals show up in a matter of minutes with whatever was needed. 🙏
Residential building in Chernigov.

Don't listen to what Russian propaganda says. LOTS of civil Ukrainians are getting killed and injured.

#StopPutin #StopWar #UkraineUnderAttack
War brings out the best in people, but it also brings out the worst.

Marauders.

The positive side is that I'm not seeing many reports of that. This is the only case actually.

#UkraineUnderAttack
I was born and grew up in Ukraine. But I speak fluent Russian.

And I'm well familiar with Russia's influencers (singers, actors, comedians, etc).

None of them is publicly condemning Russia's war in Ukraine.

They're all afraid of Putin.

Good thing that Ukrainians aren't.
oops...

Marauders = Looters

The former is how we call them in Russian.
A brave unarmed Ukrainian is trying to stop a Russian tank. 🇺🇦👊

(the women on the video says that there are LOTS AND LOTS of these tanks passing by)
Looks like all TV channels in Russia currently transmit Ukrainian music.

(if any Russian friends are reading, please confirm)

Could be the result of @YourAnonTV work?
Another air strike alarm in my hometown.

My parents went to the bombshelter to wait it out.

When will the world stop this idiot Putin?
FYI:

I'm avoiding to tweet some of the most horrible imagery from Russian invasion so that I don't get blocked for shoking content (or reported by Russian trolls).

But you can trust my word that there's lots of dead bodies on Ukrainian soil right now.
Remember I said this is going to happen? Ukrainian "bartenders" have quite an experience with Molotov cocktails.

We have the first documented act of civil resistance to Russian military forces.

How brave should you be to do that?

#UkraineUnderAttack #UkraineWar #StopPutin
Kharkiv.

Residential area.
Civil Ukrainians preparing to greet Russian troops.

How many people should die in this absolutely stupid war which Putin started for basically no reason at all?

#UkraineWar #StopRussia #StopPutin
A kingergarden in Chernigov after Russian attack.

A KINDERGARDEN!!!

I don't have any information about the casualties, but I'm hoping none of the kinds were there at the time of attack.

#Ukraineunderattack #StopRussia #StopPutin
I applaud Ukrainian marketers 👏👏👏

Looks like Russian pirate video hosting sites are filled with Ukrainian pre-roll ads, where a very famous Ukrainian travel blogger talks about the Russian invasion in Ukraine.

Also... ZETFLIX 😂
Oh!

I think I need to provide important context to my previous message.

It seems like people in Russia are losing access to social media sites (YouTube, Facebook, Instagram, etc).

Which means it gets harder to reach them with anything but Russian propaganda.
Hilarious!

Russia can't even create proper fake news.

They used the same guy to shoot two different scenes about letting go two groups of Ukrainian war prisoners.

:facepalm:

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More from @timsoulo

Apr 21, 2023
How do you create "OG images" for your blog?

- Grab a random image from an article?
- Find a relevant stock photo & slap some text on it?
- Use Canva?
- Order a custom illustration for each article?

Here at @ahrefs we just switched from custom design to auto-generating them.🙂 Image
There's actually an entire story behind our blog's "featured images," which I shared a few years ago.

Check it out here:
That story ends with us developing a recognisable style and hiring an in-house illustrator to draw a custom image for every single article we publish.

And we were quite happy with this setup for a while...

..up until we started scaling our content output. 😅
Read 10 tweets
Nov 23, 2022
Since the topic of traffic estimations is top of mind again, let me throw my 2 cents in.

"How accurate are the traffic estimates in @ahrefs ?"

It depends 🤷‍♂️

Does the website get lots of traffic from:
- long tails?
- branded searches?
- seasonal queries?
- news/trends?
^ each of these types of search queries have their own caveats.

@ahrefs might not have enough long tails, or underreport the branded searches or lag behind some seasonal trends...

Those things might seem straightforward, but in reality they're super challenging to get right.
That is why the accuracy of organic search traffic estimations in Ahrefs can differ quite substantially for different kinds of websites.

[see the attached graph]

For some websites, we are off by less than 5%. For others, we can be off by more than 500%.
Read 8 tweets
Aug 3, 2022
Zero-Volume Keywords

^ they seem like one of the latest hot trends in SEO.

But I honestly don't get what all the hype is about. 🙂
So an SEO tool like @ahrefs shows that there's little to no searches for a given keyword.

Then you rank for it and look it up in GSC..

And there's actually a bunch more clicks than Ahrefs has promised.

So..? :)
I imagine it is rather well known that Search volumes in Ahrefs won't perfectly match your impressions in GSC.

There are many reasons for it, but here's a super simple one:

- Ahrefs gives you annual average (past 12 months).
- GSC shows you last 3 months data by default.

🤷‍♂️🙂
Read 9 tweets
Aug 2, 2022
5 useful things you can do with @ahrefs SEO toolbar.

( 4 of them are FREE )
I'm sure most of you folks are aware of the "original" functionality of Ahrefs' SEO toolbar:

• Show Ahrefs' metrics of a visited URL
• Show Ahrefs' metrics of every page in a SERP
But in the past few years we've expanded the functionality of our toolbar quite a bit & added many useful features to it.

(we've also re-designed it from scratch and made it a lot prettier)

So here are 5 useful features of @ahrefs SEO Toolbar which you likely didn't know about:
Read 9 tweets
May 12, 2022
Keyword Difficulty...

- How much can you trust this 2-digit number?
- How is it even calculated?
- Is KD enough for gauging your chances to rank?

^ I answred all of these questions (& more) in my latest article on the Ahrefs Blog:

ahrefs.com/blog/keyword-d…

TL;DR thread below 👇 Image
Let's start from the last Q:

"Is KD metric enough for gauging your chances to rank?"

NO!

Ask any professional SEO to MANUALLY gauge your chances to rank for a given keyword & I'm sure they will refrain from making any specific promises (if they're a true professional ofc).
Many people erroneously expect the Keyword Difficulty metric to boil down the entire sophisticated Google ranking algorithm to a simple 2-digit number.

Like 42.
(did you catch the reference?)

That is obviously not possible.
Read 12 tweets
Apr 6, 2022
9 "interesting" marketing stunts that we did at @ahrefs
Let's face it, most of digital marketing is rather "unexciting:"

- Create "SEO content" & grow traffic
- Run ads on BOFU keywords
- Retarget visitors with FB ads
- Build an email list & setup automation
- Optimise your landing pages
- Start a community
- etc

🥱
I'm not the most creative marketer on the planet, but I'm always looking for ways to break this routine and do something outside of that box.

So here's a list of 9 "interesting" marketing stunts that we've carried out at Ahrefs in the past few years:
Read 25 tweets

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