Tim Soulo 🇺🇦 Profile picture
Feb 25 54 tweets 24 min read
I'm going to post all further updates about #RussiaUkraineWar in this thread.
These children are now hiding in Kyiv subway because of regular air attacks in the city.

I can't even imagine what their parents feel right now.
And here is Kyiv itself.
Russian propaganda tells its people (and the rest of the world) that no civilian buildings are being attacked.

Mobile phone cameras of Ukrainian people tell otherwise.

#UkraineUnderAttack
You don't need to know the language to feel the optimistic energy of this Ukrainian soldier, who's telling Russian soldiers that they're in for a treat.

The level of bravery of Ukrainian army under Russian threat it totally unfathomable 🤯
Russian propaganda tells its people that there are no casulties among Russian military.

In reality there are hundreds (some sources say thousands) of them in just 2 days.

photo by @nytimes #UkraineUnderAttack
This sounds REALLY REALLY REALLY REALLY bad!!!

"thermobaric weapons"

#UkraineUnderAttack

A Russian guy kneeling to apologize for his president's crimes.

Obviously, not all Russians are supporting #Putin. Even though Russian propaganda is incredibly strong.
Ukrainian people in shelter singing national anthem.

#Ukraineunderattack
Citizens of Kyiv have kindly prepared some Molotov cocktails for Russian armed forces.

That's the hospitality you get if you come armed and uninvited.

#UkraineWar
"...there are no casualties among Russian soldiers..."

Yeah, RRRight..

The guys from this tank surely survived.

Russian people should come together and protest this war!!

Your people are dying too!

For no reason!

#RussiaUkraineWar
Even the Simpsons are on our side! 🙃

Eiffel Tower

(can friends from France please confirm that it's not Photoshop and it's happening right now?)
Meanwhile in Moscow.

Aren't these rockets a little too big for a "military operation?"

Looks more like GENOCIDE to me.

#StopPutin #UkraineWar #Ukraineunderattack
If you want to help Ukraine in this war, here is a list of organisations which you can donate to:

mkip.gov.ua/en/content/vol…

Every little bit of help counts 🙏

#StopRussia #UkraineRussiaWar
My hometown (Mykolaiv) just managed to withstand the attack of Russian troops!!!

Too early to celebrate anything. But the bravery of our armed forces is absolutely incredible!

This buys us more time for the rest of the world to intervene.

#StopPutin #StopRussia #UkraineWar
Welp.. that didn't last long..

Three new explosions were just reported in my hometown.

😰
If you want to help, please retwet this thread with #UkraineUnderAttack hashtag.

Friends from Russia...

I know you're afraid to speak out..

But while you're afraid to post THE TRUTH on social media both our people are dying in this war!
Imagine asking your mom if she hears any exposions nearby...
From what I know our President has declined the US offer to evacuate him.

Better send us some weapons!

Kyiv is still under Russian attack 😰
Odessa, an otherwise absolutely gorgeous tourist city, is now seeing the work of counter-air defence systems from their windows.
This is how people of Ukraine used Molotov cocktails to resist our own government forces back in 2014.

You can be sure that the same "warm welcome" is awaiting Russian troops in Kiev.

How come Putin thought it would be a leisurely walk for him?
Looks like Arnie is a much better "SMM expert" than many folks shilling their own agendas right now

Georgia is supporting Ukraine!!

Dear Russia, please show your support too! This is the only way to end this war right now

Huge explosion in Kyiv
Russian rocket hits civil appartment building in Kyiv

don’t trust Russian propaganda, that says they only target militaty
A video of Russian rocket hitting civil appartment building in Kyiv

For the record: there's no military buildings in the vicinity.
From another angle
The road sign of my hometown.

Russian agression is real.

#StopRussia #StopPutin #UkraineInvasion
Putin is often bragging about the power and strength of his army.

But look at the condition of that Russian tank, which Ukrainian troops managed to obtain.

I guess Putin didn't care that his soldiers have no chances to survive in that barely functional pile of junk. 🤷‍♂️
A restaurant in my hometown preparing meals for soldiers, doctors, government officials and everyone else who's helping around the clock to resist Russian invasion.

Incredible levels of unity among Ukrainians!

Mr. Put-ler chose the wrong nation to conquer! 😡

#UkraineWar
Just visited Ukrainian embassy in Singapore, where some local activists gathered for a meeting to discuss what we can do from far away to help our country.

Spreading truthful information and educating people about Russian military agression is among top priorities right now.
20-year old Russian soldiers, who say they didn't want to come and fight, they were forced to do it.
Kyiv
Any call for help in social networks and dozens of locals show up in a matter of minutes with whatever was needed. 🙏
Residential building in Chernigov.

Don't listen to what Russian propaganda says. LOTS of civil Ukrainians are getting killed and injured.

#StopPutin #StopWar #UkraineUnderAttack
War brings out the best in people, but it also brings out the worst.

Marauders.

The positive side is that I'm not seeing many reports of that. This is the only case actually.

#UkraineUnderAttack
I was born and grew up in Ukraine. But I speak fluent Russian.

And I'm well familiar with Russia's influencers (singers, actors, comedians, etc).

None of them is publicly condemning Russia's war in Ukraine.

They're all afraid of Putin.

Good thing that Ukrainians aren't.
oops...

Marauders = Looters

The former is how we call them in Russian.
A brave unarmed Ukrainian is trying to stop a Russian tank. 🇺🇦👊

(the women on the video says that there are LOTS AND LOTS of these tanks passing by)
Looks like all TV channels in Russia currently transmit Ukrainian music.

(if any Russian friends are reading, please confirm)

Could be the result of @YourAnonTV work?
Another air strike alarm in my hometown.

My parents went to the bombshelter to wait it out.

When will the world stop this idiot Putin?
FYI:

I'm avoiding to tweet some of the most horrible imagery from Russian invasion so that I don't get blocked for shoking content (or reported by Russian trolls).

But you can trust my word that there's lots of dead bodies on Ukrainian soil right now.
Remember I said this is going to happen? Ukrainian "bartenders" have quite an experience with Molotov cocktails.

We have the first documented act of civil resistance to Russian military forces.

How brave should you be to do that?

#UkraineUnderAttack #UkraineWar #StopPutin
Kharkiv.

Residential area.
Civil Ukrainians preparing to greet Russian troops.

How many people should die in this absolutely stupid war which Putin started for basically no reason at all?

#UkraineWar #StopRussia #StopPutin
A kingergarden in Chernigov after Russian attack.

A KINDERGARDEN!!!

I don't have any information about the casualties, but I'm hoping none of the kinds were there at the time of attack.

#Ukraineunderattack #StopRussia #StopPutin
I applaud Ukrainian marketers 👏👏👏

Looks like Russian pirate video hosting sites are filled with Ukrainian pre-roll ads, where a very famous Ukrainian travel blogger talks about the Russian invasion in Ukraine.

Also... ZETFLIX 😂
Oh!

I think I need to provide important context to my previous message.

It seems like people in Russia are losing access to social media sites (YouTube, Facebook, Instagram, etc).

Which means it gets harder to reach them with anything but Russian propaganda.
Hilarious!

Russia can't even create proper fake news.

They used the same guy to shoot two different scenes about letting go two groups of Ukrainian war prisoners.

:facepalm:

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More from @timsoulo

Feb 21
In December 2021 we have reallocated ~$200k (@ahrefs monthly paid traffic budget) into sponsoring creators & thought leaders in our space.

In case you missed:


Naturally, quite a few people asked me to share our results & takeaways from this campaign.
So here are some nuggets for you.

For $200k we sponsored:

- 72 videos
- 108 podcast episodes
- 138 newsletter issues
- 11 standalone projects and events
- 9 blog articles
- 7 SMM campaigns

Total unique partnerships signed: 60

(..& for 11 folks we were their first sponsor 🤗)
Average deal size was around $2-3k.

The cheapest podcast sponsorship - $140/episode.
(15 for $2100)

The cheapest email newsletter sponsorship - $85/email.
(10 for $850)

The most expensive deal - $20k for annual sponsorship of a marketing community.
Read 11 tweets
Nov 30, 2021
Long-tail keywords 🔑

Did you know there are two types of them?

1. Topical long-tail keywords
2. Supporting long-tail keywords

...and targeting the wrong type will likely lead to a waste of resources.

[more in the thread]
First, let's address the common mistake in the definition of "long-tails."

Long-tail keywords are NOT defined by their length in words, their specificity or propensity to convert.

They got their name from their position on the so-called "search demand curve:"
Long-tail keywords are those that have very low search volumes.

...whether they have 1 word in them or 5.

Yes, MOST 1-word keywords have high search volumes
& MOST 5+ word keywords have low SV.

But not all (see the attached pic)
Read 13 tweets
Nov 24, 2021
New to @ahrefs ?

Check out these 11 simple (yet actionable) use cases, which will help you get instant value from our SEO platform.
(1) See how much search traffic your competitors get

Every business owner wants to know how their competitors are doing.

Compare your website against your competitors and see which one of you gets more search traffic.
(2) Learn which pages bring search traffic to your competitors

For example, 33.3% of all search traffic to Ahrefs' own blog comes from just 5 articles:
Read 17 tweets
Nov 9, 2021
How we FAILED to scale our video content to other languages. 😬

^ A marketing FAILURE story.

(just in case you are tired of shiny success stories in your Twitter feed)
You may (or may not) know that we (@ahrefs) had quite a bit of success with video content.

Ahrefs TV, our YT channel, has 270k+ subscribers as of today and each new video gets tens of thousands of views.

@samsgoh did an INCREDIBLE job there! 💪

So then one day an idea occured to me, which I thought made a lot of sense:

Let's DUB our videos into a few other languages!💡

Sam's videos performed incredibly well in English, so even if dubbing would make them a little less fun to watch, they should still perform well.
Read 12 tweets
Sep 28, 2021
How to build backlinks.

A thread for SEO newbies. 🧵
If you want the pages of your website to rank high in Google, you will almost certainly need links.

Links from other websites tell Google that your content is notable and deserves to rank high.

So (generally) the more links you have - the better.

But how/where to get them?
Conceptually, there are just 4 ways to get links:

Add: Manually add links to websites.
Ask: Email website owners & ask for a link.
Buy: Exchange money for links.
Earn: Get links from people who visited your page.

(these come together into a totally un-memorable acronym — AABE)
Read 22 tweets
Jun 17, 2021
Let’s talk about “Link Building Outreach.”

I recently tried to acquire some links to one of my blog posts..

So I reviewed ~200 link prospects (collected by a contractor) and sent ~90 emails.

...and it was quite a learning experience to be honest.

[Read more..]
First.. The RESULTS:

🔹 ~200 prospects reviewed;
🔹 ~90 emails sent;
🔹 13 links acquired (a few more might come later);
🔹 14 people wanted some sort of a "deal;"
🔹 3 people said "no."

15% success rate is not too shabby (from what I've heard from my SEO friends).

Soo..
What did I learn in the process?

Quite a few things actually.

But before I share my "lessons" with you, please be advised that what is about to follow is mostly based on my GUT FEELING and perception, rather than any scientific evidence.

No A/B tests were done in the process.
Read 23 tweets

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