Thread by @PalmerReport

Ron DeSantis is a weak ineffective coward who makes empty moves to try to fictionally portray himself as a strongman. If you call him a "dictator" and such, just so you can be outraged at him, you're HELPING him. Want to defeat him? Expose him as the weakest loser in the nation.

Think it through. DeSantis WANTS to be seen as a dictator / authoritarian. If you feed that narrative, even in order to bash him, then you're working full time for DeSantis. You're his de facto publicist. You just don't know it, because you don't realize it's WHAT HE WANTS.

Most liberal pundits spend every day brainwashing us into believing that the only way to deal with someone like DeSantis (Trump, Putin, etc) is to sit around fretting about how "dangerous" he is. BUT THAT HELPS HIM. You're a moron if you think that's how political activism works.

And yes, most political pundits – on tv and twitter – want you to be morons. They want you to sit there paralyzed in fear and stare at the screen. They want you to think that fretting is "activism." They want you think you're only being "vigilant" if you're cowering like babies.

100% of our messaging about DeSantis should be about what a laughably inept FAILED governor he is. He's an asshole with deranged views. He's criminally corrupt. And he fucks up everything he touches. THAT is the message that will defeat him in Florida in 2022.

Some of you are so addicted to outrage, you WANT DeSantis to win, and your own side to lose, so you can feel even more outrage. You belong in mental treatment. Please delete your account and go get help now.

The REST of us need to be smarter about what activism actually is.

Calling DeSantis a "dictator" or "authoritarian" is not going to cause a single person to go out and vote against him. Didn't work when the right did it to Obama. Didn't work when the left did it to Trump. Persuadable voters just tune those words out. It's a 100% losing strategy.

Do you the Ukrainians sitting around fretting about how "dangerous" Putin is? No! They're doing everything they can to paint him as weak and vulnerable. Sure enough, persuadable nations agreed to get on board with trying to take Putin down.

If the Ukrainians had spent the past weekend painting Putin as a strong man just so they could feel outrage toward him, while fretting about how they're going to lose, there would be no Ukraine by now. When you go that route, you forfeit, and you instantly lose.

The only reason we defeated Trump in 2020 is that 10% of our side spent the entire election cycle fighting and winning, even as the other 90% of our side either fretted like losers the whole time, or just rooted for their own side to lose so they could feel more outrage.

For the past year, the media and the pundits – particularly on the left – have been trying to brainwash us into believing that Trump is somehow more powerful than ever. Why? So we'd stare paralyzed in fear at the screen and fret, so they'd hit their ratings marks.

Now that most people on our side can finally see Trump is completely washed up, the media and the pundits are trying to portray DeSantis as the new "authoritarian dictator" who can only be dealt with by staring at our screens all day and idly fretting about how omnipotent he is.

But if you want to defeat DeSantis, or finish off Trump, or take down Putin, or take down anyone else who's trying to get ahed by being seen as a strongman, our ONLY strategy is to destroy that person's effort to paint himself as a strongman.