1/ Watching the Kremlin's propaganda machine - used to preplanned and scripted programming- have to improvise in real time to the Russian public...It's becoming increasingly difficult to explain how an operation "targeted just to the East", is not over yet?
2/ How do you explain where their sons are now? How to respond to even the most loyal viewer what their family members or friends in Ukraine are telling them? Sending them pictures of? Why is Russia bombing Kharviv? Kyiv? All of this can't just easily be dismissed as lies.
3/Especially as this war continues. And most significant, is how to explain why they can't get money out of their banks, see prices go up, interest rates sky rocket, and access to so many western made goods, disappear.
4/ Of course the Kremlin and state media will blame the West. That's an easy one. But that won't fix the current crisis, which will get even worse. And for that, they will need to see action from their government to fix things.
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