Dr. Ian Garner Profile picture
Mar 8 8 tweets 2 min read
Thread: You’ve heard about the Russian media machine, but it’s only now you’re starting to be aware of what it’s like to be trapped in the maddening world of the Russian infosphere.
"Ukrainians are oppressors, they are the cradle of Russian civilization, but they want to destroy Russia. They are our brothers but we must destroy them. We are fighting a war but it’s not a war. Support our boys, our boys need you. Our boys could die, but nobody is dying."
This is a world of mirages and contradictions. Narratives are created, disseminated, and flattened in minutes and hours. The state media forces contradictory messages into eyes and ears at a hundred miles an hour.
This is what it’s been like to live in Russia for years. You know Putin’s kind of a bad guy, he’s also the only guy, but sometimes he’s kind of nice. The economy is strong – stronger than anyone’s – but the government parades its new western collaborations.
Western tech is great. Enjoy your iPhones! But have you seen the tech sector in Moscow? Russia is leading the world.
We all holiday in Turkey and Cyprus, because that’s what Russians do, but you can’t afford the bus from your village to the town. Everybody’s left your village anyway, but it’s okay, because Moscow is booming & we’re all rich. Putin cares. It’s the local governor’s fault anyway.
Over and again like this for years on end. It doesn't make sense. It doesn't have to. It’s like being waterboarded with information. It’s ceaseless. So you live on edge. Never quite sure what to believe, if you’re going forward or backward, loving at all or staying still.
You can't make sense of this barrage of information, so you end up giving in and believing the easiest thing: what your torturer tells you to believe.

This is the disinformation war that Putin’s troll farms and proxies have been waging on their own people & the west for years.

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More from @irgarner

Mar 8
Quick thread: The big Russian Z campaign is still flopping. These poor local government employees have been voluntold into this photo op, one of the top hits on Insta. They don’t look elated to be there. Image
Here are the top #за (#za) hashtags on Instagram, which is still being widely used despite last week’s official block. None of the tags relate to the campaign. Image
Here are the top 30 or so #za posts. Just 2 have anything to do with the campaign, and 1 of those looks suspiciously full of bot replies. ImageImage
Read 6 tweets
Mar 7
Big Thread: Why the pro-war “Z” campaign you’ve been seeing has proven to be another Putin regime propaganda flop.

What is this campaign? You’ve seen the “Z” pop up everywhere on cars, in “spontaneous” demonstrations, and in that weird fascisty macho video.
This is an astroturfing campaign. It’s supposed to be grassroots, but it comes from big state-sponsored accounts & sources.

The “Z” refers to the letter marked on Russian vehicles in Ukraine and also to the first letter of the word “Za” (За), which means “For”.
The Z logo is usually accompanied with hashtags: #ZaRossiyu, #ZaMir, #ZaNashikh, #ZaSpravedlivost: For Russia, For Peace, For Our Boys, For Justice. (I know they make no sense, but bear with me).
Read 19 tweets
Mar 6
Kremlin is astroturfing a new social campaign around the letter “Z” (“For…the motherland/our army”).

Did nobody tell them creating a campaign around the first letter of the enemy leader’s name is the dumbest idea ever?
Once again: Russia is very, very bad at running social media campaigns. They can destroy but not create.
I’ll write more about the imagery and techniques used in - and the reception of - the “Z” campaign tomorrow.
Read 4 tweets
Mar 5
It feels like every Russian who can is trying to leave. Suitcases are packed. People are panic buying remaining air tickets. People are walking across the borders. I’ve never seen anything like it.
Of course many of the people left are those with family to look after or who cannot afford to leave. It’s upsetting to think of.
Maybe this is 1917 all over again. The wealthy quitting Russia en masse as a new historical era dawns.
Read 4 tweets
Mar 4
Putin is going full Juche:

Booking.com doesn't work? Book with Ostrovok!
Want that Merc? Lada's still producing (for now)!
Fancy a KFC? Mm, Teremok's open!
Miss your H&M pants? Shop O'STIN!

Everything will be 🇷🇺, but everything will be sadder and crapper.
Thank the dear leader for these beneficent gifts, Russians, for the West only aimed to poison your mind with imperialist NATO propaganda anyway. That's what you get when you wear Swedish clothes and drive a German car.
These messages are flooding social media right now. People - for now - are okay with it, but I sense they're going to get tired of this pretty quickly.
Read 4 tweets
Mar 3
Big Thread: Russian propaganda is tanking, but Ukraine has been hitting home runs for a week now.

Here's how they're doing it by turning Putin's own favourite propaganda themes against him.
Putin's spent 2 decades building a World War 2 cult in Russia. You all know what this looks like: huge military parades on Victory Day each year, blockbuster state-funded WW2 movies, history education in classrooms, constant WW2 documentaries on state TV...
...adulation for surviving veterans and their families, the "Immortal Regiment" parades in which ordinary Russians carry their veteran parents' photographs through Russian towns each year.
Read 16 tweets

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