Alright mfers, grab your ⌐◨-◨ and come !vibe with me.
Today, we run to seize the memes of production (h/t @punk6529).
In web3, retail will control the narratives.
My thoughts on CC0, counterculture, & minimum viable memes 👇
Today, we run to seize the memes of production (h/t @punk6529).
In web3, retail will control the narratives.
My thoughts on CC0, counterculture, & minimum viable memes 👇
1/ It's amazing to see how well the Apes, Doodles, and other 10k-Punk type communities are doing.
The blue chips in the NFT pfp space are dominated by projects with a core team rigorously executing on a roadmap.
The blue chips in the NFT pfp space are dominated by projects with a core team rigorously executing on a roadmap.
2/ I personally own a Doodle and aspire to have a Punk and/or Ape in my collection one day.
This category of NFTs are incredibly valuable and have showed us that pfp communities are here to stay.
This category of NFTs are incredibly valuable and have showed us that pfp communities are here to stay.
3/ However, I believe the roadmap & core-team model is getting a bit overdone.
The NFT pfp space is starting to get repetitive and boring.
Wen roadmap? Wen collab? Wen whitelist?
It's becoming less about creativity and more about who can create hype.
The NFT pfp space is starting to get repetitive and boring.
Wen roadmap? Wen collab? Wen whitelist?
It's becoming less about creativity and more about who can create hype.
4/ Rug pulls are becoming common and are scaring away newcomers in the space.
Just spit out a unique or wholesome mission statement with a few dates tossed around...and boom rOaDmAp.
Kevin perfectly memes the "get rich quick" vibe that's growing in NFTs right now.
Just spit out a unique or wholesome mission statement with a few dates tossed around...and boom rOaDmAp.
Kevin perfectly memes the "get rich quick" vibe that's growing in NFTs right now.
5/ To me, 10k pfp collections today are a copy paste of web2 business models + NFTs.
1. Core team (c-suite) driving the ship.
2. Then some community managers (VPs) in the middle.
3. Community super fans (long time employees)
4. Half-engaged community members (employees).
1. Core team (c-suite) driving the ship.
2. Then some community managers (VPs) in the middle.
3. Community super fans (long time employees)
4. Half-engaged community members (employees).
6/ I'm personally spending more time looking into what's next in the NFT space.
A couple of events recently led me to get super excited about CC0 NFT collections.
CC0 = Creative Commons License which is the most open copyright agreement.
Anyone can use a creator's work freely.
A couple of events recently led me to get super excited about CC0 NFT collections.
CC0 = Creative Commons License which is the most open copyright agreement.
Anyone can use a creator's work freely.
7/ These projects focus on open source brands that are for the people and by the people.
Public goods through NFTs.
Public goods through NFTs.
https://twitter.com/punk4156/status/1472243910152007688
8/ A few weeks ago, I was watching the Super Bowl and saw Budweiser's ad collab with @nounsdao.
It was crazy to me that a project with no roadmap was delivering on such a high level.
It was crazy to me that a project with no roadmap was delivering on such a high level.
https://twitter.com/budlight/status/1490741954895917065
9/ Then after that, I found myself getting super excited about the #mfers.
The anti-roadmap zeal, unofficial discord, derivatives, etc. were all working.
It was finally starting to make sense why something as memey as a mfer had so much potential.
The anti-roadmap zeal, unofficial discord, derivatives, etc. were all working.
It was finally starting to make sense why something as memey as a mfer had so much potential.
https://twitter.com/sartoshi_nft/status/1491117361042432000
10/ 2017-2021 were focused on the Punks model.
I believe 2022 onwards, we'll see a lot more eyes on top CC0 crypto native projects.
These projects represent counterculture in the NFT pfp space.
The focus is less on delivery and more on inspiration.
I believe 2022 onwards, we'll see a lot more eyes on top CC0 crypto native projects.
These projects represent counterculture in the NFT pfp space.
The focus is less on delivery and more on inspiration.
https://twitter.com/punk4156/status/1486757787799638021
11/ Think of CC0 NFT projects as memes.
Internet memes we know today start off as a simple image with text, video, catchphrase, etc.
If there is a deeper, shared meaning in that meme, the community will automatically build on it.
Internet memes we know today start off as a simple image with text, video, catchphrase, etc.
If there is a deeper, shared meaning in that meme, the community will automatically build on it.
https://twitter.com/pmarca/status/1489096489108262920
12/ How many versions of the meme below have you seen in the last few years?
My guess...probably a decent amount.
The more the meme is used or shared, the more it becomes a part of internet culture.
My guess...probably a decent amount.
The more the meme is used or shared, the more it becomes a part of internet culture.
13/ The best CC0 NFT collections will start as simple memes and grow into prolific brands.
How?
Creators and hackers will quickly start building all sorts of work on top of the NFTs they enjoy.
Why?
Because it's permissionless and easy to do so.
How?
Creators and hackers will quickly start building all sorts of work on top of the NFTs they enjoy.
Why?
Because it's permissionless and easy to do so.
https://twitter.com/punk4156/status/1483984291604221954
14/ 10k NFT PFP: Minimum Viable Community
CC0 NFT Brands: Minimum Viable Meme
A meme powerful enough will find its super fans and grow on its own.
No need to be prescriptive.
CC0 NFT Brands: Minimum Viable Meme
A meme powerful enough will find its super fans and grow on its own.
No need to be prescriptive.
15/ Projects like the nouns, mfers, and toadz are antifragile - their growth is independent of a core team delivering on a roadmap & building a community.
These projects are focused on creating the deepest rooted brands in society.
These projects are focused on creating the deepest rooted brands in society.
https://twitter.com/punk4156/status/1467532500666925062
16/ The vibe at the beginning of CC0 projects seem more like organized chaos to me.
But if there is enough building & shipping, the brand eventually finds "meme market fit".
At that point, the NFT is unstoppable and the universe (i.e. Nounverse) starts to grow rapidly.
But if there is enough building & shipping, the brand eventually finds "meme market fit".
At that point, the NFT is unstoppable and the universe (i.e. Nounverse) starts to grow rapidly.
17/ What started off as a funny meme eventually turns out to be an entire movement.
Soon, these NFT projects will have creator ecosystems way larger than what we see today with iOS.
Soon, these NFT projects will have creator ecosystems way larger than what we see today with iOS.
https://twitter.com/punk4156/status/1470477949153460229
18/ In the coming years:
- Web2 CFOs will be working on getting btc & eth on balance sheets.
- Web2 CMOs will be focused on interacting with CC0 NFT brands in an easy and frictionless way.
- Web2 CFOs will be working on getting btc & eth on balance sheets.
- Web2 CMOs will be focused on interacting with CC0 NFT brands in an easy and frictionless way.
19/ To clarify, this is not to say that non-CC0 projects will die off in the ecosystem.
Both models are fantastic in their own ways and tremendous value to the space.
However, for me, the future of CC0 NFT collections and their potential is a lot more fun to think about.
Both models are fantastic in their own ways and tremendous value to the space.
However, for me, the future of CC0 NFT collections and their potential is a lot more fun to think about.
20/ The NFT space is getting toxic in the sense that everyone is focused on Discord #'s, perfect roadmaps, celeb affiliations, etc.
However, it's memelords like @sartoshi_nft & @supergremplin that remind us all it's okay to just be a mfer or !vibe.
However, it's memelords like @sartoshi_nft & @supergremplin that remind us all it's okay to just be a mfer or !vibe.
21/ If you're a builder in the NFT space, just remember that not every project has to be done by a dream team and executed properly.
To me, it's important to keep the culture in web3 meme like and fun.
To me, it's important to keep the culture in web3 meme like and fun.
https://twitter.com/farokh/status/1469144152864665600
22/ Shoutout to @seidtweets, @menemazarakis, @vjpl_, @VishnuGKumar, and @faraaz for helping me with this thread!
https://twitter.com/vjpl_/status/1495634985885310978
23/ If you're working on a CC0 NFT collection, feel free to message me!
Would love to chat and see what you're up too.
They're only getting started, and I'm excited to see what marketing classes will start to look like in a couple of years.
Would love to chat and see what you're up too.
They're only getting started, and I'm excited to see what marketing classes will start to look like in a couple of years.
24/ Summary:
- CC0 = creative commons. Permissionless building
- CC0 NFT collections grow in meme like behavior
- Minimum Viable Meme
- NFTs as Deep rooted brands
- Open source & NFT verse composability
- CCO projects represent counterculture in the NFT pfp space
- CC0 = creative commons. Permissionless building
- CC0 NFT collections grow in meme like behavior
- Minimum Viable Meme
- NFTs as Deep rooted brands
- Open source & NFT verse composability
- CCO projects represent counterculture in the NFT pfp space
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