Thread by @richstemecom

Running low on TikTok content?

I’m giving you 10 FREE video ideas you can copy (they produced great results for me) 👇

Save this /// THREAD /// and you’ll never run out of ideas. It’s pure gold 🏅

1 - Show piled up orders

It’s sort of become a TikTok trend to share behind-the-scenes footage with all of your orders piled up.

Although it’s your brand posting a video like this, it still counts as social proof because the viewers can see how many other people bought from you.

Leverage film like this.

2 - Film yourself packing an order

Order packing videos also have the potential of gaining momentum and going viral on TikTok. I don’t know why, but there’s something weirdly satisfying from an aesthetic point of view in packing orders.

If you give freebies or add to the product value in any way, now is the time to show it.

3 - Unpacking an order

Another TikTok content that does incredibly well is the other way around - unpack an order.

Order unpacking videos show the best results when they come from a creator or a customer, not from the brand itself.

You can use Spark Ads and collaborate with a content creator to produce UGC like this.

4 - How-To videos

If you’re selling a blender, post a How-To video of making an actual shake or a smoothie. If you’re selling a scarf, show different ways of wearing it. You get the point?

How-To videos bring the product closer to the customer.

They can see its size and functions in real life, next to a person using it.

It’s the next best thing after physically touching a product.

5 - FAQs about the product or use

The next TikTok idea is an FAQ video. Let’s go back to the blender idea from above.

You could create a video of a person using the blender, and place a text overlay answering common questions like can I blend ice, how do you wash it, etc.

6 - Show the team behind

Brands that have a face do much better in eCommerce.

Even if you don’t want to be the face of the brand in a traditional sense, it’s good to show some behind-the-scenes film of the team behind the brand.

Here, you can be as creative as you want.

Show funny production or office moments, or simply go around and let everyone say hi.

Showing your team will make your brand more relatable and help you form a closer relationship with your customers. This is great for loyalty and repeat purchases.

7 - TikTok made me buy it

This is another type of popular video type circling. The hashtags #tiktokmademebuyit and #amazonfinds work well for these videos. Again, it’s better if you reshare this from a content creator instead of your brand.

Start the TikTok with the hook “Things TikTok made me buy” and move on to show your products.

8 - A giveaway collaboration

Reach out to a TikTok brand selling a product that goes well with yours.

For instance, maybe you’re selling beard oils and they’re selling shavers or razors. Or, maybe you’re selling homemade soaps and they’re selling scrubs.

Suggest several brands to do a partnered giveaway on both profiles.

Like that, both brands will take advantage of the audience of the other, and increase their exposure and reach.

Usually, it’s a win-win scenario for both sides.

9 - Product fit into a daily routine

Show your daily routine and the product you’re selling as a part of it.

Selling a warming blanket? Show your nighttime routine, make a tea, take a book to read, wrap yourself with the blanket. Then, switch your focus and explain what’s so special about the blanket.

This is successful because it gives people an idea of what their life could look like after buying the product. It shows them what they can expect to feel (cozy, warm, etc.).

10 - Share your history and growth

You know one of those “how it started vs. how it’s going” videos, that’s what I’m talking about.

Perhaps you started as a one-man show and now have more people on your team. Or, maybe you started by selling just one product and then expanded your palette.

Show all of this on camera.

These types of videos are also a type of social proof. They show viewers that your brand has actually grown. And, of course, people trust established brands much more than new brands.

RT and spread the word to help new TikTokers grow and succeed! ♻️

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@richstemecom 💪

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