Been thinking about retention and email open rates.
I think we’ve got it backwards.
An open rate of 30% isnt “great”.
It means we chosen the wrong comms method for 70% of our customers.
This aint about subject lines or deliverability.
It’s about comms alignment 👇
I think we’ve got it backwards.
An open rate of 30% isnt “great”.
It means we chosen the wrong comms method for 70% of our customers.
This aint about subject lines or deliverability.
It’s about comms alignment 👇
Brands acquire customers via paid social. Those customers have chosen social as their action path.
Why are we following up with email or sms?
Comms for those customers should be through paid and organic social.
Why are we following up with email or sms?
Comms for those customers should be through paid and organic social.
Lining up acquisition and re-acquisition channels to their comms method should keep more than 30% of your people engaged.
Social 👉 social
Email 👉 email
Sms 👉 Sms
Community 👉 Community
Trying to get people to change channels is like trying to get them to change habits.
Social 👉 social
Email 👉 email
Sms 👉 Sms
Community 👉 Community
Trying to get people to change channels is like trying to get them to change habits.
Your subject lines aren’t THAT good.
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